Marketing Mix Of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect

Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is presented below:

2.1. Product

Product is one of the most important components of the Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect Marketing mix. The distinctive characteristics of the product by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect are:

2.1.1. Quality

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has a broad portfolio of products
• The broad portfolio helps Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect
• The broader product portfolio also adds more value for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect

2.1.4. Benefits of product consumption

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect promise consumers an ego boost, confidence, and security
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect are available in different sizes
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has also increased the trial rate
• Different SKUs have also helped Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect improve its product accessibility

2.2. Price

Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect products amongst consumers
• With premium prices, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect products
• Using elements of premium prices in other product ranges has also allowed Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also successfully adds more value to its products from the point of view of customers
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect products because of its use of psychological pricing
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to cover shipping and customs expenses
• Geographical pricing also allows Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is also known to use bundle pricing strategy popularly
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect experiences higher return on the cost of gaining a new customer
• With bundle pricing, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect.

2.3. Placement

Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect in all markets
• Company-operated stores give Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect higher control over operations as well as store layout and design
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect in unstable markets
• Licensed stores have also given Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect by aligning it with local cultural values
• Licensed stores also help Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has developed a successfully operational website for online order placement and order tracking
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also places its products in supermarkets and hypermarkets across the country
• A large number of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect

2.3.5. Partner agents

• In offshore locations, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to interact with the consumers and influence them directly. Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has corporate profiles on all social media websites and portals
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to understand the customers, their needs and demands
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect uses this feedback and incorporates it in its broader marketing and organizational strategy
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect on high valued purchases
• Frequent usage and purchase of products by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also has rewards against the loyalty card

2.4.3. Community Influencers

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect makes use of community influencers as its on-ground promotional efforts
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect identifies strong and confident individuals to be brand ambassadors in their communities
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also makes use of out of house hoardings
• Hoardings increase visibility for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect and also work towards building stronger brand recall
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect have progressed to include a slice of life elements and characteristics
• TV advertisements by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also highlight the functional benefits of the product

2.5. People

The marketing mix of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also places an essential focus on people development and people building. This is because Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect realizes the importance of employees in building strong customer relationships. Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect works on strengthening the organizational commitment in its employees
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect builds employee loyalty so that people can reflect their optimal best at work
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also understands that satisfied employees will lead to happy and satisfied customers
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect employees are the face of the organization
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect remains one of the leading players in the industry also because of its focus on succession planning
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect
• Strategic succession planning has allowed Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect are clearly defined and communicated to the employees
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect

2.6.2. People Management

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has also defined clear processes for people management through streamlining its human resource management department
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect include:

2.7.1. Store atmosphere

• The store design and management for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect at ease
• The store design is also important for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has unique packaging, which is different from other players in the industry
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect

2.7.3. Website design

• The website design is simple and easy to use
• Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Accountability at the Top Executive Equity Ownership as an Alignment Mechanism in Times of Perceived Shareholder Neglect also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings