Marketing Mix Of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam

Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is presented below:

2.1. Product

Product is one of the most important components of the Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam Marketing mix. The distinctive characteristics of the product by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam are:

2.1.1. Quality

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has a broad portfolio of products
• The broad portfolio helps Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam
• The broader product portfolio also adds more value for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam

2.1.4. Benefits of product consumption

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam promise consumers an ego boost, confidence, and security
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam are available in different sizes
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has also increased the trial rate
• Different SKUs have also helped Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam improve its product accessibility

2.2. Price

Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam products amongst consumers
• With premium prices, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam products
• Using elements of premium prices in other product ranges has also allowed Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also successfully adds more value to its products from the point of view of customers
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam products because of its use of psychological pricing
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to cover shipping and customs expenses
• Geographical pricing also allows Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is also known to use bundle pricing strategy popularly
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam experiences higher return on the cost of gaining a new customer
• With bundle pricing, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam.

2.3. Placement

Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam in all markets
• Company-operated stores give Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam higher control over operations as well as store layout and design
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam in unstable markets
• Licensed stores have also given Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam by aligning it with local cultural values
• Licensed stores also help Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has developed a successfully operational website for online order placement and order tracking
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also places its products in supermarkets and hypermarkets across the country
• A large number of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam

2.3.5. Partner agents

• In offshore locations, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to interact with the consumers and influence them directly. Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has corporate profiles on all social media websites and portals
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to understand the customers, their needs and demands
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam uses this feedback and incorporates it in its broader marketing and organizational strategy
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam on high valued purchases
• Frequent usage and purchase of products by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also has rewards against the loyalty card

2.4.3. Community Influencers

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam makes use of community influencers as its on-ground promotional efforts
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam identifies strong and confident individuals to be brand ambassadors in their communities
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also makes use of out of house hoardings
• Hoardings increase visibility for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam and also work towards building stronger brand recall
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam have progressed to include a slice of life elements and characteristics
• TV advertisements by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also highlight the functional benefits of the product

2.5. People

The marketing mix of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also places an essential focus on people development and people building. This is because Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam realizes the importance of employees in building strong customer relationships. Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam works on strengthening the organizational commitment in its employees
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam builds employee loyalty so that people can reflect their optimal best at work
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also understands that satisfied employees will lead to happy and satisfied customers
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam employees are the face of the organization
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam remains one of the leading players in the industry also because of its focus on succession planning
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam
• Strategic succession planning has allowed Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam are clearly defined and communicated to the employees
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam

2.6.2. People Management

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has also defined clear processes for people management through streamlining its human resource management department
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam include:

2.7.1. Store atmosphere

• The store design and management for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam at ease
• The store design is also important for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has unique packaging, which is different from other players in the industry
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam

2.7.3. Website design

• The website design is simple and easy to use
• Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Albert Dunlap and Corporate Transformation B The Bubble Bursts at Sunbeam also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings