Marketing Mix Of A NON-TRADITIONAL FEMALE ENTREPRENEUR C

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for A NON-TRADITIONAL FEMALE ENTREPRENEUR C

A NON-TRADITIONAL FEMALE ENTREPRENEUR C makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix A NON-TRADITIONAL FEMALE ENTREPRENEUR C is presented below:

2.1. Product

Product is one of the most important components of the A NON-TRADITIONAL FEMALE ENTREPRENEUR C Marketing mix. The distinctive characteristics of the product by A NON-TRADITIONAL FEMALE ENTREPRENEUR C are:

2.1.1. Quality

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides A NON-TRADITIONAL FEMALE ENTREPRENEUR C with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by A NON-TRADITIONAL FEMALE ENTREPRENEUR C are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has a broad portfolio of products
• The broad portfolio helps A NON-TRADITIONAL FEMALE ENTREPRENEUR C in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to A NON-TRADITIONAL FEMALE ENTREPRENEUR C
• The broader product portfolio also adds more value for A NON-TRADITIONAL FEMALE ENTREPRENEUR C

2.1.4. Benefits of product consumption

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of A NON-TRADITIONAL FEMALE ENTREPRENEUR C is its delivery of emotional benefits to the consumer
• Products manufactured and sold by A NON-TRADITIONAL FEMALE ENTREPRENEUR C promise consumers an ego boost, confidence, and security
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by A NON-TRADITIONAL FEMALE ENTREPRENEUR C are available in different sizes
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, A NON-TRADITIONAL FEMALE ENTREPRENEUR C has also increased the trial rate
• Different SKUs have also helped A NON-TRADITIONAL FEMALE ENTREPRENEUR C improve its product accessibility

2.2. Price

A NON-TRADITIONAL FEMALE ENTREPRENEUR C marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix A NON-TRADITIONAL FEMALE ENTREPRENEUR C uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, A NON-TRADITIONAL FEMALE ENTREPRENEUR C encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of A NON-TRADITIONAL FEMALE ENTREPRENEUR C products amongst consumers
• With premium prices, A NON-TRADITIONAL FEMALE ENTREPRENEUR C has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in A NON-TRADITIONAL FEMALE ENTREPRENEUR C products
• Using elements of premium prices in other product ranges has also allowed A NON-TRADITIONAL FEMALE ENTREPRENEUR C to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since A NON-TRADITIONAL FEMALE ENTREPRENEUR C has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, A NON-TRADITIONAL FEMALE ENTREPRENEUR C also successfully adds more value to its products from the point of view of customers
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also gains higher sales with psychological pricing
• Consumer purchase a higher amount of A NON-TRADITIONAL FEMALE ENTREPRENEUR C products because of its use of psychological pricing
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows A NON-TRADITIONAL FEMALE ENTREPRENEUR C to cover shipping and customs expenses
• Geographical pricing also allows A NON-TRADITIONAL FEMALE ENTREPRENEUR C to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, A NON-TRADITIONAL FEMALE ENTREPRENEUR C is also known to use bundle pricing strategy popularly
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C experiences higher return on the cost of gaining a new customer
• With bundle pricing, A NON-TRADITIONAL FEMALE ENTREPRENEUR C is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of A NON-TRADITIONAL FEMALE ENTREPRENEUR C.

2.3. Placement

A NON-TRADITIONAL FEMALE ENTREPRENEUR C places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of A NON-TRADITIONAL FEMALE ENTREPRENEUR C in all markets
• Company-operated stores give A NON-TRADITIONAL FEMALE ENTREPRENEUR C higher control over operations as well as store layout and design
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to A NON-TRADITIONAL FEMALE ENTREPRENEUR C in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for A NON-TRADITIONAL FEMALE ENTREPRENEUR C in unstable markets
• Licensed stores have also given A NON-TRADITIONAL FEMALE ENTREPRENEUR C high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, A NON-TRADITIONAL FEMALE ENTREPRENEUR C has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by A NON-TRADITIONAL FEMALE ENTREPRENEUR C by aligning it with local cultural values
• Licensed stores also help A NON-TRADITIONAL FEMALE ENTREPRENEUR C in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has developed a successfully operational website for online order placement and order tracking
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for A NON-TRADITIONAL FEMALE ENTREPRENEUR C and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also places its products in supermarkets and hypermarkets across the country
• A large number of A NON-TRADITIONAL FEMALE ENTREPRENEUR C target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for A NON-TRADITIONAL FEMALE ENTREPRENEUR C

2.3.5. Partner agents

• In offshore locations, A NON-TRADITIONAL FEMALE ENTREPRENEUR C also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for A NON-TRADITIONAL FEMALE ENTREPRENEUR C also places high importance on the promotional tactics and strategies used. The promotional strategies allow the A NON-TRADITIONAL FEMALE ENTREPRENEUR C to interact with the consumers and influence them directly. A NON-TRADITIONAL FEMALE ENTREPRENEUR C uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has corporate profiles on all social media websites and portals
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows A NON-TRADITIONAL FEMALE ENTREPRENEUR C to understand the customers, their needs and demands
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C uses this feedback and incorporates it in its broader marketing and organizational strategy
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by A NON-TRADITIONAL FEMALE ENTREPRENEUR C and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by A NON-TRADITIONAL FEMALE ENTREPRENEUR C on high valued purchases
• Frequent usage and purchase of products by A NON-TRADITIONAL FEMALE ENTREPRENEUR C also has rewards against the loyalty card

2.4.3. Community Influencers

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C makes use of community influencers as its on-ground promotional efforts
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C identifies strong and confident individuals to be brand ambassadors in their communities
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, A NON-TRADITIONAL FEMALE ENTREPRENEUR C also makes use of out of house hoardings
• Hoardings increase visibility for A NON-TRADITIONAL FEMALE ENTREPRENEUR C and also work towards building stronger brand recall
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by A NON-TRADITIONAL FEMALE ENTREPRENEUR C have progressed to include a slice of life elements and characteristics
• TV advertisements by A NON-TRADITIONAL FEMALE ENTREPRENEUR C also highlight the functional benefits of the product

2.5. People

The marketing mix of A NON-TRADITIONAL FEMALE ENTREPRENEUR C also places an essential focus on people development and people building. This is because A NON-TRADITIONAL FEMALE ENTREPRENEUR C realizes the importance of employees in building strong customer relationships. A NON-TRADITIONAL FEMALE ENTREPRENEUR C develops its employee and people by focusing on the following aspects:

2.5.1. Training

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at A NON-TRADITIONAL FEMALE ENTREPRENEUR C are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at A NON-TRADITIONAL FEMALE ENTREPRENEUR C also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by A NON-TRADITIONAL FEMALE ENTREPRENEUR C take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C works on strengthening the organizational commitment in its employees
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C builds employee loyalty so that people can reflect their optimal best at work
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also understands that satisfied employees will lead to happy and satisfied customers
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C employees are the face of the organization
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that A NON-TRADITIONAL FEMALE ENTREPRENEUR C distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C remains one of the leading players in the industry also because of its focus on succession planning
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at A NON-TRADITIONAL FEMALE ENTREPRENEUR C
• Strategic succession planning has allowed A NON-TRADITIONAL FEMALE ENTREPRENEUR C to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

A NON-TRADITIONAL FEMALE ENTREPRENEUR C has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at A NON-TRADITIONAL FEMALE ENTREPRENEUR C are clearly defined and communicated to the employees
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at A NON-TRADITIONAL FEMALE ENTREPRENEUR C

2.6.2. People Management

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has also defined clear processes for people management through streamlining its human resource management department
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed A NON-TRADITIONAL FEMALE ENTREPRENEUR C to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for A NON-TRADITIONAL FEMALE ENTREPRENEUR C for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for A NON-TRADITIONAL FEMALE ENTREPRENEUR C as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for A NON-TRADITIONAL FEMALE ENTREPRENEUR C include:

2.7.1. Store atmosphere

• The store design and management for A NON-TRADITIONAL FEMALE ENTREPRENEUR C is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by A NON-TRADITIONAL FEMALE ENTREPRENEUR C at ease
• The store design is also important for A NON-TRADITIONAL FEMALE ENTREPRENEUR C because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for A NON-TRADITIONAL FEMALE ENTREPRENEUR C to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has unique packaging, which is different from other players in the industry
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by A NON-TRADITIONAL FEMALE ENTREPRENEUR C
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by A NON-TRADITIONAL FEMALE ENTREPRENEUR C

2.7.3. Website design

• The website design is simple and easy to use
• A NON-TRADITIONAL FEMALE ENTREPRENEUR C has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of A NON-TRADITIONAL FEMALE ENTREPRENEUR C also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings