Marketing Mix Of ACH Challenge 3D Managing Operating Exposure

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for ACH Challenge 3D Managing Operating Exposure

ACH Challenge 3D Managing Operating Exposure makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix ACH Challenge 3D Managing Operating Exposure is presented below:

2.1. Product

Product is one of the most important components of the ACH Challenge 3D Managing Operating Exposure Marketing mix. The distinctive characteristics of the product by ACH Challenge 3D Managing Operating Exposure are:

2.1.1. Quality

• ACH Challenge 3D Managing Operating Exposure maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• ACH Challenge 3D Managing Operating Exposure procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides ACH Challenge 3D Managing Operating Exposure with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by ACH Challenge 3D Managing Operating Exposure are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• ACH Challenge 3D Managing Operating Exposure has a broad portfolio of products
• The broad portfolio helps ACH Challenge 3D Managing Operating Exposure in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to ACH Challenge 3D Managing Operating Exposure
• The broader product portfolio also adds more value for ACH Challenge 3D Managing Operating Exposure

2.1.4. Benefits of product consumption

• ACH Challenge 3D Managing Operating Exposure offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of ACH Challenge 3D Managing Operating Exposure is its delivery of emotional benefits to the consumer
• Products manufactured and sold by ACH Challenge 3D Managing Operating Exposure promise consumers an ego boost, confidence, and security
• ACH Challenge 3D Managing Operating Exposure also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by ACH Challenge 3D Managing Operating Exposure are available in different sizes
• ACH Challenge 3D Managing Operating Exposure has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, ACH Challenge 3D Managing Operating Exposure has also increased the trial rate
• Different SKUs have also helped ACH Challenge 3D Managing Operating Exposure improve its product accessibility

2.2. Price

ACH Challenge 3D Managing Operating Exposure marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix ACH Challenge 3D Managing Operating Exposure uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, ACH Challenge 3D Managing Operating Exposure encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of ACH Challenge 3D Managing Operating Exposure products amongst consumers
• With premium prices, ACH Challenge 3D Managing Operating Exposure has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in ACH Challenge 3D Managing Operating Exposure products
• Using elements of premium prices in other product ranges has also allowed ACH Challenge 3D Managing Operating Exposure to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since ACH Challenge 3D Managing Operating Exposure has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, ACH Challenge 3D Managing Operating Exposure also successfully adds more value to its products from the point of view of customers
• ACH Challenge 3D Managing Operating Exposure also gains higher sales with psychological pricing
• Consumer purchase a higher amount of ACH Challenge 3D Managing Operating Exposure products because of its use of psychological pricing
• ACH Challenge 3D Managing Operating Exposure is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• ACH Challenge 3D Managing Operating Exposure is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows ACH Challenge 3D Managing Operating Exposure to cover shipping and customs expenses
• Geographical pricing also allows ACH Challenge 3D Managing Operating Exposure to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, ACH Challenge 3D Managing Operating Exposure is also known to use bundle pricing strategy popularly
• ACH Challenge 3D Managing Operating Exposure also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• ACH Challenge 3D Managing Operating Exposure experiences higher return on the cost of gaining a new customer
• With bundle pricing, ACH Challenge 3D Managing Operating Exposure is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of ACH Challenge 3D Managing Operating Exposure.

2.3. Placement

ACH Challenge 3D Managing Operating Exposure places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of ACH Challenge 3D Managing Operating Exposure in all markets
• Company-operated stores give ACH Challenge 3D Managing Operating Exposure higher control over operations as well as store layout and design
• ACH Challenge 3D Managing Operating Exposure also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to ACH Challenge 3D Managing Operating Exposure in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• ACH Challenge 3D Managing Operating Exposure licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for ACH Challenge 3D Managing Operating Exposure in unstable markets
• Licensed stores have also given ACH Challenge 3D Managing Operating Exposure high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, ACH Challenge 3D Managing Operating Exposure has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by ACH Challenge 3D Managing Operating Exposure by aligning it with local cultural values
• Licensed stores also help ACH Challenge 3D Managing Operating Exposure in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• ACH Challenge 3D Managing Operating Exposure has developed a successfully operational website for online order placement and order tracking
• ACH Challenge 3D Managing Operating Exposure also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for ACH Challenge 3D Managing Operating Exposure and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• ACH Challenge 3D Managing Operating Exposure also places its products in supermarkets and hypermarkets across the country
• A large number of ACH Challenge 3D Managing Operating Exposure target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for ACH Challenge 3D Managing Operating Exposure

2.3.5. Partner agents

• In offshore locations, ACH Challenge 3D Managing Operating Exposure also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• ACH Challenge 3D Managing Operating Exposure contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for ACH Challenge 3D Managing Operating Exposure also places high importance on the promotional tactics and strategies used. The promotional strategies allow the ACH Challenge 3D Managing Operating Exposure to interact with the consumers and influence them directly. ACH Challenge 3D Managing Operating Exposure uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• ACH Challenge 3D Managing Operating Exposure has corporate profiles on all social media websites and portals
• ACH Challenge 3D Managing Operating Exposure uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows ACH Challenge 3D Managing Operating Exposure to understand the customers, their needs and demands
• ACH Challenge 3D Managing Operating Exposure uses this feedback and incorporates it in its broader marketing and organizational strategy
• ACH Challenge 3D Managing Operating Exposure also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• ACH Challenge 3D Managing Operating Exposure has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by ACH Challenge 3D Managing Operating Exposure and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by ACH Challenge 3D Managing Operating Exposure on high valued purchases
• Frequent usage and purchase of products by ACH Challenge 3D Managing Operating Exposure also has rewards against the loyalty card

2.4.3. Community Influencers

• ACH Challenge 3D Managing Operating Exposure makes use of community influencers as its on-ground promotional efforts
• ACH Challenge 3D Managing Operating Exposure identifies strong and confident individuals to be brand ambassadors in their communities
• ACH Challenge 3D Managing Operating Exposure provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, ACH Challenge 3D Managing Operating Exposure also makes use of out of house hoardings
• Hoardings increase visibility for ACH Challenge 3D Managing Operating Exposure and also work towards building stronger brand recall
• ACH Challenge 3D Managing Operating Exposure also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by ACH Challenge 3D Managing Operating Exposure have progressed to include a slice of life elements and characteristics
• TV advertisements by ACH Challenge 3D Managing Operating Exposure also highlight the functional benefits of the product

2.5. People

The marketing mix of ACH Challenge 3D Managing Operating Exposure also places an essential focus on people development and people building. This is because ACH Challenge 3D Managing Operating Exposure realizes the importance of employees in building strong customer relationships. ACH Challenge 3D Managing Operating Exposure develops its employee and people by focusing on the following aspects:

2.5.1. Training

• ACH Challenge 3D Managing Operating Exposure makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at ACH Challenge 3D Managing Operating Exposure are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at ACH Challenge 3D Managing Operating Exposure also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by ACH Challenge 3D Managing Operating Exposure take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• ACH Challenge 3D Managing Operating Exposure, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• ACH Challenge 3D Managing Operating Exposure works on strengthening the organizational commitment in its employees
• ACH Challenge 3D Managing Operating Exposure builds employee loyalty so that people can reflect their optimal best at work
• ACH Challenge 3D Managing Operating Exposure also understands that satisfied employees will lead to happy and satisfied customers
• ACH Challenge 3D Managing Operating Exposure regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• ACH Challenge 3D Managing Operating Exposure also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• ACH Challenge 3D Managing Operating Exposure employees are the face of the organization
• ACH Challenge 3D Managing Operating Exposure are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that ACH Challenge 3D Managing Operating Exposure distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• ACH Challenge 3D Managing Operating Exposure remains one of the leading players in the industry also because of its focus on succession planning
• ACH Challenge 3D Managing Operating Exposure conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at ACH Challenge 3D Managing Operating Exposure
• Strategic succession planning has allowed ACH Challenge 3D Managing Operating Exposure to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

ACH Challenge 3D Managing Operating Exposure has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at ACH Challenge 3D Managing Operating Exposure are clearly defined and communicated to the employees
• ACH Challenge 3D Managing Operating Exposure makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at ACH Challenge 3D Managing Operating Exposure

2.6.2. People Management

• ACH Challenge 3D Managing Operating Exposure has also defined clear processes for people management through streamlining its human resource management department
• ACH Challenge 3D Managing Operating Exposure has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed ACH Challenge 3D Managing Operating Exposure to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• ACH Challenge 3D Managing Operating Exposure also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• ACH Challenge 3D Managing Operating Exposure manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for ACH Challenge 3D Managing Operating Exposure for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for ACH Challenge 3D Managing Operating Exposure as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for ACH Challenge 3D Managing Operating Exposure include:

2.7.1. Store atmosphere

• The store design and management for ACH Challenge 3D Managing Operating Exposure is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by ACH Challenge 3D Managing Operating Exposure at ease
• The store design is also important for ACH Challenge 3D Managing Operating Exposure because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for ACH Challenge 3D Managing Operating Exposure to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• ACH Challenge 3D Managing Operating Exposure has unique packaging, which is different from other players in the industry
• ACH Challenge 3D Managing Operating Exposure also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by ACH Challenge 3D Managing Operating Exposure
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by ACH Challenge 3D Managing Operating Exposure

2.7.3. Website design

• The website design is simple and easy to use
• ACH Challenge 3D Managing Operating Exposure has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of ACH Challenge 3D Managing Operating Exposure also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings