Marketing Mix Of Aspada In Search of the Right Structure for Impact Investing

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Aspada In Search of the Right Structure for Impact Investing

Aspada In Search of the Right Structure for Impact Investing makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Aspada In Search of the Right Structure for Impact Investing is presented below:

2.1. Product

Product is one of the most important components of the Aspada In Search of the Right Structure for Impact Investing Marketing mix. The distinctive characteristics of the product by Aspada In Search of the Right Structure for Impact Investing are:

2.1.1. Quality

• Aspada In Search of the Right Structure for Impact Investing maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Aspada In Search of the Right Structure for Impact Investing procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Aspada In Search of the Right Structure for Impact Investing with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Aspada In Search of the Right Structure for Impact Investing are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Aspada In Search of the Right Structure for Impact Investing has a broad portfolio of products
• The broad portfolio helps Aspada In Search of the Right Structure for Impact Investing in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Aspada In Search of the Right Structure for Impact Investing
• The broader product portfolio also adds more value for Aspada In Search of the Right Structure for Impact Investing

2.1.4. Benefits of product consumption

• Aspada In Search of the Right Structure for Impact Investing offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Aspada In Search of the Right Structure for Impact Investing is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Aspada In Search of the Right Structure for Impact Investing promise consumers an ego boost, confidence, and security
• Aspada In Search of the Right Structure for Impact Investing also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Aspada In Search of the Right Structure for Impact Investing are available in different sizes
• Aspada In Search of the Right Structure for Impact Investing has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Aspada In Search of the Right Structure for Impact Investing has also increased the trial rate
• Different SKUs have also helped Aspada In Search of the Right Structure for Impact Investing improve its product accessibility

2.2. Price

Aspada In Search of the Right Structure for Impact Investing marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Aspada In Search of the Right Structure for Impact Investing uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Aspada In Search of the Right Structure for Impact Investing encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Aspada In Search of the Right Structure for Impact Investing products amongst consumers
• With premium prices, Aspada In Search of the Right Structure for Impact Investing has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Aspada In Search of the Right Structure for Impact Investing products
• Using elements of premium prices in other product ranges has also allowed Aspada In Search of the Right Structure for Impact Investing to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Aspada In Search of the Right Structure for Impact Investing has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Aspada In Search of the Right Structure for Impact Investing also successfully adds more value to its products from the point of view of customers
• Aspada In Search of the Right Structure for Impact Investing also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Aspada In Search of the Right Structure for Impact Investing products because of its use of psychological pricing
• Aspada In Search of the Right Structure for Impact Investing is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Aspada In Search of the Right Structure for Impact Investing is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Aspada In Search of the Right Structure for Impact Investing to cover shipping and customs expenses
• Geographical pricing also allows Aspada In Search of the Right Structure for Impact Investing to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Aspada In Search of the Right Structure for Impact Investing is also known to use bundle pricing strategy popularly
• Aspada In Search of the Right Structure for Impact Investing also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Aspada In Search of the Right Structure for Impact Investing experiences higher return on the cost of gaining a new customer
• With bundle pricing, Aspada In Search of the Right Structure for Impact Investing is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Aspada In Search of the Right Structure for Impact Investing.

2.3. Placement

Aspada In Search of the Right Structure for Impact Investing places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Aspada In Search of the Right Structure for Impact Investing in all markets
• Company-operated stores give Aspada In Search of the Right Structure for Impact Investing higher control over operations as well as store layout and design
• Aspada In Search of the Right Structure for Impact Investing also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Aspada In Search of the Right Structure for Impact Investing in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Aspada In Search of the Right Structure for Impact Investing licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Aspada In Search of the Right Structure for Impact Investing in unstable markets
• Licensed stores have also given Aspada In Search of the Right Structure for Impact Investing high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Aspada In Search of the Right Structure for Impact Investing has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Aspada In Search of the Right Structure for Impact Investing by aligning it with local cultural values
• Licensed stores also help Aspada In Search of the Right Structure for Impact Investing in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Aspada In Search of the Right Structure for Impact Investing has developed a successfully operational website for online order placement and order tracking
• Aspada In Search of the Right Structure for Impact Investing also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Aspada In Search of the Right Structure for Impact Investing and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Aspada In Search of the Right Structure for Impact Investing also places its products in supermarkets and hypermarkets across the country
• A large number of Aspada In Search of the Right Structure for Impact Investing target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Aspada In Search of the Right Structure for Impact Investing

2.3.5. Partner agents

• In offshore locations, Aspada In Search of the Right Structure for Impact Investing also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Aspada In Search of the Right Structure for Impact Investing contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Aspada In Search of the Right Structure for Impact Investing also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Aspada In Search of the Right Structure for Impact Investing to interact with the consumers and influence them directly. Aspada In Search of the Right Structure for Impact Investing uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Aspada In Search of the Right Structure for Impact Investing has corporate profiles on all social media websites and portals
• Aspada In Search of the Right Structure for Impact Investing uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Aspada In Search of the Right Structure for Impact Investing to understand the customers, their needs and demands
• Aspada In Search of the Right Structure for Impact Investing uses this feedback and incorporates it in its broader marketing and organizational strategy
• Aspada In Search of the Right Structure for Impact Investing also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Aspada In Search of the Right Structure for Impact Investing has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Aspada In Search of the Right Structure for Impact Investing and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Aspada In Search of the Right Structure for Impact Investing on high valued purchases
• Frequent usage and purchase of products by Aspada In Search of the Right Structure for Impact Investing also has rewards against the loyalty card

2.4.3. Community Influencers

• Aspada In Search of the Right Structure for Impact Investing makes use of community influencers as its on-ground promotional efforts
• Aspada In Search of the Right Structure for Impact Investing identifies strong and confident individuals to be brand ambassadors in their communities
• Aspada In Search of the Right Structure for Impact Investing provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Aspada In Search of the Right Structure for Impact Investing also makes use of out of house hoardings
• Hoardings increase visibility for Aspada In Search of the Right Structure for Impact Investing and also work towards building stronger brand recall
• Aspada In Search of the Right Structure for Impact Investing also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Aspada In Search of the Right Structure for Impact Investing have progressed to include a slice of life elements and characteristics
• TV advertisements by Aspada In Search of the Right Structure for Impact Investing also highlight the functional benefits of the product

2.5. People

The marketing mix of Aspada In Search of the Right Structure for Impact Investing also places an essential focus on people development and people building. This is because Aspada In Search of the Right Structure for Impact Investing realizes the importance of employees in building strong customer relationships. Aspada In Search of the Right Structure for Impact Investing develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Aspada In Search of the Right Structure for Impact Investing makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Aspada In Search of the Right Structure for Impact Investing are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Aspada In Search of the Right Structure for Impact Investing also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Aspada In Search of the Right Structure for Impact Investing take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Aspada In Search of the Right Structure for Impact Investing, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Aspada In Search of the Right Structure for Impact Investing works on strengthening the organizational commitment in its employees
• Aspada In Search of the Right Structure for Impact Investing builds employee loyalty so that people can reflect their optimal best at work
• Aspada In Search of the Right Structure for Impact Investing also understands that satisfied employees will lead to happy and satisfied customers
• Aspada In Search of the Right Structure for Impact Investing regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Aspada In Search of the Right Structure for Impact Investing also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Aspada In Search of the Right Structure for Impact Investing employees are the face of the organization
• Aspada In Search of the Right Structure for Impact Investing are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Aspada In Search of the Right Structure for Impact Investing distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Aspada In Search of the Right Structure for Impact Investing remains one of the leading players in the industry also because of its focus on succession planning
• Aspada In Search of the Right Structure for Impact Investing conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Aspada In Search of the Right Structure for Impact Investing
• Strategic succession planning has allowed Aspada In Search of the Right Structure for Impact Investing to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Aspada In Search of the Right Structure for Impact Investing has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Aspada In Search of the Right Structure for Impact Investing are clearly defined and communicated to the employees
• Aspada In Search of the Right Structure for Impact Investing makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Aspada In Search of the Right Structure for Impact Investing

2.6.2. People Management

• Aspada In Search of the Right Structure for Impact Investing has also defined clear processes for people management through streamlining its human resource management department
• Aspada In Search of the Right Structure for Impact Investing has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Aspada In Search of the Right Structure for Impact Investing to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Aspada In Search of the Right Structure for Impact Investing also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Aspada In Search of the Right Structure for Impact Investing manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Aspada In Search of the Right Structure for Impact Investing for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Aspada In Search of the Right Structure for Impact Investing as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Aspada In Search of the Right Structure for Impact Investing include:

2.7.1. Store atmosphere

• The store design and management for Aspada In Search of the Right Structure for Impact Investing is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Aspada In Search of the Right Structure for Impact Investing at ease
• The store design is also important for Aspada In Search of the Right Structure for Impact Investing because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Aspada In Search of the Right Structure for Impact Investing to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Aspada In Search of the Right Structure for Impact Investing has unique packaging, which is different from other players in the industry
• Aspada In Search of the Right Structure for Impact Investing also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Aspada In Search of the Right Structure for Impact Investing
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Aspada In Search of the Right Structure for Impact Investing

2.7.3. Website design

• The website design is simple and easy to use
• Aspada In Search of the Right Structure for Impact Investing has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Aspada In Search of the Right Structure for Impact Investing also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings