Marketing strategy of Amazon Apple Facebook and Google

Posted by Zander Henry on Aug-22-2018

1. The vision of Amazon Apple Facebook and Google

The vision of Amazon Apple Facebook and Google is to be the leading quality service and product provider for customers. Being the best and the leading player means that Amazon Apple Facebook and Google marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Amazon Apple Facebook and Google

Amazon Apple Facebook and Google marketing strategy is grounded in its mission. The mission for Amazon Apple Facebook and Google is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Amazon Apple Facebook and Google as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Amazon Apple Facebook and Google

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Amazon Apple Facebook and Google. The knowledge of brand equity will help in shaping Amazon Apple Facebook and Google marketing strategy effectively – thereby facilitating the growth of business for Amazon Apple Facebook and Google.

3.1. Brand awareness

• Amazon Apple Facebook and Google has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Amazon Apple Facebook and Google has modified marketing and strategic directives and plans

3.2. Brand association

• Amazon Apple Facebook and Google is directly associated with the brand name and product category
• Amazon Apple Facebook and Google has a broad product portfolio
• Amazon Apple Facebook and Google is associated with promising and delivering quality and innovative products
• Amazon Apple Facebook and Google is also associated with excellent customer service

3.3. Brand loyalty

• Amazon Apple Facebook and Google has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Amazon Apple Facebook and Google has a global customer base
• Amazon Apple Facebook and Google keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Amazon Apple Facebook and Google has a substantial brand value
• Amazon Apple Facebook and Google also enjoys the high financial worth
• Amazon Apple Facebook and Google focuses on building a reliable and robust employee base

3.5. Brand element

• Amazon Apple Facebook and Google uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Amazon Apple Facebook and Google

The situational analysis will help in developing the marketing strategy of Amazon Apple Facebook and Google by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Amazon Apple Facebook and Google.

4.1. SWOT

4.1.1. Strengths

Amazon Apple Facebook and Google marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Amazon Apple Facebook and Google faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Amazon Apple Facebook and Google has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Amazon Apple Facebook and Google faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Amazon Apple Facebook and Google operates I markets with political stability
• Amazon Apple Facebook and Google has funding support from the government for small businesses

4.2.2. Economic

• Amazon Apple Facebook and Google enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Amazon Apple Facebook and Google
• Low inflation strengthens the financial position of Amazon Apple Facebook and Google

4.2.3. Social

• Higher education and awareness increases sales of Amazon Apple Facebook and Google predict
• Amazon Apple Facebook and Google focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Amazon Apple Facebook and Google has an active CSR program
• Amazon Apple Facebook and Google ensures environmental safety in all its operations

4.2.5. Legal

• Amazon Apple Facebook and Google is aware of local and global laws of business and human resource management
• Amazon Apple Facebook and Google abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Amazon Apple Facebook and Google: The Marketing Strategy of Amazon Apple Facebook and Google

Amazon Apple Facebook and Google marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Amazon Apple Facebook and Google brand and products by 30%
• Increase sales for Amazon Apple Facebook and Google by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Amazon Apple Facebook and Google during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Amazon Apple Facebook and Google

Amazon Apple Facebook and Google marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Amazon Apple Facebook and Google has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Amazon Apple Facebook and Google has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Amazon Apple Facebook and Google, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Amazon Apple Facebook and Google consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Amazon Apple Facebook and Google focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Amazon Apple Facebook and Google consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Amazon Apple Facebook and Google has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Amazon Apple Facebook and Google remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Amazon Apple Facebook and Google, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Amazon Apple Facebook and Google are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Amazon Apple Facebook and Google Positioning of Amazon Apple Facebook and Google

The marketing strategy of Amazon Apple Facebook and Google targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Amazon Apple Facebook and Google is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Amazon Apple Facebook and Google focuses on quality control

7.2. Mass marketing

• The marketing strategy of Amazon Apple Facebook and Google focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Amazon Apple Facebook and Google makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Amazon Apple Facebook and Google does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Amazon Apple Facebook and Google also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Amazon Apple Facebook and Google has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Amazon Apple Facebook and Google has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Amazon Apple Facebook and Google

The marketing strategy of Amazon Apple Facebook and Google stands out from the clutter and competition. Amazon Apple Facebook and Google has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Amazon Apple Facebook and Google has utilized:

8.1. Cost-effectiveness

• Amazon Apple Facebook and Google focuses on reaching consumers effectively rather than grandeur
• Amazon Apple Facebook and Google focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Amazon Apple Facebook and Google has in-house copywriters for marketing campaigns which also helps in controlling costs
• Amazon Apple Facebook and Google also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Amazon Apple Facebook and Google has stayed updated with latest developments in marketing research and marketing knowledge
• Amazon Apple Facebook and Google makes use of new and innovative tactics to reach its target consumers
• Amazon Apple Facebook and Google also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Amazon Apple Facebook and Google is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Amazon Apple Facebook and Google marketing strategy is strongly grounded in consumer and market research
• Amazon Apple Facebook and Google makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Amazon Apple Facebook and Google also incorporates consumer feedback in its marketing strategy
• Amazon Apple Facebook and Google marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Amazon Apple Facebook and Google
• In addition to fulfilling functional needs, Amazon Apple Facebook and Google also tries to fulfil the emotional and psychological needs of the consumer
• Amazon Apple Facebook and Google tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Amazon Apple Facebook and Google

Amazon Apple Facebook and Google marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Amazon Apple Facebook and Google makes use of intensive distribution strategy because it is mass marketing
• Amazon Apple Facebook and Google’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Amazon Apple Facebook and Google tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Amazon Apple Facebook and Google uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Amazon Apple Facebook and Google also makes use of modern retailing channels
• Also, Amazon Apple Facebook and Google makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Amazon Apple Facebook and Google to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Amazon Apple Facebook and Google does not have a subsidiary
• In these offshore locations, Amazon Apple Facebook and Google largely works through the export model
• This makes use of several intermediaries in between, before the product by Amazon Apple Facebook and Google reaches the target consumers
• Intermediaries for Amazon Apple Facebook and Google include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Amazon Apple Facebook and Google makes use of selective distribution channel
• Amazon Apple Facebook and Google has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Amazon Apple Facebook and Google has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Amazon Apple Facebook and Google

The industry in which Amazon Apple Facebook and Google operates is very responsive to market and consumer trends. Amazon Apple Facebook and Google, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Amazon Apple Facebook and Google competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Amazon Apple Facebook and Google also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Amazon Apple Facebook and Google experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Amazon Apple Facebook and Google

The marketing mix for Amazon Apple Facebook and Google as per the marketing strategy is the following:

11.1. Product

• Amazon Apple Facebook and Google has a broad product portfolio
• Amazon Apple Facebook and Google provides mass marketed products for all segments across the market undifferentiated
• Amazon Apple Facebook and Google also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Amazon Apple Facebook and Google maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Amazon Apple Facebook and Google wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Amazon Apple Facebook and Google also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Amazon Apple Facebook and Google also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Amazon Apple Facebook and Google prices its products so that its target consumers can afford it easily
• Amazon Apple Facebook and Google uses relative pricing strategy for its products
• The price of Amazon Apple Facebook and Google’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Amazon Apple Facebook and Google has a high budget allocated towards marketing activities
• The Amazon Apple Facebook and Google invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Amazon Apple Facebook and Google marketing strategy to cap costs and expenses
• Amazon Apple Facebook and Google also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Amazon Apple Facebook and Google also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Amazon Apple Facebook and Google has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Amazon Apple Facebook and Google hires without discrimination
• Amazon Apple Facebook and Google ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Amazon Apple Facebook and Google focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Amazon Apple Facebook and Google - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Amazon Apple Facebook and Google are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Amazon Apple Facebook and Google

11.7. Physical evidence

• The physical evidence for Amazon Apple Facebook and Google includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Amazon Apple Facebook and Google, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Amazon Apple Facebook and Google is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Amazon Apple Facebook and Google for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Amazon Apple Facebook and Google

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Amazon Apple Facebook and Google interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Amazon Apple Facebook and Google also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Amazon Apple Facebook and Google brand

13. Monitoring and evaluation of the marketing strategy of Amazon Apple Facebook and Google

13.1. Changes in sales

• Amazon Apple Facebook and Google regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Amazon Apple Facebook and Google
• Sometimes, Amazon Apple Facebook and Google experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Amazon Apple Facebook and Google frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Amazon Apple Facebook and Google to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Amazon Apple Facebook and Google can also be seen through the revenue and profit growth
• Return on investment allows Amazon Apple Facebook and Google to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Amazon Apple Facebook and Google are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Amazon Apple Facebook and Google