Marketing Mix Of Alyque Padamsee The Brand Father of Indian Advertising

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Alyque Padamsee The Brand Father of Indian Advertising

Alyque Padamsee The Brand Father of Indian Advertising makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Alyque Padamsee The Brand Father of Indian Advertising is presented below:

2.1. Product

Product is one of the most important components of the Alyque Padamsee The Brand Father of Indian Advertising Marketing mix. The distinctive characteristics of the product by Alyque Padamsee The Brand Father of Indian Advertising are:

2.1.1. Quality

• Alyque Padamsee The Brand Father of Indian Advertising maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Alyque Padamsee The Brand Father of Indian Advertising procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Alyque Padamsee The Brand Father of Indian Advertising with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Alyque Padamsee The Brand Father of Indian Advertising are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Alyque Padamsee The Brand Father of Indian Advertising has a broad portfolio of products
• The broad portfolio helps Alyque Padamsee The Brand Father of Indian Advertising in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Alyque Padamsee The Brand Father of Indian Advertising
• The broader product portfolio also adds more value for Alyque Padamsee The Brand Father of Indian Advertising

2.1.4. Benefits of product consumption

• Alyque Padamsee The Brand Father of Indian Advertising offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Alyque Padamsee The Brand Father of Indian Advertising is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Alyque Padamsee The Brand Father of Indian Advertising promise consumers an ego boost, confidence, and security
• Alyque Padamsee The Brand Father of Indian Advertising also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Alyque Padamsee The Brand Father of Indian Advertising are available in different sizes
• Alyque Padamsee The Brand Father of Indian Advertising has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Alyque Padamsee The Brand Father of Indian Advertising has also increased the trial rate
• Different SKUs have also helped Alyque Padamsee The Brand Father of Indian Advertising improve its product accessibility

2.2. Price

Alyque Padamsee The Brand Father of Indian Advertising marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Alyque Padamsee The Brand Father of Indian Advertising uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Alyque Padamsee The Brand Father of Indian Advertising encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Alyque Padamsee The Brand Father of Indian Advertising products amongst consumers
• With premium prices, Alyque Padamsee The Brand Father of Indian Advertising has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Alyque Padamsee The Brand Father of Indian Advertising products
• Using elements of premium prices in other product ranges has also allowed Alyque Padamsee The Brand Father of Indian Advertising to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Alyque Padamsee The Brand Father of Indian Advertising has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Alyque Padamsee The Brand Father of Indian Advertising also successfully adds more value to its products from the point of view of customers
• Alyque Padamsee The Brand Father of Indian Advertising also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Alyque Padamsee The Brand Father of Indian Advertising products because of its use of psychological pricing
• Alyque Padamsee The Brand Father of Indian Advertising is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Alyque Padamsee The Brand Father of Indian Advertising is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Alyque Padamsee The Brand Father of Indian Advertising to cover shipping and customs expenses
• Geographical pricing also allows Alyque Padamsee The Brand Father of Indian Advertising to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Alyque Padamsee The Brand Father of Indian Advertising is also known to use bundle pricing strategy popularly
• Alyque Padamsee The Brand Father of Indian Advertising also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Alyque Padamsee The Brand Father of Indian Advertising experiences higher return on the cost of gaining a new customer
• With bundle pricing, Alyque Padamsee The Brand Father of Indian Advertising is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Alyque Padamsee The Brand Father of Indian Advertising.

2.3. Placement

Alyque Padamsee The Brand Father of Indian Advertising places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Alyque Padamsee The Brand Father of Indian Advertising in all markets
• Company-operated stores give Alyque Padamsee The Brand Father of Indian Advertising higher control over operations as well as store layout and design
• Alyque Padamsee The Brand Father of Indian Advertising also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Alyque Padamsee The Brand Father of Indian Advertising in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Alyque Padamsee The Brand Father of Indian Advertising licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Alyque Padamsee The Brand Father of Indian Advertising in unstable markets
• Licensed stores have also given Alyque Padamsee The Brand Father of Indian Advertising high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Alyque Padamsee The Brand Father of Indian Advertising has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Alyque Padamsee The Brand Father of Indian Advertising by aligning it with local cultural values
• Licensed stores also help Alyque Padamsee The Brand Father of Indian Advertising in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Alyque Padamsee The Brand Father of Indian Advertising has developed a successfully operational website for online order placement and order tracking
• Alyque Padamsee The Brand Father of Indian Advertising also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Alyque Padamsee The Brand Father of Indian Advertising and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Alyque Padamsee The Brand Father of Indian Advertising also places its products in supermarkets and hypermarkets across the country
• A large number of Alyque Padamsee The Brand Father of Indian Advertising target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Alyque Padamsee The Brand Father of Indian Advertising

2.3.5. Partner agents

• In offshore locations, Alyque Padamsee The Brand Father of Indian Advertising also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Alyque Padamsee The Brand Father of Indian Advertising contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Alyque Padamsee The Brand Father of Indian Advertising also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Alyque Padamsee The Brand Father of Indian Advertising to interact with the consumers and influence them directly. Alyque Padamsee The Brand Father of Indian Advertising uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Alyque Padamsee The Brand Father of Indian Advertising has corporate profiles on all social media websites and portals
• Alyque Padamsee The Brand Father of Indian Advertising uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Alyque Padamsee The Brand Father of Indian Advertising to understand the customers, their needs and demands
• Alyque Padamsee The Brand Father of Indian Advertising uses this feedback and incorporates it in its broader marketing and organizational strategy
• Alyque Padamsee The Brand Father of Indian Advertising also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Alyque Padamsee The Brand Father of Indian Advertising has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Alyque Padamsee The Brand Father of Indian Advertising and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Alyque Padamsee The Brand Father of Indian Advertising on high valued purchases
• Frequent usage and purchase of products by Alyque Padamsee The Brand Father of Indian Advertising also has rewards against the loyalty card

2.4.3. Community Influencers

• Alyque Padamsee The Brand Father of Indian Advertising makes use of community influencers as its on-ground promotional efforts
• Alyque Padamsee The Brand Father of Indian Advertising identifies strong and confident individuals to be brand ambassadors in their communities
• Alyque Padamsee The Brand Father of Indian Advertising provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Alyque Padamsee The Brand Father of Indian Advertising also makes use of out of house hoardings
• Hoardings increase visibility for Alyque Padamsee The Brand Father of Indian Advertising and also work towards building stronger brand recall
• Alyque Padamsee The Brand Father of Indian Advertising also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Alyque Padamsee The Brand Father of Indian Advertising have progressed to include a slice of life elements and characteristics
• TV advertisements by Alyque Padamsee The Brand Father of Indian Advertising also highlight the functional benefits of the product

2.5. People

The marketing mix of Alyque Padamsee The Brand Father of Indian Advertising also places an essential focus on people development and people building. This is because Alyque Padamsee The Brand Father of Indian Advertising realizes the importance of employees in building strong customer relationships. Alyque Padamsee The Brand Father of Indian Advertising develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Alyque Padamsee The Brand Father of Indian Advertising makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Alyque Padamsee The Brand Father of Indian Advertising are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Alyque Padamsee The Brand Father of Indian Advertising also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Alyque Padamsee The Brand Father of Indian Advertising take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Alyque Padamsee The Brand Father of Indian Advertising, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Alyque Padamsee The Brand Father of Indian Advertising works on strengthening the organizational commitment in its employees
• Alyque Padamsee The Brand Father of Indian Advertising builds employee loyalty so that people can reflect their optimal best at work
• Alyque Padamsee The Brand Father of Indian Advertising also understands that satisfied employees will lead to happy and satisfied customers
• Alyque Padamsee The Brand Father of Indian Advertising regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Alyque Padamsee The Brand Father of Indian Advertising also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Alyque Padamsee The Brand Father of Indian Advertising employees are the face of the organization
• Alyque Padamsee The Brand Father of Indian Advertising are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Alyque Padamsee The Brand Father of Indian Advertising distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Alyque Padamsee The Brand Father of Indian Advertising remains one of the leading players in the industry also because of its focus on succession planning
• Alyque Padamsee The Brand Father of Indian Advertising conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Alyque Padamsee The Brand Father of Indian Advertising
• Strategic succession planning has allowed Alyque Padamsee The Brand Father of Indian Advertising to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Alyque Padamsee The Brand Father of Indian Advertising has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Alyque Padamsee The Brand Father of Indian Advertising are clearly defined and communicated to the employees
• Alyque Padamsee The Brand Father of Indian Advertising makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Alyque Padamsee The Brand Father of Indian Advertising

2.6.2. People Management

• Alyque Padamsee The Brand Father of Indian Advertising has also defined clear processes for people management through streamlining its human resource management department
• Alyque Padamsee The Brand Father of Indian Advertising has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Alyque Padamsee The Brand Father of Indian Advertising to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Alyque Padamsee The Brand Father of Indian Advertising also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Alyque Padamsee The Brand Father of Indian Advertising manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Alyque Padamsee The Brand Father of Indian Advertising for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Alyque Padamsee The Brand Father of Indian Advertising as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Alyque Padamsee The Brand Father of Indian Advertising include:

2.7.1. Store atmosphere

• The store design and management for Alyque Padamsee The Brand Father of Indian Advertising is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Alyque Padamsee The Brand Father of Indian Advertising at ease
• The store design is also important for Alyque Padamsee The Brand Father of Indian Advertising because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Alyque Padamsee The Brand Father of Indian Advertising to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Alyque Padamsee The Brand Father of Indian Advertising has unique packaging, which is different from other players in the industry
• Alyque Padamsee The Brand Father of Indian Advertising also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Alyque Padamsee The Brand Father of Indian Advertising
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Alyque Padamsee The Brand Father of Indian Advertising

2.7.3. Website design

• The website design is simple and easy to use
• Alyque Padamsee The Brand Father of Indian Advertising has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Alyque Padamsee The Brand Father of Indian Advertising also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings