- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
BCG Matrix and VRIO Framework for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product
Posted by Sophia Morgan on Jul-30-2018
BCG Matrix
The BCG matrix is a strategic management tool that was created by the Boston Consulting Group, which helps in analysing the position of a strategic business unit and the potential it has to offer. The matrix consists of 4 classifications that are based on two dimensions. These first of these dimensions is the industry or market growth. The other of these dimensions is the relative market share of the strategic business unit. Strategic business units are placed in one of these 4 classifications. The BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product will help decide on the strategies that can be implemented for its strategic business units.
Strategic business units with high market growth rate and high relative market share are called stars. Businesses should invest in their stars and can implement vertical integration, market penetration, product development, market development, and horizontal integration strategies. Strategic business units with high market growth rate and low relative market share are called question marks. These strategic business units require close considerations whether the business should continue with them or divest. Strategic business units with low market growth rate but with high relative market share are called cash cows. The business should invest in these to maintain their relative market share. Lastly, the strategic business units with low market growth rate and low relative market share are called dogs. The business should divest these strategic business units.
BCG Matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product
The BCG Matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product will help Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product in implementing the business level strategies for its business units. The analysis will first identify where the strategic business units of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product fall within the BCG Matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product.
Stars
- The financial services strategic business unit is a star in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. It operates in a market that shows potential in the future. Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product earns a significant amount of its income from this SBU. Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product should vertically integrate by acquiring other firms in the supply chain. This will help it in earning more profits as this Strategic business unit has potential.
- The Number 1 brand Strategic business unit is a star in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product, and this is also the product that generates the greatest sales amongst its product portfolio. The potential within this market is also high as consumers are demanding this and similar types of products. Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product should undergo a product development strategy for this SBU, where it develops innovative features on this product through research and development. This will help Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product by attracting more customers and increases its sales.
- The Number 2 brand Strategic business unit is a star in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product as Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product has a 20% market share in this category. It also the market leader in this category. The overall category is expected to grow at 5% in the next 5 years, which shows that the market growth rate is expected to remain high. Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product should use its current products to penetrate the market. This could be done by improving its distributions that will help in reaching out to untapped areas. This will help increase the sales of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product.
Cash Cows
- The supplier management service strategic business unit is a cash cow in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. This has been in operation for over decades and has earned Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product a significant amount in revenue. The market share for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is high, but the overall market is declining as companies manage their supplier themselves rather than outsourcing it. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to stop further investment in this business and keep operating this strategic business unit as long as its profitable.
- The Number 3 brand strategic business unit is a cash cow in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. This is an innovative product that has a market share of 25% in its category. Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is also the market leader in this category. The overall category has been declining slowly in the past few years. Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product has the power to influence the market as well in this category. It should, therefore, invest in research and development so that the brand could be innovated. This will help the category grow and will turn this cash cow into a star. The overall benefit would be an increase in sales of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product.
- The international food strategic business unit is a cash cow in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. This business unit has a high market share of 30% within its category, but people are now inclined less towards international food. This change in trends has led to a decline in the growth rate of the market. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to invest enough to keep this strategic business unit under operations. If it no longer remains profitable and turns into a dog, then Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product should divest this strategic business unit.
Question Marks
- The local foods strategic business unit is a question mark in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. The recent trends within the market show that consumers are focusing more towards local foods. Therefore, this market is showing a high market growth rate. However, Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product has a low market share in this segment. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to invest in research and development to come up with innovative features. This product development strategy will ensure that this strategic business unit turns into a cash cow and brings profits for the company in the future.
- The Number 4 brand strategic business unit is a question mark in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. This strategic business unit is a part of a market that is rapidly growing. However, this strategic business unit has been incurring losses in the past few years. It has also failed in the attempts made at innovation by research and development teams. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to divest and prevent any future losses from occurring.
- The confectionery strategic business unit is a question mark in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. The confectionery market is an attractive market that is growing over the years. However, Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product has a low market share in this attractive market. The low sales are as a result of low reach and poor distribution of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product in this segment. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to undergo market penetration, where it pushes to make its product present on more outlets. This will ensure increased sales for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product and convert this strategic business unit into a cash cow.
Dogs
- The plastic bags strategic business unit is a dog in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. This strategic business unit has been in the loss for the last 5 years. It also operates in a market that is declining due to greater environmental concerns. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to divest this strategic business unit and minimise its losses.
- The Number 5 brand strategic business unit is a dog in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. This is operating in a market segment that is declining in the past 5 years. The company also has negative profits for this strategic business unit. However, it is expected that the market will grow in the future with environmental changes that are occurring. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to invest in the business enough to convert into a cash cow. This will ensure profits for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product if the market starts growing again in the future.
- The synthetic fibre products strategic business unit is a dog in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. The market for such products has been declining, and as a result of this decline, Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product has been facing a loss in the past 3 years. The market share for it is also less than 5%. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to divest this strategic business unit to minimise any further losses.
- The artificially flavoured products strategic business unit is a dog in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product. These products were launched recently, with the prediction that this segment would grow. However, with increasing health consciousness, people are now refraining from consumption of artificial flavours. The market is shrinking, and Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product has no significant market share. The recommended strategy for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product is to call back this product.
Some of the strategic business units identified in the BCG matrix for Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product have the potential of changing from their current classification. For example, a dog changing to a cash cow. These have been identified in the BCG matrix of Muscle-RDX Pricing Packaging and Demand Forecasting for a New Product and recommended strategies to ensure such change have also been made.
VRIO Framework
The VRIO Framework or VRIO analysis is a strategic management tool that is used to analyse a firm’s internal strengths and resources. It helps identify which one of its internal strengths and resources can be a source of sustained competitive advantage. The analysis is based on the idea that a firm’s internal resources are a source of sustained competitive advantage if they are valuable, rare, cannot be imitated by competition, and are organised to capture value for the organisation. The VRIO analysis requires looking at a firm's resources based on these 4 factors.
Based on the analysis, each resource can either provide a sustained competitive advantage, has a good competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage. A sustained competitive advantage exists when a resource is valuable, rare, non-imitable and organised. A good competitive advantage occurs if it is valuable, rare, and non-imitable. A temporary competitive advantage exists if it is valuable and rare. A competitive parity occurs if it is only valuable. Lastly, the resource is a competitive disadvantage if it is neither of the 4. The analysis takes place in this order by first assessing whether a resource is valuable, rare, imitable and organised.
References
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, 2nd ed. Prentice Hall, Upper Saddle River, NJ.
Cardeal, N., & Antonio, N. S. (2012). Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: What leads to competitive advantage?
Hambrick, D. C., MacMillan, I. C., & Day, D. L. (1982). Strategic attributes and performance in the BCG matrix—A PIMS-based analysis of industrial product businesses. Academy of Management Journal, 25(3), 510-531.
Jurevicius, O. (2013a). VRIO Framework. Retrieved from https://www.strategicmanagementinsight.com/tools/vrio.html
Jurevicius, O. (2013b). BCG growth-share matrix. Retrieved from https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html
Knott, P. J. (2015). Does VRIO help managers evaluate a firm’s resources? Management Decision, 53(8), 1806-1822.
Seeger, J. A. (1984). Research note and communication. Reversing the images of BCG's growth/share matrix. Strategic Management Journal, 5(1), 93-97.
Smith, M. (2002). Derrick's Ice–Cream Company: applying the BCG matrix in customer profitability analysis. Accounting education, 11(4), 365-375.
Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here.
River Miller
4.0
I got a writer who is very responsible and I hope that you will carry out my assignments now.
Lily David
5.0
I successfully completed my doctoral program and this service is top-notch due to this fact. I'm thankful for your concern.
Bree Dan
4.0
I am always very pleased with the quality of the assignment that I receive from this service. Clear communication and cooperative support team. Thank you for this!
Isabella Donald
5.0
I will definitely use this service again. Cost was very affordable. Zero plagiarism in the paper. Thank you!
Next Articles
- SGVS: Marketing And Strategy In A Small B2B Enterprise Bcg Matrix
- Muscle RDX: Product Positioning And Communication Strategy Bcg Matrix
- Nexa: Maruti Suzuki's Premium Dealership Network Bcg Matrix
- Konica Minolta Business Solutions: A Professional Approach To Selling (C) Bcg Matrix
- Lomography: Analog In A Digital World Bcg Matrix
- Patanjali Takes On Industry Giants Bcg Matrix
- Lakshmi Projects: Sales Structure Dilemma Bcg Matrix
- Uber: Managing A Ride In China Bcg Matrix
- Myplanet Bcg Matrix
- The Birth, Life And Death Of Rdio Bcg Matrix
Previous Articles
- NTL Lemnis: Exploring The B2C Market Bcg Matrix
- Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma Bcg Matrix
- Make In India: The Operating And Marketing Challenge Bcg Matrix
- Pintura Corporation: The Lena Launch Decision Bcg Matrix
- Crown Distilleries: Multi Brand Extension Bcg Matrix
- Pequignet: The Face Of The Renaissance Of French Haute Horlogerie Bcg Matrix
- The Times Of India: Start The Presses Bcg Matrix
- Bajaj RE60: The Branding Challenge Of Disruptive Innovation Bcg Matrix
- Reckitt Benckiser: Developing A New Laundry Care Category In India Bcg Matrix
- Boise Automation Canada Ltd.: The Lost Order At Northern Paper (B) Bcg Matrix
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.
Our Guarantees
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!