Marketing Mix Of ALQUERIA MORE THAN JUST A GLASS OF MILK B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for ALQUERIA MORE THAN JUST A GLASS OF MILK B

ALQUERIA MORE THAN JUST A GLASS OF MILK B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix ALQUERIA MORE THAN JUST A GLASS OF MILK B is presented below:

2.1. Product

Product is one of the most important components of the ALQUERIA MORE THAN JUST A GLASS OF MILK B Marketing mix. The distinctive characteristics of the product by ALQUERIA MORE THAN JUST A GLASS OF MILK B are:

2.1.1. Quality

• ALQUERIA MORE THAN JUST A GLASS OF MILK B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• ALQUERIA MORE THAN JUST A GLASS OF MILK B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides ALQUERIA MORE THAN JUST A GLASS OF MILK B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by ALQUERIA MORE THAN JUST A GLASS OF MILK B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• ALQUERIA MORE THAN JUST A GLASS OF MILK B has a broad portfolio of products
• The broad portfolio helps ALQUERIA MORE THAN JUST A GLASS OF MILK B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to ALQUERIA MORE THAN JUST A GLASS OF MILK B
• The broader product portfolio also adds more value for ALQUERIA MORE THAN JUST A GLASS OF MILK B

2.1.4. Benefits of product consumption

• ALQUERIA MORE THAN JUST A GLASS OF MILK B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of ALQUERIA MORE THAN JUST A GLASS OF MILK B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by ALQUERIA MORE THAN JUST A GLASS OF MILK B promise consumers an ego boost, confidence, and security
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by ALQUERIA MORE THAN JUST A GLASS OF MILK B are available in different sizes
• ALQUERIA MORE THAN JUST A GLASS OF MILK B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, ALQUERIA MORE THAN JUST A GLASS OF MILK B has also increased the trial rate
• Different SKUs have also helped ALQUERIA MORE THAN JUST A GLASS OF MILK B improve its product accessibility

2.2. Price

ALQUERIA MORE THAN JUST A GLASS OF MILK B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix ALQUERIA MORE THAN JUST A GLASS OF MILK B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, ALQUERIA MORE THAN JUST A GLASS OF MILK B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of ALQUERIA MORE THAN JUST A GLASS OF MILK B products amongst consumers
• With premium prices, ALQUERIA MORE THAN JUST A GLASS OF MILK B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in ALQUERIA MORE THAN JUST A GLASS OF MILK B products
• Using elements of premium prices in other product ranges has also allowed ALQUERIA MORE THAN JUST A GLASS OF MILK B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since ALQUERIA MORE THAN JUST A GLASS OF MILK B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, ALQUERIA MORE THAN JUST A GLASS OF MILK B also successfully adds more value to its products from the point of view of customers
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of ALQUERIA MORE THAN JUST A GLASS OF MILK B products because of its use of psychological pricing
• ALQUERIA MORE THAN JUST A GLASS OF MILK B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• ALQUERIA MORE THAN JUST A GLASS OF MILK B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows ALQUERIA MORE THAN JUST A GLASS OF MILK B to cover shipping and customs expenses
• Geographical pricing also allows ALQUERIA MORE THAN JUST A GLASS OF MILK B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, ALQUERIA MORE THAN JUST A GLASS OF MILK B is also known to use bundle pricing strategy popularly
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• ALQUERIA MORE THAN JUST A GLASS OF MILK B experiences higher return on the cost of gaining a new customer
• With bundle pricing, ALQUERIA MORE THAN JUST A GLASS OF MILK B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of ALQUERIA MORE THAN JUST A GLASS OF MILK B.

2.3. Placement

ALQUERIA MORE THAN JUST A GLASS OF MILK B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of ALQUERIA MORE THAN JUST A GLASS OF MILK B in all markets
• Company-operated stores give ALQUERIA MORE THAN JUST A GLASS OF MILK B higher control over operations as well as store layout and design
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to ALQUERIA MORE THAN JUST A GLASS OF MILK B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• ALQUERIA MORE THAN JUST A GLASS OF MILK B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for ALQUERIA MORE THAN JUST A GLASS OF MILK B in unstable markets
• Licensed stores have also given ALQUERIA MORE THAN JUST A GLASS OF MILK B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, ALQUERIA MORE THAN JUST A GLASS OF MILK B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by ALQUERIA MORE THAN JUST A GLASS OF MILK B by aligning it with local cultural values
• Licensed stores also help ALQUERIA MORE THAN JUST A GLASS OF MILK B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• ALQUERIA MORE THAN JUST A GLASS OF MILK B has developed a successfully operational website for online order placement and order tracking
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for ALQUERIA MORE THAN JUST A GLASS OF MILK B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• ALQUERIA MORE THAN JUST A GLASS OF MILK B also places its products in supermarkets and hypermarkets across the country
• A large number of ALQUERIA MORE THAN JUST A GLASS OF MILK B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for ALQUERIA MORE THAN JUST A GLASS OF MILK B

2.3.5. Partner agents

• In offshore locations, ALQUERIA MORE THAN JUST A GLASS OF MILK B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• ALQUERIA MORE THAN JUST A GLASS OF MILK B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for ALQUERIA MORE THAN JUST A GLASS OF MILK B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the ALQUERIA MORE THAN JUST A GLASS OF MILK B to interact with the consumers and influence them directly. ALQUERIA MORE THAN JUST A GLASS OF MILK B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• ALQUERIA MORE THAN JUST A GLASS OF MILK B has corporate profiles on all social media websites and portals
• ALQUERIA MORE THAN JUST A GLASS OF MILK B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows ALQUERIA MORE THAN JUST A GLASS OF MILK B to understand the customers, their needs and demands
• ALQUERIA MORE THAN JUST A GLASS OF MILK B uses this feedback and incorporates it in its broader marketing and organizational strategy
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• ALQUERIA MORE THAN JUST A GLASS OF MILK B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by ALQUERIA MORE THAN JUST A GLASS OF MILK B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by ALQUERIA MORE THAN JUST A GLASS OF MILK B on high valued purchases
• Frequent usage and purchase of products by ALQUERIA MORE THAN JUST A GLASS OF MILK B also has rewards against the loyalty card

2.4.3. Community Influencers

• ALQUERIA MORE THAN JUST A GLASS OF MILK B makes use of community influencers as its on-ground promotional efforts
• ALQUERIA MORE THAN JUST A GLASS OF MILK B identifies strong and confident individuals to be brand ambassadors in their communities
• ALQUERIA MORE THAN JUST A GLASS OF MILK B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, ALQUERIA MORE THAN JUST A GLASS OF MILK B also makes use of out of house hoardings
• Hoardings increase visibility for ALQUERIA MORE THAN JUST A GLASS OF MILK B and also work towards building stronger brand recall
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by ALQUERIA MORE THAN JUST A GLASS OF MILK B have progressed to include a slice of life elements and characteristics
• TV advertisements by ALQUERIA MORE THAN JUST A GLASS OF MILK B also highlight the functional benefits of the product

2.5. People

The marketing mix of ALQUERIA MORE THAN JUST A GLASS OF MILK B also places an essential focus on people development and people building. This is because ALQUERIA MORE THAN JUST A GLASS OF MILK B realizes the importance of employees in building strong customer relationships. ALQUERIA MORE THAN JUST A GLASS OF MILK B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• ALQUERIA MORE THAN JUST A GLASS OF MILK B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at ALQUERIA MORE THAN JUST A GLASS OF MILK B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at ALQUERIA MORE THAN JUST A GLASS OF MILK B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by ALQUERIA MORE THAN JUST A GLASS OF MILK B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• ALQUERIA MORE THAN JUST A GLASS OF MILK B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• ALQUERIA MORE THAN JUST A GLASS OF MILK B works on strengthening the organizational commitment in its employees
• ALQUERIA MORE THAN JUST A GLASS OF MILK B builds employee loyalty so that people can reflect their optimal best at work
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also understands that satisfied employees will lead to happy and satisfied customers
• ALQUERIA MORE THAN JUST A GLASS OF MILK B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• ALQUERIA MORE THAN JUST A GLASS OF MILK B employees are the face of the organization
• ALQUERIA MORE THAN JUST A GLASS OF MILK B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that ALQUERIA MORE THAN JUST A GLASS OF MILK B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• ALQUERIA MORE THAN JUST A GLASS OF MILK B remains one of the leading players in the industry also because of its focus on succession planning
• ALQUERIA MORE THAN JUST A GLASS OF MILK B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at ALQUERIA MORE THAN JUST A GLASS OF MILK B
• Strategic succession planning has allowed ALQUERIA MORE THAN JUST A GLASS OF MILK B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

ALQUERIA MORE THAN JUST A GLASS OF MILK B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at ALQUERIA MORE THAN JUST A GLASS OF MILK B are clearly defined and communicated to the employees
• ALQUERIA MORE THAN JUST A GLASS OF MILK B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at ALQUERIA MORE THAN JUST A GLASS OF MILK B

2.6.2. People Management

• ALQUERIA MORE THAN JUST A GLASS OF MILK B has also defined clear processes for people management through streamlining its human resource management department
• ALQUERIA MORE THAN JUST A GLASS OF MILK B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed ALQUERIA MORE THAN JUST A GLASS OF MILK B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• ALQUERIA MORE THAN JUST A GLASS OF MILK B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• ALQUERIA MORE THAN JUST A GLASS OF MILK B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for ALQUERIA MORE THAN JUST A GLASS OF MILK B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for ALQUERIA MORE THAN JUST A GLASS OF MILK B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for ALQUERIA MORE THAN JUST A GLASS OF MILK B include:

2.7.1. Store atmosphere

• The store design and management for ALQUERIA MORE THAN JUST A GLASS OF MILK B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by ALQUERIA MORE THAN JUST A GLASS OF MILK B at ease
• The store design is also important for ALQUERIA MORE THAN JUST A GLASS OF MILK B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for ALQUERIA MORE THAN JUST A GLASS OF MILK B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• ALQUERIA MORE THAN JUST A GLASS OF MILK B has unique packaging, which is different from other players in the industry
• ALQUERIA MORE THAN JUST A GLASS OF MILK B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by ALQUERIA MORE THAN JUST A GLASS OF MILK B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by ALQUERIA MORE THAN JUST A GLASS OF MILK B

2.7.3. Website design

• The website design is simple and easy to use
• ALQUERIA MORE THAN JUST A GLASS OF MILK B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of ALQUERIA MORE THAN JUST A GLASS OF MILK B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings