- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
Marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
Posted by Zander Henry on Aug-22-2018
1. The vision of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
The vision of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is to be the leading quality service and product provider for customers. Being the best and the leading player means that A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy and operations focus on:
- Providing high quality of products and services
- Providing value to customers
- Concentrate on building customer experience
2. The mission of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy is grounded in its mission. The mission for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is to be the favorite brand of the customers. This mission is essential for the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning as it focuses on all operations and marketing activities in the direction of:
- Consumer centrism
- Using research to understand and influence consumers
3. Brand Equity of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning. The knowledge of brand equity will help in shaping A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy effectively – thereby facilitating the growth of business for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning.
3.1. Brand awareness
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has high brand awareness because of international operations
- The company focuses on higher budget allocation in the country of origin
- Each market for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has modified marketing and strategic directives and plans
3.2. Brand association
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is directly associated with the brand name and product category
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a broad product portfolio
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is associated with promising and delivering quality and innovative products
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is also associated with excellent customer service
3.3. Brand loyalty
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a global customer base
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning keeps adding value addition to the products and product portfolio to keep consumers engaged
3.4. Brand asset
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a substantial brand value
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also enjoys the high financial worth
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on building a reliable and robust employee base
3.5. Brand element
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning uses the brand element as a means of competitive advantage
- Uses adaptability in product, services, and marketing to meet different cultural demands
4. Situational Analysis of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
The situational analysis will help in developing the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning.
4.1. SWOT
4.1.1. Strengths
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy can benefit from the following internal advantages:
- Strong brand image
- Global distribution network
- Investment in market research
- Innovation
4.1.2. Weakness
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning faces challenges in marketing strategy because of the following weakness:
- Slow organizational processes
- High product prices
4.1.3. Opportunity
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has the following possibilities of business growth:
- Green lifestyles
- Regional expansion
- Diversification
4.1.4. Threats
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning faces business threats because of the following factors:
- Increased competition
- Increased imitation
4.2. PESTEL
4.2.1. Political
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning operates I markets with political stability
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has funding support from the government for small businesses
4.2.2. Economic
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning enjoys high sales because of higher GDP
- Lower interest rates make business expansion and loaning easier for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
- Low inflation strengthens the financial position of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
4.2.3. Social
- Higher education and awareness increases sales of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning predict
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on understanding consumers and fulfilling their demands through its offerings
4.2.4. Environmental
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has an active CSR program
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning ensures environmental safety in all its operations
4.2.5. Legal
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is aware of local and global laws of business and human resource management
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning abides by all statutes – especially labour law, discrimination law, and employee safety laws
4.3. Porter’s Five Forces
4.3.1. Threat of substitutes
- High risk of replacements
- Substitutes offer similar products at low prices
4.3.2. The threat of new entrants
- New entrants need high financial investment
- New entrants need updated technology for keeping par with industry progress
4.3.3. Bargaining power of buyers
- Sales made to end consumer directly
- Stocking of products at retailers, as well as own-controlled retail outlets
4.3.4. Bargaining power of suppliers
- Multiple suppliers of raw materials
- Suppliers are chosen after careful inspection, and through contracts
4.3.5. Industry rivalry
- High industry rivalry
- Players offer similar products
- Players compete through marketing to influence consumers
5. Marketing Objectives for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning: The Marketing Strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy has the following objectives for the current financial year:
5.1. Increased market penetration
- Increase top of mind recall for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning brand and products by 30%
- Increase sales for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning by 40% by the third quarter of the financial year
- Achieve a trial rate for new products of 10% during the first quarter of the launch
- Increase consumption rate of existing products by 45% during the current financial year
5.2. Enhanced brand recognition
- Increase top of mind recall by 65% during the current fiscal year
- Increase brand recognition by 80% during the first two quarters of the current financial year
5.3. Increased use of digital marketing
- Acquire 25,000 new online customers during the financial year
- Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
- Acquire 65,000 likes on the official Facebook page of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning during the first quarter of the financial year
5.4. Retail Growth
- Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
- Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year
6. Segmentation of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy uses different means of segmentation to reach an increase in market penetration.
6.1. Demographic segmentation
6.1.1. Age
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has consumers of age groups
- 20-45 years
- 45-60 years
6.1.2. Gender
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a broad product portfolio for both males and females
6.1.3. Life-cycle stage
Consumers for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning, according to the marketing strategy, are in the following various life cycle stages:
- Single students
- Single graduates
- Single people living at home/not living at home
- Young couples without children
- Married couples with one to four children – all at home
- Married couples with one or two children in college
- Old married couples with an empty nest
6.1.4. Occupation
The marketing strategy devises the following occupations for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning consumers:
- Professionals
- Students
- House makers
6.2. Psychographic segmentation
6.2.1. Social class
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on segments of middle-upper and upper social classes
6.2.2. Lifestyle
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning consumer segments have the following lifestyle characteristics:
- They aspire towards a better and higher living standard
- They want to be successful – professionally and socially
- They are not hesitant to try new things, products and services in life
- They are confident in their behaviour and attitude
- They are mainstreamers in their fields
6.3. Geographic segmentation
6.3.1. Region
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
- It also has operations in emerging markets such as Brazil, India, and China
6.3.2. Density
- The focus of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning remains on the urban part of the population
6.4. Behavioural segmentation
6.4.1. Personality
The marketing strategy defines personality characteristics for the consumers of the brand of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning, such as:
- Determined
- Confident
- Ambitious
- Hardworking
6.4.2. Usage frequency
- The consumer segments for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning are regular and frequent users of the product
6.4.3. Benefits sought
- Consumers seek functional benefits
- The focus, however, is more on the emotional benefits reaped from the consumption of the brand
6.4.4. Degree of loyalty
- Consumers are very loyal
- Have an emotional attachment with the brand
7. Targeting of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning Positioning of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
The marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning targets consumer groups based on segmentation as follows:
7.1. Target market
- The target market for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is from middle to upper class
- The target market is ambitious and desires to purchase high-end consumer products
- This target market also seeks affordability
- To meet target market expectations, the A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on quality control
7.2. Mass marketing
- The marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on mass marketing
- This also requires unique marketing designs and product promotion programs
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning makes use of one strategy to influence all segments
7.3. Undifferentiated marketing strategy
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning does not differentiate between market segments
- It uses a single marketing strategy to target all segments and consumer groups
- Based on this, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.
7.4. Focus on quality
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
- No compromise on quality has been made in the broad product portfolio
- To ensure the influence of a single marketing strategy, the A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
- This was used for targeting strategy as well as for maintaining growth
8. Company Competitive Advantage in the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
The marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning stands out from the clutter and competition. A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has utilized:
8.1. Cost-effectiveness
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on reaching consumers effectively rather than grandeur
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on developing an integrated marketing approach
- The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has in-house copywriters for marketing campaigns which also helps in controlling costs
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also focuses efforts on ground activities – which are less expensive than commercial marketing tactics
8.2. Innovation
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has stayed updated with latest developments in marketing research and marketing knowledge
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning makes use of new and innovative tactics to reach its target consumers
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
- Each marketing campaign launched by A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is effective catchier and more influential than the previous one
8.3. Strong market research and consumer understanding grounded
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy is strongly grounded in consumer and market research
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning makes informed marketing campaigns and goals based on consumers’ behavioural feedback
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also incorporates consumer feedback in its marketing strategy
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy is based on market trends, and consumer needs and wants
8.4. Making effective use of emotional appeals
- Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
- In addition to fulfilling functional needs, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also tries to fulfil the emotional and psychological needs of the consumer
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty
9. Distribution Strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.
9.1. Intensive distribution strategy
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning makes use of intensive distribution strategy because it is mass marketing
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
- With the use of the intensive distribution, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning tries to maximise its coverage of the markets where it's present
- For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.
9.2. Direct distribution strategy
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning uses direct distribution country of origin as well as in locations where it has subsidiary operations
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also makes use of modern retailing channels
- Also, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning makes use of e-commerce and makes a sale through online retailers, as well as through the company website
- Direct distributions have allowed A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning to increase market penetration and accessibility for consumers
9.3. Indirect distribution strategy
- This strategy is largely used for offshore operations where the A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning does not have a subsidiary
- In these offshore locations, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning largely works through the export model
- This makes use of several intermediaries in between, before the product by A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning reaches the target consumers
- Intermediaries for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations
9.4. Selective distribution strategy
- For some products of its portfolio which are premium in nature, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning makes use of selective distribution channel
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has maintained a few outlets in the country of origin, and in selected offshore markets for these products
- These placements and locations are chosen based on the niche market that A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has for its premium products
- These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience
10. Competition Analysis in the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
The industry in which A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning operates is very responsive to market and consumer trends. A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.
10.1. Strategic Group Analysis
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning competes with direct and close competition based on quality and price
- Consumers choose between different companies from the industry based on their functional offering
- Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer
10.2. Industry rivalry
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning experiences high industry rivalry
- The barriers to entry for the industry are low, and new entrants gain easy access in the industry
- The number of local as well as global players is increasing
11. Marketing mix of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
The marketing mix for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning as per the marketing strategy is the following:
11.1. Product
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a broad product portfolio
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning provides mass marketed products for all segments across the market undifferentiated
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also provides some selected, premium products to niche customer groups
- All products in the portfolio consistently maintain high quality
- All products are tailored to meet consumer specifications, demands and needs across different regional markets
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged
11.2. Place
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning wants to have a close, emotional and personal relationship with its consumers
- The company maintains high control in its distribution strategies – especially through direct distribution strategy
- The company has a presence in leading supermarkets
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also makes use of e-commerce to increase penetration and sales
11.3. Price
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning prices its products so that its target consumers can afford it easily
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning uses relative pricing strategy for its products
- The price of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
- The company’s pricing strategy allows it to enjoy stable revenue and profit growth
11.4. Promotion
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a high budget allocated towards marketing activities
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning invests substantially in digital marketing activities to reap high and effective results
- Use of digital marketing has also allowed A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning marketing strategy to cap costs and expenses
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also takes part in direct consumer engagement through on-ground activities where the company initiates trials
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also invests in traditional media channels to reach maximum consumers in the market
11.5. People
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning has a large workforce across different companies
- This workforce is continually trained to become experts in their respective fields of operations
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning hires without discrimination
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning ensures that its employees remain motivated through building an inspirational and creative organizational culture
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning focuses on also building and maintaining organizational commitment and loyalty in its employees
11.6. Process
- All activities at A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning - from raw material procurement to the final sale to the end consumer - undergo systematic processes
- The processes at A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning are well defined, and well communicated to all employees
- All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
- The systematic processes also ensure a smooth running of operations at the A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
11.7. Physical evidence
- The physical evidence for A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning includes the company logo, company store designs, and the product packaging
- Satisfied and excited customers in the retail spaces of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning, as well as during product consumption create a bubbling and an inviting atmosphere
- The e-commerce website for retail by A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning is also designed with a friendly customer interface to allow maximum interaction with the brand
- The store designs created by A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning for its retail space allow consumers maximum interaction with the products directly.
12. Promotional tactics for the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
12.1. Digital marketing
- The company uses social media for reaching consumers effectively
- The A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
- The company also shares information and build relationships with consumers through digital marketing
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning also makes use of blogging, emails, and content creations as a means of digital marketing
12.2. Conventional marketing
- The company uses a 360-degree approach in its marketing strategy
- This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements
12.3. Influencers
- For direct, on-ground engagement, the company uses influencers
- Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning brand
13. Monitoring and evaluation of the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
13.1. Changes in sales
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning regularly tracks its sales to identify the effectiveness of its marketing strategy
- Increase in sales reflect the success of marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
- Sometimes, A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning experiences increase ins ae after some time of the launch of the marketing promotions
13.2. Surveys and focus groups
- A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning frequently conducts focus groups and surveys to identify its brand worth
- These methods also help the company identify brand value, brand recall, and brand recognition
- Focus groups allow A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning to gather feedback on its marketing strategy and helps it understand consumers better
13.3. ROI
- Effectiveness of marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning can also be seen through the revenue and profit growth
- Return on investment allows A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning to effective gauge the effect and influence of the marketing strategy, and measure its success
13.4. Attainment of marketing objectives
- All marketing objectives set by A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning are SMART
- The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
- Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of A 21st Century Model of Entrepreneurship Education Overcoming Traditional Barriers to Learning
References
Baker, M. & Hart, S., 2008. The marketing book. s.l. Routledge.
Brady, D., 2010. Essentials of International Marketing. London: M.E.Sharpe.
Constantinides, E., 2014. Foundations of social media marketing. Procedia - Social and Behavioral Sciences, Volume 148, pp. 40-57.
Dahlén, M., Lange, F. & Smith, T., 2010. Marketing communications: A brand narrative approach. Chichester: John Wiley & Sons.
Fill, C., 2009. Marketing communications: interactivity, communities and content. Harlow: Pearson Education.
Gilligan, C. & Hird, M., 2012. International Marketing: Strategy and Management. London: Routledge.
Kotler, P., 1977. From sales obsession to marketing effectiveness. Harvard Business Review, Nov-Dec.pp. 67-75.
Kotler, P., 211. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), pp. 132-135.
Kotler, P., Armstrong, G., Adam, S. & Denize, S., 2014. Principles of Marketing. Melbourne: Pearson, Australia.
Kotler, P. & Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.
Kuksov, D., Shachar, R. & Wang, K., 2013. Advertising and Consumers' Communications. Marketing Science, 32(2), p. 294–309.
Lamb, C., Hair, J. & McDaniel, C., 2011. Essentials of marketing. S .l.: Cengage Learning.
Rao, K., 2011. Services Marketing. New Delhi: Pearson Education, India.
Schivinski, B. & Dabrowski, D., 2014. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Schivinski , B. & Dabrowski , D., 214. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Tsiakis, T., 2015. Trends and Innovations in Marketing Information Systems. Hershey, PA: IGI Global.
University of Minnesota, 2017. Pricing Strategies. [Online]
Available at: https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/ [Accessed 24 April, 2017].
Zahay, D. & Griffin, A., 2010. Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), pp. 84-93.
Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here.
Mark Karim
5.0
Whenever I need the solution of any strategy’s question, this website comes to mind and I get the perfect answers to questions.
Nicola Paolo
5.0
The expert made up the paper a couple of hours before the deadline that well pleased me. Highly recommended!
Sophia Logan
4.0
All the database conceptions were accurate; there was one issue at the last one that the writer altered quickly.
Geullia Stefano
5.0
I'm visiting this service every month and sometimes once a week. When I ask for correction, the errors are corrected accordingly.
Next Articles
- Establishing A Campus Wide Entrepreneurial Program In Five Years: A Case Study Marketing Strategy
- Trends In The Market For Entrepreneurship: Faculty From 1989 2005 Marketing Strategy
- The Diverse Agendas Of Faculty Within An Institutionalized Model Of Entrepreneurship Education Marketing Strategy
- Website Workshops For Small Business Entrepreneurs Marketing Strategy
- Plagiarism And Business Plans: A Growing Challenge For Entrepreneurship Education? Marketing Strategy
- Academic Career Opportunities In Entrepreneurial Marketing: Revisiting Teach & Miles (1997) Marketing Strategy
- Perceptions Of Tenure Requirements And Research Records Of Entrepreneurship Faculty Earning Tenure: 1964 2002 Marketing Strategy
- Academically Based Entrepreneurship Centers: An Exploration Of Structure And Function Marketing Strategy
- Managing Business Planning Projects In Academia Marketing Strategy
- The Use Of Micro Student Consulting Projects As An Alternative To Traditional Field Based Student Consulting Projects: An Exploratory Study Marketing Strategy
Previous Articles
- Innovation In Entrepreneurship Education Marketing Strategy
- Minding Our Business: A Model Of Service Learning In Entrepreneurship Education Marketing Strategy
- The Effects Of Personality And Experience On Resource Acquisition Performance: An Experimental Study Marketing Strategy
- Education And Training As Non Psychological Characteristics That Influence University Students' Entrepreneurial Behaviour Marketing Strategy
- Economic Knowledge And Entrepreneurial Dispositions In Elementary Students: The Entrepreneurs In Kentucky Initiative Marketing Strategy
- Collaborative Teaching Between Entrepreneurship And Sport Marketing Classes Marketing Strategy
- Improving Adult Creativity Using Therapeutic Models Marketing Strategy
- A Proposed Examination Of Self Efficacy As A Mediator Between Experiential Enttrepreneurship Education And Various Performance Outcomes Marketing Strategy
- Formulation Of Economic Attitudes And Values: A Case Study Of The Future Business Leaders Of America Marketing Strategy
- Bootstrapping Business Start Ups: Entrepreneurship Literature, Textbooks, And Teaching Practices Versus Current Business Practices? Marketing Strategy
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.
Our Guarantees
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!