Marketing Mix Of Anduro Marketing Internet Services vs Software Sales

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Anduro Marketing Internet Services vs Software Sales

Anduro Marketing Internet Services vs Software Sales makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Anduro Marketing Internet Services vs Software Sales is presented below:

2.1. Product

Product is one of the most important components of the Anduro Marketing Internet Services vs Software Sales Marketing mix. The distinctive characteristics of the product by Anduro Marketing Internet Services vs Software Sales are:

2.1.1. Quality

• Anduro Marketing Internet Services vs Software Sales maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Anduro Marketing Internet Services vs Software Sales procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Anduro Marketing Internet Services vs Software Sales with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Anduro Marketing Internet Services vs Software Sales are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Anduro Marketing Internet Services vs Software Sales has a broad portfolio of products
• The broad portfolio helps Anduro Marketing Internet Services vs Software Sales in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Anduro Marketing Internet Services vs Software Sales
• The broader product portfolio also adds more value for Anduro Marketing Internet Services vs Software Sales

2.1.4. Benefits of product consumption

• Anduro Marketing Internet Services vs Software Sales offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Anduro Marketing Internet Services vs Software Sales is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Anduro Marketing Internet Services vs Software Sales promise consumers an ego boost, confidence, and security
• Anduro Marketing Internet Services vs Software Sales also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Anduro Marketing Internet Services vs Software Sales are available in different sizes
• Anduro Marketing Internet Services vs Software Sales has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Anduro Marketing Internet Services vs Software Sales has also increased the trial rate
• Different SKUs have also helped Anduro Marketing Internet Services vs Software Sales improve its product accessibility

2.2. Price

Anduro Marketing Internet Services vs Software Sales marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Anduro Marketing Internet Services vs Software Sales uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Anduro Marketing Internet Services vs Software Sales encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Anduro Marketing Internet Services vs Software Sales products amongst consumers
• With premium prices, Anduro Marketing Internet Services vs Software Sales has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Anduro Marketing Internet Services vs Software Sales products
• Using elements of premium prices in other product ranges has also allowed Anduro Marketing Internet Services vs Software Sales to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Anduro Marketing Internet Services vs Software Sales has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Anduro Marketing Internet Services vs Software Sales also successfully adds more value to its products from the point of view of customers
• Anduro Marketing Internet Services vs Software Sales also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Anduro Marketing Internet Services vs Software Sales products because of its use of psychological pricing
• Anduro Marketing Internet Services vs Software Sales is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Anduro Marketing Internet Services vs Software Sales is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Anduro Marketing Internet Services vs Software Sales to cover shipping and customs expenses
• Geographical pricing also allows Anduro Marketing Internet Services vs Software Sales to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Anduro Marketing Internet Services vs Software Sales is also known to use bundle pricing strategy popularly
• Anduro Marketing Internet Services vs Software Sales also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Anduro Marketing Internet Services vs Software Sales experiences higher return on the cost of gaining a new customer
• With bundle pricing, Anduro Marketing Internet Services vs Software Sales is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Anduro Marketing Internet Services vs Software Sales.

2.3. Placement

Anduro Marketing Internet Services vs Software Sales places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Anduro Marketing Internet Services vs Software Sales in all markets
• Company-operated stores give Anduro Marketing Internet Services vs Software Sales higher control over operations as well as store layout and design
• Anduro Marketing Internet Services vs Software Sales also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Anduro Marketing Internet Services vs Software Sales in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Anduro Marketing Internet Services vs Software Sales licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Anduro Marketing Internet Services vs Software Sales in unstable markets
• Licensed stores have also given Anduro Marketing Internet Services vs Software Sales high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Anduro Marketing Internet Services vs Software Sales has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Anduro Marketing Internet Services vs Software Sales by aligning it with local cultural values
• Licensed stores also help Anduro Marketing Internet Services vs Software Sales in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Anduro Marketing Internet Services vs Software Sales has developed a successfully operational website for online order placement and order tracking
• Anduro Marketing Internet Services vs Software Sales also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Anduro Marketing Internet Services vs Software Sales and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Anduro Marketing Internet Services vs Software Sales also places its products in supermarkets and hypermarkets across the country
• A large number of Anduro Marketing Internet Services vs Software Sales target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Anduro Marketing Internet Services vs Software Sales

2.3.5. Partner agents

• In offshore locations, Anduro Marketing Internet Services vs Software Sales also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Anduro Marketing Internet Services vs Software Sales contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Anduro Marketing Internet Services vs Software Sales also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Anduro Marketing Internet Services vs Software Sales to interact with the consumers and influence them directly. Anduro Marketing Internet Services vs Software Sales uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Anduro Marketing Internet Services vs Software Sales has corporate profiles on all social media websites and portals
• Anduro Marketing Internet Services vs Software Sales uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Anduro Marketing Internet Services vs Software Sales to understand the customers, their needs and demands
• Anduro Marketing Internet Services vs Software Sales uses this feedback and incorporates it in its broader marketing and organizational strategy
• Anduro Marketing Internet Services vs Software Sales also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Anduro Marketing Internet Services vs Software Sales has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Anduro Marketing Internet Services vs Software Sales and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Anduro Marketing Internet Services vs Software Sales on high valued purchases
• Frequent usage and purchase of products by Anduro Marketing Internet Services vs Software Sales also has rewards against the loyalty card

2.4.3. Community Influencers

• Anduro Marketing Internet Services vs Software Sales makes use of community influencers as its on-ground promotional efforts
• Anduro Marketing Internet Services vs Software Sales identifies strong and confident individuals to be brand ambassadors in their communities
• Anduro Marketing Internet Services vs Software Sales provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Anduro Marketing Internet Services vs Software Sales also makes use of out of house hoardings
• Hoardings increase visibility for Anduro Marketing Internet Services vs Software Sales and also work towards building stronger brand recall
• Anduro Marketing Internet Services vs Software Sales also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Anduro Marketing Internet Services vs Software Sales have progressed to include a slice of life elements and characteristics
• TV advertisements by Anduro Marketing Internet Services vs Software Sales also highlight the functional benefits of the product

2.5. People

The marketing mix of Anduro Marketing Internet Services vs Software Sales also places an essential focus on people development and people building. This is because Anduro Marketing Internet Services vs Software Sales realizes the importance of employees in building strong customer relationships. Anduro Marketing Internet Services vs Software Sales develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Anduro Marketing Internet Services vs Software Sales makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Anduro Marketing Internet Services vs Software Sales are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Anduro Marketing Internet Services vs Software Sales also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Anduro Marketing Internet Services vs Software Sales take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Anduro Marketing Internet Services vs Software Sales, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Anduro Marketing Internet Services vs Software Sales works on strengthening the organizational commitment in its employees
• Anduro Marketing Internet Services vs Software Sales builds employee loyalty so that people can reflect their optimal best at work
• Anduro Marketing Internet Services vs Software Sales also understands that satisfied employees will lead to happy and satisfied customers
• Anduro Marketing Internet Services vs Software Sales regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Anduro Marketing Internet Services vs Software Sales also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Anduro Marketing Internet Services vs Software Sales employees are the face of the organization
• Anduro Marketing Internet Services vs Software Sales are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Anduro Marketing Internet Services vs Software Sales distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Anduro Marketing Internet Services vs Software Sales remains one of the leading players in the industry also because of its focus on succession planning
• Anduro Marketing Internet Services vs Software Sales conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Anduro Marketing Internet Services vs Software Sales
• Strategic succession planning has allowed Anduro Marketing Internet Services vs Software Sales to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Anduro Marketing Internet Services vs Software Sales has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Anduro Marketing Internet Services vs Software Sales are clearly defined and communicated to the employees
• Anduro Marketing Internet Services vs Software Sales makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Anduro Marketing Internet Services vs Software Sales

2.6.2. People Management

• Anduro Marketing Internet Services vs Software Sales has also defined clear processes for people management through streamlining its human resource management department
• Anduro Marketing Internet Services vs Software Sales has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Anduro Marketing Internet Services vs Software Sales to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Anduro Marketing Internet Services vs Software Sales also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Anduro Marketing Internet Services vs Software Sales manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Anduro Marketing Internet Services vs Software Sales for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Anduro Marketing Internet Services vs Software Sales as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Anduro Marketing Internet Services vs Software Sales include:

2.7.1. Store atmosphere

• The store design and management for Anduro Marketing Internet Services vs Software Sales is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Anduro Marketing Internet Services vs Software Sales at ease
• The store design is also important for Anduro Marketing Internet Services vs Software Sales because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Anduro Marketing Internet Services vs Software Sales to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Anduro Marketing Internet Services vs Software Sales has unique packaging, which is different from other players in the industry
• Anduro Marketing Internet Services vs Software Sales also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Anduro Marketing Internet Services vs Software Sales
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Anduro Marketing Internet Services vs Software Sales

2.7.3. Website design

• The website design is simple and easy to use
• Anduro Marketing Internet Services vs Software Sales has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Anduro Marketing Internet Services vs Software Sales also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings