Marketing Mix Of A Very Brief Note on Some Quality Tools

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for A Very Brief Note on Some Quality Tools

A Very Brief Note on Some Quality Tools makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix A Very Brief Note on Some Quality Tools is presented below:

2.1. Product

Product is one of the most important components of the A Very Brief Note on Some Quality Tools Marketing mix. The distinctive characteristics of the product by A Very Brief Note on Some Quality Tools are:

2.1.1. Quality

• A Very Brief Note on Some Quality Tools maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• A Very Brief Note on Some Quality Tools procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides A Very Brief Note on Some Quality Tools with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by A Very Brief Note on Some Quality Tools are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• A Very Brief Note on Some Quality Tools has a broad portfolio of products
• The broad portfolio helps A Very Brief Note on Some Quality Tools in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to A Very Brief Note on Some Quality Tools
• The broader product portfolio also adds more value for A Very Brief Note on Some Quality Tools

2.1.4. Benefits of product consumption

• A Very Brief Note on Some Quality Tools offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of A Very Brief Note on Some Quality Tools is its delivery of emotional benefits to the consumer
• Products manufactured and sold by A Very Brief Note on Some Quality Tools promise consumers an ego boost, confidence, and security
• A Very Brief Note on Some Quality Tools also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by A Very Brief Note on Some Quality Tools are available in different sizes
• A Very Brief Note on Some Quality Tools has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, A Very Brief Note on Some Quality Tools has also increased the trial rate
• Different SKUs have also helped A Very Brief Note on Some Quality Tools improve its product accessibility

2.2. Price

A Very Brief Note on Some Quality Tools marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix A Very Brief Note on Some Quality Tools uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, A Very Brief Note on Some Quality Tools encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of A Very Brief Note on Some Quality Tools products amongst consumers
• With premium prices, A Very Brief Note on Some Quality Tools has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in A Very Brief Note on Some Quality Tools products
• Using elements of premium prices in other product ranges has also allowed A Very Brief Note on Some Quality Tools to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since A Very Brief Note on Some Quality Tools has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, A Very Brief Note on Some Quality Tools also successfully adds more value to its products from the point of view of customers
• A Very Brief Note on Some Quality Tools also gains higher sales with psychological pricing
• Consumer purchase a higher amount of A Very Brief Note on Some Quality Tools products because of its use of psychological pricing
• A Very Brief Note on Some Quality Tools is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• A Very Brief Note on Some Quality Tools is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows A Very Brief Note on Some Quality Tools to cover shipping and customs expenses
• Geographical pricing also allows A Very Brief Note on Some Quality Tools to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, A Very Brief Note on Some Quality Tools is also known to use bundle pricing strategy popularly
• A Very Brief Note on Some Quality Tools also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• A Very Brief Note on Some Quality Tools experiences higher return on the cost of gaining a new customer
• With bundle pricing, A Very Brief Note on Some Quality Tools is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of A Very Brief Note on Some Quality Tools.

2.3. Placement

A Very Brief Note on Some Quality Tools places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of A Very Brief Note on Some Quality Tools in all markets
• Company-operated stores give A Very Brief Note on Some Quality Tools higher control over operations as well as store layout and design
• A Very Brief Note on Some Quality Tools also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to A Very Brief Note on Some Quality Tools in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• A Very Brief Note on Some Quality Tools licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for A Very Brief Note on Some Quality Tools in unstable markets
• Licensed stores have also given A Very Brief Note on Some Quality Tools high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, A Very Brief Note on Some Quality Tools has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by A Very Brief Note on Some Quality Tools by aligning it with local cultural values
• Licensed stores also help A Very Brief Note on Some Quality Tools in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• A Very Brief Note on Some Quality Tools has developed a successfully operational website for online order placement and order tracking
• A Very Brief Note on Some Quality Tools also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for A Very Brief Note on Some Quality Tools and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• A Very Brief Note on Some Quality Tools also places its products in supermarkets and hypermarkets across the country
• A large number of A Very Brief Note on Some Quality Tools target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for A Very Brief Note on Some Quality Tools

2.3.5. Partner agents

• In offshore locations, A Very Brief Note on Some Quality Tools also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• A Very Brief Note on Some Quality Tools contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for A Very Brief Note on Some Quality Tools also places high importance on the promotional tactics and strategies used. The promotional strategies allow the A Very Brief Note on Some Quality Tools to interact with the consumers and influence them directly. A Very Brief Note on Some Quality Tools uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• A Very Brief Note on Some Quality Tools has corporate profiles on all social media websites and portals
• A Very Brief Note on Some Quality Tools uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows A Very Brief Note on Some Quality Tools to understand the customers, their needs and demands
• A Very Brief Note on Some Quality Tools uses this feedback and incorporates it in its broader marketing and organizational strategy
• A Very Brief Note on Some Quality Tools also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• A Very Brief Note on Some Quality Tools has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by A Very Brief Note on Some Quality Tools and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by A Very Brief Note on Some Quality Tools on high valued purchases
• Frequent usage and purchase of products by A Very Brief Note on Some Quality Tools also has rewards against the loyalty card

2.4.3. Community Influencers

• A Very Brief Note on Some Quality Tools makes use of community influencers as its on-ground promotional efforts
• A Very Brief Note on Some Quality Tools identifies strong and confident individuals to be brand ambassadors in their communities
• A Very Brief Note on Some Quality Tools provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, A Very Brief Note on Some Quality Tools also makes use of out of house hoardings
• Hoardings increase visibility for A Very Brief Note on Some Quality Tools and also work towards building stronger brand recall
• A Very Brief Note on Some Quality Tools also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by A Very Brief Note on Some Quality Tools have progressed to include a slice of life elements and characteristics
• TV advertisements by A Very Brief Note on Some Quality Tools also highlight the functional benefits of the product

2.5. People

The marketing mix of A Very Brief Note on Some Quality Tools also places an essential focus on people development and people building. This is because A Very Brief Note on Some Quality Tools realizes the importance of employees in building strong customer relationships. A Very Brief Note on Some Quality Tools develops its employee and people by focusing on the following aspects:

2.5.1. Training

• A Very Brief Note on Some Quality Tools makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at A Very Brief Note on Some Quality Tools are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at A Very Brief Note on Some Quality Tools also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by A Very Brief Note on Some Quality Tools take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• A Very Brief Note on Some Quality Tools, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• A Very Brief Note on Some Quality Tools works on strengthening the organizational commitment in its employees
• A Very Brief Note on Some Quality Tools builds employee loyalty so that people can reflect their optimal best at work
• A Very Brief Note on Some Quality Tools also understands that satisfied employees will lead to happy and satisfied customers
• A Very Brief Note on Some Quality Tools regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• A Very Brief Note on Some Quality Tools also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• A Very Brief Note on Some Quality Tools employees are the face of the organization
• A Very Brief Note on Some Quality Tools are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that A Very Brief Note on Some Quality Tools distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• A Very Brief Note on Some Quality Tools remains one of the leading players in the industry also because of its focus on succession planning
• A Very Brief Note on Some Quality Tools conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at A Very Brief Note on Some Quality Tools
• Strategic succession planning has allowed A Very Brief Note on Some Quality Tools to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

A Very Brief Note on Some Quality Tools has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at A Very Brief Note on Some Quality Tools are clearly defined and communicated to the employees
• A Very Brief Note on Some Quality Tools makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at A Very Brief Note on Some Quality Tools

2.6.2. People Management

• A Very Brief Note on Some Quality Tools has also defined clear processes for people management through streamlining its human resource management department
• A Very Brief Note on Some Quality Tools has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed A Very Brief Note on Some Quality Tools to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• A Very Brief Note on Some Quality Tools also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• A Very Brief Note on Some Quality Tools manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for A Very Brief Note on Some Quality Tools for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for A Very Brief Note on Some Quality Tools as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for A Very Brief Note on Some Quality Tools include:

2.7.1. Store atmosphere

• The store design and management for A Very Brief Note on Some Quality Tools is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by A Very Brief Note on Some Quality Tools at ease
• The store design is also important for A Very Brief Note on Some Quality Tools because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for A Very Brief Note on Some Quality Tools to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• A Very Brief Note on Some Quality Tools has unique packaging, which is different from other players in the industry
• A Very Brief Note on Some Quality Tools also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by A Very Brief Note on Some Quality Tools
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by A Very Brief Note on Some Quality Tools

2.7.3. Website design

• The website design is simple and easy to use
• A Very Brief Note on Some Quality Tools has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of A Very Brief Note on Some Quality Tools also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings