Marketing Mix Of Aamir Khan The Marketing Guru of Bollywood

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Aamir Khan The Marketing Guru of Bollywood

Aamir Khan The Marketing Guru of Bollywood makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Aamir Khan The Marketing Guru of Bollywood is presented below:

2.1. Product

Product is one of the most important components of the Aamir Khan The Marketing Guru of Bollywood Marketing mix. The distinctive characteristics of the product by Aamir Khan The Marketing Guru of Bollywood are:

2.1.1. Quality

• Aamir Khan The Marketing Guru of Bollywood maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Aamir Khan The Marketing Guru of Bollywood procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Aamir Khan The Marketing Guru of Bollywood with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Aamir Khan The Marketing Guru of Bollywood are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Aamir Khan The Marketing Guru of Bollywood has a broad portfolio of products
• The broad portfolio helps Aamir Khan The Marketing Guru of Bollywood in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Aamir Khan The Marketing Guru of Bollywood
• The broader product portfolio also adds more value for Aamir Khan The Marketing Guru of Bollywood

2.1.4. Benefits of product consumption

• Aamir Khan The Marketing Guru of Bollywood offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Aamir Khan The Marketing Guru of Bollywood is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Aamir Khan The Marketing Guru of Bollywood promise consumers an ego boost, confidence, and security
• Aamir Khan The Marketing Guru of Bollywood also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Aamir Khan The Marketing Guru of Bollywood are available in different sizes
• Aamir Khan The Marketing Guru of Bollywood has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Aamir Khan The Marketing Guru of Bollywood has also increased the trial rate
• Different SKUs have also helped Aamir Khan The Marketing Guru of Bollywood improve its product accessibility

2.2. Price

Aamir Khan The Marketing Guru of Bollywood marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Aamir Khan The Marketing Guru of Bollywood uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Aamir Khan The Marketing Guru of Bollywood encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Aamir Khan The Marketing Guru of Bollywood products amongst consumers
• With premium prices, Aamir Khan The Marketing Guru of Bollywood has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Aamir Khan The Marketing Guru of Bollywood products
• Using elements of premium prices in other product ranges has also allowed Aamir Khan The Marketing Guru of Bollywood to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Aamir Khan The Marketing Guru of Bollywood has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Aamir Khan The Marketing Guru of Bollywood also successfully adds more value to its products from the point of view of customers
• Aamir Khan The Marketing Guru of Bollywood also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Aamir Khan The Marketing Guru of Bollywood products because of its use of psychological pricing
• Aamir Khan The Marketing Guru of Bollywood is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Aamir Khan The Marketing Guru of Bollywood is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Aamir Khan The Marketing Guru of Bollywood to cover shipping and customs expenses
• Geographical pricing also allows Aamir Khan The Marketing Guru of Bollywood to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Aamir Khan The Marketing Guru of Bollywood is also known to use bundle pricing strategy popularly
• Aamir Khan The Marketing Guru of Bollywood also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Aamir Khan The Marketing Guru of Bollywood experiences higher return on the cost of gaining a new customer
• With bundle pricing, Aamir Khan The Marketing Guru of Bollywood is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Aamir Khan The Marketing Guru of Bollywood.

2.3. Placement

Aamir Khan The Marketing Guru of Bollywood places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Aamir Khan The Marketing Guru of Bollywood in all markets
• Company-operated stores give Aamir Khan The Marketing Guru of Bollywood higher control over operations as well as store layout and design
• Aamir Khan The Marketing Guru of Bollywood also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Aamir Khan The Marketing Guru of Bollywood in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Aamir Khan The Marketing Guru of Bollywood licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Aamir Khan The Marketing Guru of Bollywood in unstable markets
• Licensed stores have also given Aamir Khan The Marketing Guru of Bollywood high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Aamir Khan The Marketing Guru of Bollywood has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Aamir Khan The Marketing Guru of Bollywood by aligning it with local cultural values
• Licensed stores also help Aamir Khan The Marketing Guru of Bollywood in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Aamir Khan The Marketing Guru of Bollywood has developed a successfully operational website for online order placement and order tracking
• Aamir Khan The Marketing Guru of Bollywood also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Aamir Khan The Marketing Guru of Bollywood and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Aamir Khan The Marketing Guru of Bollywood also places its products in supermarkets and hypermarkets across the country
• A large number of Aamir Khan The Marketing Guru of Bollywood target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Aamir Khan The Marketing Guru of Bollywood

2.3.5. Partner agents

• In offshore locations, Aamir Khan The Marketing Guru of Bollywood also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Aamir Khan The Marketing Guru of Bollywood contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Aamir Khan The Marketing Guru of Bollywood also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Aamir Khan The Marketing Guru of Bollywood to interact with the consumers and influence them directly. Aamir Khan The Marketing Guru of Bollywood uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Aamir Khan The Marketing Guru of Bollywood has corporate profiles on all social media websites and portals
• Aamir Khan The Marketing Guru of Bollywood uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Aamir Khan The Marketing Guru of Bollywood to understand the customers, their needs and demands
• Aamir Khan The Marketing Guru of Bollywood uses this feedback and incorporates it in its broader marketing and organizational strategy
• Aamir Khan The Marketing Guru of Bollywood also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Aamir Khan The Marketing Guru of Bollywood has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Aamir Khan The Marketing Guru of Bollywood and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Aamir Khan The Marketing Guru of Bollywood on high valued purchases
• Frequent usage and purchase of products by Aamir Khan The Marketing Guru of Bollywood also has rewards against the loyalty card

2.4.3. Community Influencers

• Aamir Khan The Marketing Guru of Bollywood makes use of community influencers as its on-ground promotional efforts
• Aamir Khan The Marketing Guru of Bollywood identifies strong and confident individuals to be brand ambassadors in their communities
• Aamir Khan The Marketing Guru of Bollywood provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Aamir Khan The Marketing Guru of Bollywood also makes use of out of house hoardings
• Hoardings increase visibility for Aamir Khan The Marketing Guru of Bollywood and also work towards building stronger brand recall
• Aamir Khan The Marketing Guru of Bollywood also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Aamir Khan The Marketing Guru of Bollywood have progressed to include a slice of life elements and characteristics
• TV advertisements by Aamir Khan The Marketing Guru of Bollywood also highlight the functional benefits of the product

2.5. People

The marketing mix of Aamir Khan The Marketing Guru of Bollywood also places an essential focus on people development and people building. This is because Aamir Khan The Marketing Guru of Bollywood realizes the importance of employees in building strong customer relationships. Aamir Khan The Marketing Guru of Bollywood develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Aamir Khan The Marketing Guru of Bollywood makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Aamir Khan The Marketing Guru of Bollywood are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Aamir Khan The Marketing Guru of Bollywood also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Aamir Khan The Marketing Guru of Bollywood take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Aamir Khan The Marketing Guru of Bollywood, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Aamir Khan The Marketing Guru of Bollywood works on strengthening the organizational commitment in its employees
• Aamir Khan The Marketing Guru of Bollywood builds employee loyalty so that people can reflect their optimal best at work
• Aamir Khan The Marketing Guru of Bollywood also understands that satisfied employees will lead to happy and satisfied customers
• Aamir Khan The Marketing Guru of Bollywood regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Aamir Khan The Marketing Guru of Bollywood also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Aamir Khan The Marketing Guru of Bollywood employees are the face of the organization
• Aamir Khan The Marketing Guru of Bollywood are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Aamir Khan The Marketing Guru of Bollywood distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Aamir Khan The Marketing Guru of Bollywood remains one of the leading players in the industry also because of its focus on succession planning
• Aamir Khan The Marketing Guru of Bollywood conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Aamir Khan The Marketing Guru of Bollywood
• Strategic succession planning has allowed Aamir Khan The Marketing Guru of Bollywood to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Aamir Khan The Marketing Guru of Bollywood has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Aamir Khan The Marketing Guru of Bollywood are clearly defined and communicated to the employees
• Aamir Khan The Marketing Guru of Bollywood makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Aamir Khan The Marketing Guru of Bollywood

2.6.2. People Management

• Aamir Khan The Marketing Guru of Bollywood has also defined clear processes for people management through streamlining its human resource management department
• Aamir Khan The Marketing Guru of Bollywood has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Aamir Khan The Marketing Guru of Bollywood to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Aamir Khan The Marketing Guru of Bollywood also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Aamir Khan The Marketing Guru of Bollywood manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Aamir Khan The Marketing Guru of Bollywood for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Aamir Khan The Marketing Guru of Bollywood as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Aamir Khan The Marketing Guru of Bollywood include:

2.7.1. Store atmosphere

• The store design and management for Aamir Khan The Marketing Guru of Bollywood is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Aamir Khan The Marketing Guru of Bollywood at ease
• The store design is also important for Aamir Khan The Marketing Guru of Bollywood because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Aamir Khan The Marketing Guru of Bollywood to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Aamir Khan The Marketing Guru of Bollywood has unique packaging, which is different from other players in the industry
• Aamir Khan The Marketing Guru of Bollywood also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Aamir Khan The Marketing Guru of Bollywood
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Aamir Khan The Marketing Guru of Bollywood

2.7.3. Website design

• The website design is simple and easy to use
• Aamir Khan The Marketing Guru of Bollywood has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Aamir Khan The Marketing Guru of Bollywood also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings