Marketing Mix Of AMD Dresden Copy Inexactly

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for AMD Dresden Copy Inexactly

AMD Dresden Copy Inexactly makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix AMD Dresden Copy Inexactly is presented below:

2.1. Product

Product is one of the most important components of the AMD Dresden Copy Inexactly Marketing mix. The distinctive characteristics of the product by AMD Dresden Copy Inexactly are:

2.1.1. Quality

• AMD Dresden Copy Inexactly maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• AMD Dresden Copy Inexactly procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides AMD Dresden Copy Inexactly with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by AMD Dresden Copy Inexactly are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• AMD Dresden Copy Inexactly has a broad portfolio of products
• The broad portfolio helps AMD Dresden Copy Inexactly in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to AMD Dresden Copy Inexactly
• The broader product portfolio also adds more value for AMD Dresden Copy Inexactly

2.1.4. Benefits of product consumption

• AMD Dresden Copy Inexactly offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of AMD Dresden Copy Inexactly is its delivery of emotional benefits to the consumer
• Products manufactured and sold by AMD Dresden Copy Inexactly promise consumers an ego boost, confidence, and security
• AMD Dresden Copy Inexactly also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by AMD Dresden Copy Inexactly are available in different sizes
• AMD Dresden Copy Inexactly has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, AMD Dresden Copy Inexactly has also increased the trial rate
• Different SKUs have also helped AMD Dresden Copy Inexactly improve its product accessibility

2.2. Price

AMD Dresden Copy Inexactly marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix AMD Dresden Copy Inexactly uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, AMD Dresden Copy Inexactly encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of AMD Dresden Copy Inexactly products amongst consumers
• With premium prices, AMD Dresden Copy Inexactly has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in AMD Dresden Copy Inexactly products
• Using elements of premium prices in other product ranges has also allowed AMD Dresden Copy Inexactly to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since AMD Dresden Copy Inexactly has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, AMD Dresden Copy Inexactly also successfully adds more value to its products from the point of view of customers
• AMD Dresden Copy Inexactly also gains higher sales with psychological pricing
• Consumer purchase a higher amount of AMD Dresden Copy Inexactly products because of its use of psychological pricing
• AMD Dresden Copy Inexactly is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• AMD Dresden Copy Inexactly is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows AMD Dresden Copy Inexactly to cover shipping and customs expenses
• Geographical pricing also allows AMD Dresden Copy Inexactly to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, AMD Dresden Copy Inexactly is also known to use bundle pricing strategy popularly
• AMD Dresden Copy Inexactly also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• AMD Dresden Copy Inexactly experiences higher return on the cost of gaining a new customer
• With bundle pricing, AMD Dresden Copy Inexactly is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of AMD Dresden Copy Inexactly.

2.3. Placement

AMD Dresden Copy Inexactly places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of AMD Dresden Copy Inexactly in all markets
• Company-operated stores give AMD Dresden Copy Inexactly higher control over operations as well as store layout and design
• AMD Dresden Copy Inexactly also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to AMD Dresden Copy Inexactly in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• AMD Dresden Copy Inexactly licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for AMD Dresden Copy Inexactly in unstable markets
• Licensed stores have also given AMD Dresden Copy Inexactly high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, AMD Dresden Copy Inexactly has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by AMD Dresden Copy Inexactly by aligning it with local cultural values
• Licensed stores also help AMD Dresden Copy Inexactly in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• AMD Dresden Copy Inexactly has developed a successfully operational website for online order placement and order tracking
• AMD Dresden Copy Inexactly also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for AMD Dresden Copy Inexactly and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• AMD Dresden Copy Inexactly also places its products in supermarkets and hypermarkets across the country
• A large number of AMD Dresden Copy Inexactly target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for AMD Dresden Copy Inexactly

2.3.5. Partner agents

• In offshore locations, AMD Dresden Copy Inexactly also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• AMD Dresden Copy Inexactly contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for AMD Dresden Copy Inexactly also places high importance on the promotional tactics and strategies used. The promotional strategies allow the AMD Dresden Copy Inexactly to interact with the consumers and influence them directly. AMD Dresden Copy Inexactly uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• AMD Dresden Copy Inexactly has corporate profiles on all social media websites and portals
• AMD Dresden Copy Inexactly uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows AMD Dresden Copy Inexactly to understand the customers, their needs and demands
• AMD Dresden Copy Inexactly uses this feedback and incorporates it in its broader marketing and organizational strategy
• AMD Dresden Copy Inexactly also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• AMD Dresden Copy Inexactly has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by AMD Dresden Copy Inexactly and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by AMD Dresden Copy Inexactly on high valued purchases
• Frequent usage and purchase of products by AMD Dresden Copy Inexactly also has rewards against the loyalty card

2.4.3. Community Influencers

• AMD Dresden Copy Inexactly makes use of community influencers as its on-ground promotional efforts
• AMD Dresden Copy Inexactly identifies strong and confident individuals to be brand ambassadors in their communities
• AMD Dresden Copy Inexactly provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, AMD Dresden Copy Inexactly also makes use of out of house hoardings
• Hoardings increase visibility for AMD Dresden Copy Inexactly and also work towards building stronger brand recall
• AMD Dresden Copy Inexactly also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by AMD Dresden Copy Inexactly have progressed to include a slice of life elements and characteristics
• TV advertisements by AMD Dresden Copy Inexactly also highlight the functional benefits of the product

2.5. People

The marketing mix of AMD Dresden Copy Inexactly also places an essential focus on people development and people building. This is because AMD Dresden Copy Inexactly realizes the importance of employees in building strong customer relationships. AMD Dresden Copy Inexactly develops its employee and people by focusing on the following aspects:

2.5.1. Training

• AMD Dresden Copy Inexactly makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at AMD Dresden Copy Inexactly are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at AMD Dresden Copy Inexactly also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by AMD Dresden Copy Inexactly take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• AMD Dresden Copy Inexactly, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• AMD Dresden Copy Inexactly works on strengthening the organizational commitment in its employees
• AMD Dresden Copy Inexactly builds employee loyalty so that people can reflect their optimal best at work
• AMD Dresden Copy Inexactly also understands that satisfied employees will lead to happy and satisfied customers
• AMD Dresden Copy Inexactly regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• AMD Dresden Copy Inexactly also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• AMD Dresden Copy Inexactly employees are the face of the organization
• AMD Dresden Copy Inexactly are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that AMD Dresden Copy Inexactly distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• AMD Dresden Copy Inexactly remains one of the leading players in the industry also because of its focus on succession planning
• AMD Dresden Copy Inexactly conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at AMD Dresden Copy Inexactly
• Strategic succession planning has allowed AMD Dresden Copy Inexactly to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

AMD Dresden Copy Inexactly has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at AMD Dresden Copy Inexactly are clearly defined and communicated to the employees
• AMD Dresden Copy Inexactly makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at AMD Dresden Copy Inexactly

2.6.2. People Management

• AMD Dresden Copy Inexactly has also defined clear processes for people management through streamlining its human resource management department
• AMD Dresden Copy Inexactly has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed AMD Dresden Copy Inexactly to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• AMD Dresden Copy Inexactly also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• AMD Dresden Copy Inexactly manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for AMD Dresden Copy Inexactly for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for AMD Dresden Copy Inexactly as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for AMD Dresden Copy Inexactly include:

2.7.1. Store atmosphere

• The store design and management for AMD Dresden Copy Inexactly is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by AMD Dresden Copy Inexactly at ease
• The store design is also important for AMD Dresden Copy Inexactly because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for AMD Dresden Copy Inexactly to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• AMD Dresden Copy Inexactly has unique packaging, which is different from other players in the industry
• AMD Dresden Copy Inexactly also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by AMD Dresden Copy Inexactly
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by AMD Dresden Copy Inexactly

2.7.3. Website design

• The website design is simple and easy to use
• AMD Dresden Copy Inexactly has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of AMD Dresden Copy Inexactly also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings