Marketing Mix Of Articulating Corporate Values Through Human Resource Policies

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Articulating Corporate Values Through Human Resource Policies

Articulating Corporate Values Through Human Resource Policies makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Articulating Corporate Values Through Human Resource Policies is presented below:

2.1. Product

Product is one of the most important components of the Articulating Corporate Values Through Human Resource Policies Marketing mix. The distinctive characteristics of the product by Articulating Corporate Values Through Human Resource Policies are:

2.1.1. Quality

• Articulating Corporate Values Through Human Resource Policies maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Articulating Corporate Values Through Human Resource Policies procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Articulating Corporate Values Through Human Resource Policies with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Articulating Corporate Values Through Human Resource Policies are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Articulating Corporate Values Through Human Resource Policies has a broad portfolio of products
• The broad portfolio helps Articulating Corporate Values Through Human Resource Policies in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Articulating Corporate Values Through Human Resource Policies
• The broader product portfolio also adds more value for Articulating Corporate Values Through Human Resource Policies

2.1.4. Benefits of product consumption

• Articulating Corporate Values Through Human Resource Policies offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Articulating Corporate Values Through Human Resource Policies is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Articulating Corporate Values Through Human Resource Policies promise consumers an ego boost, confidence, and security
• Articulating Corporate Values Through Human Resource Policies also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Articulating Corporate Values Through Human Resource Policies are available in different sizes
• Articulating Corporate Values Through Human Resource Policies has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Articulating Corporate Values Through Human Resource Policies has also increased the trial rate
• Different SKUs have also helped Articulating Corporate Values Through Human Resource Policies improve its product accessibility

2.2. Price

Articulating Corporate Values Through Human Resource Policies marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Articulating Corporate Values Through Human Resource Policies uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Articulating Corporate Values Through Human Resource Policies encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Articulating Corporate Values Through Human Resource Policies products amongst consumers
• With premium prices, Articulating Corporate Values Through Human Resource Policies has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Articulating Corporate Values Through Human Resource Policies products
• Using elements of premium prices in other product ranges has also allowed Articulating Corporate Values Through Human Resource Policies to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Articulating Corporate Values Through Human Resource Policies has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Articulating Corporate Values Through Human Resource Policies also successfully adds more value to its products from the point of view of customers
• Articulating Corporate Values Through Human Resource Policies also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Articulating Corporate Values Through Human Resource Policies products because of its use of psychological pricing
• Articulating Corporate Values Through Human Resource Policies is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Articulating Corporate Values Through Human Resource Policies is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Articulating Corporate Values Through Human Resource Policies to cover shipping and customs expenses
• Geographical pricing also allows Articulating Corporate Values Through Human Resource Policies to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Articulating Corporate Values Through Human Resource Policies is also known to use bundle pricing strategy popularly
• Articulating Corporate Values Through Human Resource Policies also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Articulating Corporate Values Through Human Resource Policies experiences higher return on the cost of gaining a new customer
• With bundle pricing, Articulating Corporate Values Through Human Resource Policies is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Articulating Corporate Values Through Human Resource Policies.

2.3. Placement

Articulating Corporate Values Through Human Resource Policies places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Articulating Corporate Values Through Human Resource Policies in all markets
• Company-operated stores give Articulating Corporate Values Through Human Resource Policies higher control over operations as well as store layout and design
• Articulating Corporate Values Through Human Resource Policies also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Articulating Corporate Values Through Human Resource Policies in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Articulating Corporate Values Through Human Resource Policies licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Articulating Corporate Values Through Human Resource Policies in unstable markets
• Licensed stores have also given Articulating Corporate Values Through Human Resource Policies high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Articulating Corporate Values Through Human Resource Policies has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Articulating Corporate Values Through Human Resource Policies by aligning it with local cultural values
• Licensed stores also help Articulating Corporate Values Through Human Resource Policies in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Articulating Corporate Values Through Human Resource Policies has developed a successfully operational website for online order placement and order tracking
• Articulating Corporate Values Through Human Resource Policies also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Articulating Corporate Values Through Human Resource Policies and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Articulating Corporate Values Through Human Resource Policies also places its products in supermarkets and hypermarkets across the country
• A large number of Articulating Corporate Values Through Human Resource Policies target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Articulating Corporate Values Through Human Resource Policies

2.3.5. Partner agents

• In offshore locations, Articulating Corporate Values Through Human Resource Policies also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Articulating Corporate Values Through Human Resource Policies contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Articulating Corporate Values Through Human Resource Policies also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Articulating Corporate Values Through Human Resource Policies to interact with the consumers and influence them directly. Articulating Corporate Values Through Human Resource Policies uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Articulating Corporate Values Through Human Resource Policies has corporate profiles on all social media websites and portals
• Articulating Corporate Values Through Human Resource Policies uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Articulating Corporate Values Through Human Resource Policies to understand the customers, their needs and demands
• Articulating Corporate Values Through Human Resource Policies uses this feedback and incorporates it in its broader marketing and organizational strategy
• Articulating Corporate Values Through Human Resource Policies also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Articulating Corporate Values Through Human Resource Policies has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Articulating Corporate Values Through Human Resource Policies and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Articulating Corporate Values Through Human Resource Policies on high valued purchases
• Frequent usage and purchase of products by Articulating Corporate Values Through Human Resource Policies also has rewards against the loyalty card

2.4.3. Community Influencers

• Articulating Corporate Values Through Human Resource Policies makes use of community influencers as its on-ground promotional efforts
• Articulating Corporate Values Through Human Resource Policies identifies strong and confident individuals to be brand ambassadors in their communities
• Articulating Corporate Values Through Human Resource Policies provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Articulating Corporate Values Through Human Resource Policies also makes use of out of house hoardings
• Hoardings increase visibility for Articulating Corporate Values Through Human Resource Policies and also work towards building stronger brand recall
• Articulating Corporate Values Through Human Resource Policies also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Articulating Corporate Values Through Human Resource Policies have progressed to include a slice of life elements and characteristics
• TV advertisements by Articulating Corporate Values Through Human Resource Policies also highlight the functional benefits of the product

2.5. People

The marketing mix of Articulating Corporate Values Through Human Resource Policies also places an essential focus on people development and people building. This is because Articulating Corporate Values Through Human Resource Policies realizes the importance of employees in building strong customer relationships. Articulating Corporate Values Through Human Resource Policies develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Articulating Corporate Values Through Human Resource Policies makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Articulating Corporate Values Through Human Resource Policies are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Articulating Corporate Values Through Human Resource Policies also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Articulating Corporate Values Through Human Resource Policies take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Articulating Corporate Values Through Human Resource Policies, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Articulating Corporate Values Through Human Resource Policies works on strengthening the organizational commitment in its employees
• Articulating Corporate Values Through Human Resource Policies builds employee loyalty so that people can reflect their optimal best at work
• Articulating Corporate Values Through Human Resource Policies also understands that satisfied employees will lead to happy and satisfied customers
• Articulating Corporate Values Through Human Resource Policies regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Articulating Corporate Values Through Human Resource Policies also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Articulating Corporate Values Through Human Resource Policies employees are the face of the organization
• Articulating Corporate Values Through Human Resource Policies are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Articulating Corporate Values Through Human Resource Policies distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Articulating Corporate Values Through Human Resource Policies remains one of the leading players in the industry also because of its focus on succession planning
• Articulating Corporate Values Through Human Resource Policies conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Articulating Corporate Values Through Human Resource Policies
• Strategic succession planning has allowed Articulating Corporate Values Through Human Resource Policies to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Articulating Corporate Values Through Human Resource Policies has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Articulating Corporate Values Through Human Resource Policies are clearly defined and communicated to the employees
• Articulating Corporate Values Through Human Resource Policies makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Articulating Corporate Values Through Human Resource Policies

2.6.2. People Management

• Articulating Corporate Values Through Human Resource Policies has also defined clear processes for people management through streamlining its human resource management department
• Articulating Corporate Values Through Human Resource Policies has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Articulating Corporate Values Through Human Resource Policies to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Articulating Corporate Values Through Human Resource Policies also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Articulating Corporate Values Through Human Resource Policies manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Articulating Corporate Values Through Human Resource Policies for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Articulating Corporate Values Through Human Resource Policies as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Articulating Corporate Values Through Human Resource Policies include:

2.7.1. Store atmosphere

• The store design and management for Articulating Corporate Values Through Human Resource Policies is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Articulating Corporate Values Through Human Resource Policies at ease
• The store design is also important for Articulating Corporate Values Through Human Resource Policies because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Articulating Corporate Values Through Human Resource Policies to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Articulating Corporate Values Through Human Resource Policies has unique packaging, which is different from other players in the industry
• Articulating Corporate Values Through Human Resource Policies also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Articulating Corporate Values Through Human Resource Policies
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Articulating Corporate Values Through Human Resource Policies

2.7.3. Website design

• The website design is simple and easy to use
• Articulating Corporate Values Through Human Resource Policies has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Articulating Corporate Values Through Human Resource Policies also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings