Marketing Mix Of Advantage Partners Dia Kanri B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Advantage Partners Dia Kanri B

Advantage Partners Dia Kanri B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Advantage Partners Dia Kanri B is presented below:

2.1. Product

Product is one of the most important components of the Advantage Partners Dia Kanri B Marketing mix. The distinctive characteristics of the product by Advantage Partners Dia Kanri B are:

2.1.1. Quality

• Advantage Partners Dia Kanri B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Advantage Partners Dia Kanri B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Advantage Partners Dia Kanri B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Advantage Partners Dia Kanri B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Advantage Partners Dia Kanri B has a broad portfolio of products
• The broad portfolio helps Advantage Partners Dia Kanri B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Advantage Partners Dia Kanri B
• The broader product portfolio also adds more value for Advantage Partners Dia Kanri B

2.1.4. Benefits of product consumption

• Advantage Partners Dia Kanri B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Advantage Partners Dia Kanri B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Advantage Partners Dia Kanri B promise consumers an ego boost, confidence, and security
• Advantage Partners Dia Kanri B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Advantage Partners Dia Kanri B are available in different sizes
• Advantage Partners Dia Kanri B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Advantage Partners Dia Kanri B has also increased the trial rate
• Different SKUs have also helped Advantage Partners Dia Kanri B improve its product accessibility

2.2. Price

Advantage Partners Dia Kanri B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Advantage Partners Dia Kanri B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Advantage Partners Dia Kanri B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Advantage Partners Dia Kanri B products amongst consumers
• With premium prices, Advantage Partners Dia Kanri B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Advantage Partners Dia Kanri B products
• Using elements of premium prices in other product ranges has also allowed Advantage Partners Dia Kanri B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Advantage Partners Dia Kanri B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Advantage Partners Dia Kanri B also successfully adds more value to its products from the point of view of customers
• Advantage Partners Dia Kanri B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Advantage Partners Dia Kanri B products because of its use of psychological pricing
• Advantage Partners Dia Kanri B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Advantage Partners Dia Kanri B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Advantage Partners Dia Kanri B to cover shipping and customs expenses
• Geographical pricing also allows Advantage Partners Dia Kanri B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Advantage Partners Dia Kanri B is also known to use bundle pricing strategy popularly
• Advantage Partners Dia Kanri B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Advantage Partners Dia Kanri B experiences higher return on the cost of gaining a new customer
• With bundle pricing, Advantage Partners Dia Kanri B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Advantage Partners Dia Kanri B.

2.3. Placement

Advantage Partners Dia Kanri B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Advantage Partners Dia Kanri B in all markets
• Company-operated stores give Advantage Partners Dia Kanri B higher control over operations as well as store layout and design
• Advantage Partners Dia Kanri B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Advantage Partners Dia Kanri B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Advantage Partners Dia Kanri B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Advantage Partners Dia Kanri B in unstable markets
• Licensed stores have also given Advantage Partners Dia Kanri B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Advantage Partners Dia Kanri B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Advantage Partners Dia Kanri B by aligning it with local cultural values
• Licensed stores also help Advantage Partners Dia Kanri B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Advantage Partners Dia Kanri B has developed a successfully operational website for online order placement and order tracking
• Advantage Partners Dia Kanri B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Advantage Partners Dia Kanri B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Advantage Partners Dia Kanri B also places its products in supermarkets and hypermarkets across the country
• A large number of Advantage Partners Dia Kanri B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Advantage Partners Dia Kanri B

2.3.5. Partner agents

• In offshore locations, Advantage Partners Dia Kanri B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Advantage Partners Dia Kanri B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Advantage Partners Dia Kanri B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Advantage Partners Dia Kanri B to interact with the consumers and influence them directly. Advantage Partners Dia Kanri B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Advantage Partners Dia Kanri B has corporate profiles on all social media websites and portals
• Advantage Partners Dia Kanri B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Advantage Partners Dia Kanri B to understand the customers, their needs and demands
• Advantage Partners Dia Kanri B uses this feedback and incorporates it in its broader marketing and organizational strategy
• Advantage Partners Dia Kanri B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Advantage Partners Dia Kanri B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Advantage Partners Dia Kanri B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Advantage Partners Dia Kanri B on high valued purchases
• Frequent usage and purchase of products by Advantage Partners Dia Kanri B also has rewards against the loyalty card

2.4.3. Community Influencers

• Advantage Partners Dia Kanri B makes use of community influencers as its on-ground promotional efforts
• Advantage Partners Dia Kanri B identifies strong and confident individuals to be brand ambassadors in their communities
• Advantage Partners Dia Kanri B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Advantage Partners Dia Kanri B also makes use of out of house hoardings
• Hoardings increase visibility for Advantage Partners Dia Kanri B and also work towards building stronger brand recall
• Advantage Partners Dia Kanri B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Advantage Partners Dia Kanri B have progressed to include a slice of life elements and characteristics
• TV advertisements by Advantage Partners Dia Kanri B also highlight the functional benefits of the product

2.5. People

The marketing mix of Advantage Partners Dia Kanri B also places an essential focus on people development and people building. This is because Advantage Partners Dia Kanri B realizes the importance of employees in building strong customer relationships. Advantage Partners Dia Kanri B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Advantage Partners Dia Kanri B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Advantage Partners Dia Kanri B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Advantage Partners Dia Kanri B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Advantage Partners Dia Kanri B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Advantage Partners Dia Kanri B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Advantage Partners Dia Kanri B works on strengthening the organizational commitment in its employees
• Advantage Partners Dia Kanri B builds employee loyalty so that people can reflect their optimal best at work
• Advantage Partners Dia Kanri B also understands that satisfied employees will lead to happy and satisfied customers
• Advantage Partners Dia Kanri B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Advantage Partners Dia Kanri B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Advantage Partners Dia Kanri B employees are the face of the organization
• Advantage Partners Dia Kanri B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Advantage Partners Dia Kanri B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Advantage Partners Dia Kanri B remains one of the leading players in the industry also because of its focus on succession planning
• Advantage Partners Dia Kanri B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Advantage Partners Dia Kanri B
• Strategic succession planning has allowed Advantage Partners Dia Kanri B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Advantage Partners Dia Kanri B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Advantage Partners Dia Kanri B are clearly defined and communicated to the employees
• Advantage Partners Dia Kanri B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Advantage Partners Dia Kanri B

2.6.2. People Management

• Advantage Partners Dia Kanri B has also defined clear processes for people management through streamlining its human resource management department
• Advantage Partners Dia Kanri B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Advantage Partners Dia Kanri B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Advantage Partners Dia Kanri B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Advantage Partners Dia Kanri B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Advantage Partners Dia Kanri B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Advantage Partners Dia Kanri B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Advantage Partners Dia Kanri B include:

2.7.1. Store atmosphere

• The store design and management for Advantage Partners Dia Kanri B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Advantage Partners Dia Kanri B at ease
• The store design is also important for Advantage Partners Dia Kanri B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Advantage Partners Dia Kanri B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Advantage Partners Dia Kanri B has unique packaging, which is different from other players in the industry
• Advantage Partners Dia Kanri B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Advantage Partners Dia Kanri B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Advantage Partners Dia Kanri B

2.7.3. Website design

• The website design is simple and easy to use
• Advantage Partners Dia Kanri B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Advantage Partners Dia Kanri B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings