Marketing Mix Of Ariel Capital Management Study Questions

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Ariel Capital Management Study Questions

Ariel Capital Management Study Questions makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Ariel Capital Management Study Questions is presented below:

2.1. Product

Product is one of the most important components of the Ariel Capital Management Study Questions Marketing mix. The distinctive characteristics of the product by Ariel Capital Management Study Questions are:

2.1.1. Quality

• Ariel Capital Management Study Questions maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Ariel Capital Management Study Questions procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Ariel Capital Management Study Questions with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Ariel Capital Management Study Questions are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Ariel Capital Management Study Questions has a broad portfolio of products
• The broad portfolio helps Ariel Capital Management Study Questions in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Ariel Capital Management Study Questions
• The broader product portfolio also adds more value for Ariel Capital Management Study Questions

2.1.4. Benefits of product consumption

• Ariel Capital Management Study Questions offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Ariel Capital Management Study Questions is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Ariel Capital Management Study Questions promise consumers an ego boost, confidence, and security
• Ariel Capital Management Study Questions also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Ariel Capital Management Study Questions are available in different sizes
• Ariel Capital Management Study Questions has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Ariel Capital Management Study Questions has also increased the trial rate
• Different SKUs have also helped Ariel Capital Management Study Questions improve its product accessibility

2.2. Price

Ariel Capital Management Study Questions marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Ariel Capital Management Study Questions uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Ariel Capital Management Study Questions encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Ariel Capital Management Study Questions products amongst consumers
• With premium prices, Ariel Capital Management Study Questions has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Ariel Capital Management Study Questions products
• Using elements of premium prices in other product ranges has also allowed Ariel Capital Management Study Questions to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Ariel Capital Management Study Questions has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Ariel Capital Management Study Questions also successfully adds more value to its products from the point of view of customers
• Ariel Capital Management Study Questions also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Ariel Capital Management Study Questions products because of its use of psychological pricing
• Ariel Capital Management Study Questions is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Ariel Capital Management Study Questions is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Ariel Capital Management Study Questions to cover shipping and customs expenses
• Geographical pricing also allows Ariel Capital Management Study Questions to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Ariel Capital Management Study Questions is also known to use bundle pricing strategy popularly
• Ariel Capital Management Study Questions also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Ariel Capital Management Study Questions experiences higher return on the cost of gaining a new customer
• With bundle pricing, Ariel Capital Management Study Questions is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Ariel Capital Management Study Questions.

2.3. Placement

Ariel Capital Management Study Questions places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Ariel Capital Management Study Questions in all markets
• Company-operated stores give Ariel Capital Management Study Questions higher control over operations as well as store layout and design
• Ariel Capital Management Study Questions also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Ariel Capital Management Study Questions in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Ariel Capital Management Study Questions licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Ariel Capital Management Study Questions in unstable markets
• Licensed stores have also given Ariel Capital Management Study Questions high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Ariel Capital Management Study Questions has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Ariel Capital Management Study Questions by aligning it with local cultural values
• Licensed stores also help Ariel Capital Management Study Questions in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Ariel Capital Management Study Questions has developed a successfully operational website for online order placement and order tracking
• Ariel Capital Management Study Questions also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Ariel Capital Management Study Questions and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Ariel Capital Management Study Questions also places its products in supermarkets and hypermarkets across the country
• A large number of Ariel Capital Management Study Questions target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Ariel Capital Management Study Questions

2.3.5. Partner agents

• In offshore locations, Ariel Capital Management Study Questions also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Ariel Capital Management Study Questions contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Ariel Capital Management Study Questions also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Ariel Capital Management Study Questions to interact with the consumers and influence them directly. Ariel Capital Management Study Questions uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Ariel Capital Management Study Questions has corporate profiles on all social media websites and portals
• Ariel Capital Management Study Questions uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Ariel Capital Management Study Questions to understand the customers, their needs and demands
• Ariel Capital Management Study Questions uses this feedback and incorporates it in its broader marketing and organizational strategy
• Ariel Capital Management Study Questions also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Ariel Capital Management Study Questions has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Ariel Capital Management Study Questions and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Ariel Capital Management Study Questions on high valued purchases
• Frequent usage and purchase of products by Ariel Capital Management Study Questions also has rewards against the loyalty card

2.4.3. Community Influencers

• Ariel Capital Management Study Questions makes use of community influencers as its on-ground promotional efforts
• Ariel Capital Management Study Questions identifies strong and confident individuals to be brand ambassadors in their communities
• Ariel Capital Management Study Questions provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Ariel Capital Management Study Questions also makes use of out of house hoardings
• Hoardings increase visibility for Ariel Capital Management Study Questions and also work towards building stronger brand recall
• Ariel Capital Management Study Questions also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Ariel Capital Management Study Questions have progressed to include a slice of life elements and characteristics
• TV advertisements by Ariel Capital Management Study Questions also highlight the functional benefits of the product

2.5. People

The marketing mix of Ariel Capital Management Study Questions also places an essential focus on people development and people building. This is because Ariel Capital Management Study Questions realizes the importance of employees in building strong customer relationships. Ariel Capital Management Study Questions develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Ariel Capital Management Study Questions makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Ariel Capital Management Study Questions are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Ariel Capital Management Study Questions also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Ariel Capital Management Study Questions take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Ariel Capital Management Study Questions, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Ariel Capital Management Study Questions works on strengthening the organizational commitment in its employees
• Ariel Capital Management Study Questions builds employee loyalty so that people can reflect their optimal best at work
• Ariel Capital Management Study Questions also understands that satisfied employees will lead to happy and satisfied customers
• Ariel Capital Management Study Questions regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Ariel Capital Management Study Questions also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Ariel Capital Management Study Questions employees are the face of the organization
• Ariel Capital Management Study Questions are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Ariel Capital Management Study Questions distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Ariel Capital Management Study Questions remains one of the leading players in the industry also because of its focus on succession planning
• Ariel Capital Management Study Questions conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Ariel Capital Management Study Questions
• Strategic succession planning has allowed Ariel Capital Management Study Questions to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Ariel Capital Management Study Questions has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Ariel Capital Management Study Questions are clearly defined and communicated to the employees
• Ariel Capital Management Study Questions makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Ariel Capital Management Study Questions

2.6.2. People Management

• Ariel Capital Management Study Questions has also defined clear processes for people management through streamlining its human resource management department
• Ariel Capital Management Study Questions has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Ariel Capital Management Study Questions to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Ariel Capital Management Study Questions also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Ariel Capital Management Study Questions manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Ariel Capital Management Study Questions for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Ariel Capital Management Study Questions as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Ariel Capital Management Study Questions include:

2.7.1. Store atmosphere

• The store design and management for Ariel Capital Management Study Questions is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Ariel Capital Management Study Questions at ease
• The store design is also important for Ariel Capital Management Study Questions because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Ariel Capital Management Study Questions to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Ariel Capital Management Study Questions has unique packaging, which is different from other players in the industry
• Ariel Capital Management Study Questions also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Ariel Capital Management Study Questions
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Ariel Capital Management Study Questions

2.7.3. Website design

• The website design is simple and easy to use
• Ariel Capital Management Study Questions has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Ariel Capital Management Study Questions also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings