Marketing Mix Of A Peer Coaching Demonstration

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for A Peer Coaching Demonstration

A Peer Coaching Demonstration makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix A Peer Coaching Demonstration is presented below:

2.1. Product

Product is one of the most important components of the A Peer Coaching Demonstration Marketing mix. The distinctive characteristics of the product by A Peer Coaching Demonstration are:

2.1.1. Quality

• A Peer Coaching Demonstration maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• A Peer Coaching Demonstration procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides A Peer Coaching Demonstration with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by A Peer Coaching Demonstration are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• A Peer Coaching Demonstration has a broad portfolio of products
• The broad portfolio helps A Peer Coaching Demonstration in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to A Peer Coaching Demonstration
• The broader product portfolio also adds more value for A Peer Coaching Demonstration

2.1.4. Benefits of product consumption

• A Peer Coaching Demonstration offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of A Peer Coaching Demonstration is its delivery of emotional benefits to the consumer
• Products manufactured and sold by A Peer Coaching Demonstration promise consumers an ego boost, confidence, and security
• A Peer Coaching Demonstration also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by A Peer Coaching Demonstration are available in different sizes
• A Peer Coaching Demonstration has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, A Peer Coaching Demonstration has also increased the trial rate
• Different SKUs have also helped A Peer Coaching Demonstration improve its product accessibility

2.2. Price

A Peer Coaching Demonstration marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix A Peer Coaching Demonstration uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, A Peer Coaching Demonstration encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of A Peer Coaching Demonstration products amongst consumers
• With premium prices, A Peer Coaching Demonstration has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in A Peer Coaching Demonstration products
• Using elements of premium prices in other product ranges has also allowed A Peer Coaching Demonstration to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since A Peer Coaching Demonstration has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, A Peer Coaching Demonstration also successfully adds more value to its products from the point of view of customers
• A Peer Coaching Demonstration also gains higher sales with psychological pricing
• Consumer purchase a higher amount of A Peer Coaching Demonstration products because of its use of psychological pricing
• A Peer Coaching Demonstration is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• A Peer Coaching Demonstration is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows A Peer Coaching Demonstration to cover shipping and customs expenses
• Geographical pricing also allows A Peer Coaching Demonstration to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, A Peer Coaching Demonstration is also known to use bundle pricing strategy popularly
• A Peer Coaching Demonstration also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• A Peer Coaching Demonstration experiences higher return on the cost of gaining a new customer
• With bundle pricing, A Peer Coaching Demonstration is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of A Peer Coaching Demonstration.

2.3. Placement

A Peer Coaching Demonstration places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of A Peer Coaching Demonstration in all markets
• Company-operated stores give A Peer Coaching Demonstration higher control over operations as well as store layout and design
• A Peer Coaching Demonstration also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to A Peer Coaching Demonstration in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• A Peer Coaching Demonstration licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for A Peer Coaching Demonstration in unstable markets
• Licensed stores have also given A Peer Coaching Demonstration high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, A Peer Coaching Demonstration has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by A Peer Coaching Demonstration by aligning it with local cultural values
• Licensed stores also help A Peer Coaching Demonstration in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• A Peer Coaching Demonstration has developed a successfully operational website for online order placement and order tracking
• A Peer Coaching Demonstration also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for A Peer Coaching Demonstration and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• A Peer Coaching Demonstration also places its products in supermarkets and hypermarkets across the country
• A large number of A Peer Coaching Demonstration target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for A Peer Coaching Demonstration

2.3.5. Partner agents

• In offshore locations, A Peer Coaching Demonstration also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• A Peer Coaching Demonstration contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for A Peer Coaching Demonstration also places high importance on the promotional tactics and strategies used. The promotional strategies allow the A Peer Coaching Demonstration to interact with the consumers and influence them directly. A Peer Coaching Demonstration uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• A Peer Coaching Demonstration has corporate profiles on all social media websites and portals
• A Peer Coaching Demonstration uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows A Peer Coaching Demonstration to understand the customers, their needs and demands
• A Peer Coaching Demonstration uses this feedback and incorporates it in its broader marketing and organizational strategy
• A Peer Coaching Demonstration also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• A Peer Coaching Demonstration has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by A Peer Coaching Demonstration and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by A Peer Coaching Demonstration on high valued purchases
• Frequent usage and purchase of products by A Peer Coaching Demonstration also has rewards against the loyalty card

2.4.3. Community Influencers

• A Peer Coaching Demonstration makes use of community influencers as its on-ground promotional efforts
• A Peer Coaching Demonstration identifies strong and confident individuals to be brand ambassadors in their communities
• A Peer Coaching Demonstration provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, A Peer Coaching Demonstration also makes use of out of house hoardings
• Hoardings increase visibility for A Peer Coaching Demonstration and also work towards building stronger brand recall
• A Peer Coaching Demonstration also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by A Peer Coaching Demonstration have progressed to include a slice of life elements and characteristics
• TV advertisements by A Peer Coaching Demonstration also highlight the functional benefits of the product

2.5. People

The marketing mix of A Peer Coaching Demonstration also places an essential focus on people development and people building. This is because A Peer Coaching Demonstration realizes the importance of employees in building strong customer relationships. A Peer Coaching Demonstration develops its employee and people by focusing on the following aspects:

2.5.1. Training

• A Peer Coaching Demonstration makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at A Peer Coaching Demonstration are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at A Peer Coaching Demonstration also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by A Peer Coaching Demonstration take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• A Peer Coaching Demonstration, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• A Peer Coaching Demonstration works on strengthening the organizational commitment in its employees
• A Peer Coaching Demonstration builds employee loyalty so that people can reflect their optimal best at work
• A Peer Coaching Demonstration also understands that satisfied employees will lead to happy and satisfied customers
• A Peer Coaching Demonstration regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• A Peer Coaching Demonstration also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• A Peer Coaching Demonstration employees are the face of the organization
• A Peer Coaching Demonstration are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that A Peer Coaching Demonstration distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• A Peer Coaching Demonstration remains one of the leading players in the industry also because of its focus on succession planning
• A Peer Coaching Demonstration conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at A Peer Coaching Demonstration
• Strategic succession planning has allowed A Peer Coaching Demonstration to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

A Peer Coaching Demonstration has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at A Peer Coaching Demonstration are clearly defined and communicated to the employees
• A Peer Coaching Demonstration makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at A Peer Coaching Demonstration

2.6.2. People Management

• A Peer Coaching Demonstration has also defined clear processes for people management through streamlining its human resource management department
• A Peer Coaching Demonstration has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed A Peer Coaching Demonstration to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• A Peer Coaching Demonstration also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• A Peer Coaching Demonstration manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for A Peer Coaching Demonstration for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for A Peer Coaching Demonstration as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for A Peer Coaching Demonstration include:

2.7.1. Store atmosphere

• The store design and management for A Peer Coaching Demonstration is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by A Peer Coaching Demonstration at ease
• The store design is also important for A Peer Coaching Demonstration because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for A Peer Coaching Demonstration to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• A Peer Coaching Demonstration has unique packaging, which is different from other players in the industry
• A Peer Coaching Demonstration also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by A Peer Coaching Demonstration
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by A Peer Coaching Demonstration

2.7.3. Website design

• The website design is simple and easy to use
• A Peer Coaching Demonstration has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of A Peer Coaching Demonstration also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings