Marketing Mix Of Autozone How Long Will They Be In The Zone

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Autozone How Long Will They Be In The Zone

Autozone How Long Will They Be In The Zone makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Autozone How Long Will They Be In The Zone is presented below:

2.1. Product

Product is one of the most important components of the Autozone How Long Will They Be In The Zone Marketing mix. The distinctive characteristics of the product by Autozone How Long Will They Be In The Zone are:

2.1.1. Quality

• Autozone How Long Will They Be In The Zone maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Autozone How Long Will They Be In The Zone procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Autozone How Long Will They Be In The Zone with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Autozone How Long Will They Be In The Zone are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Autozone How Long Will They Be In The Zone has a broad portfolio of products
• The broad portfolio helps Autozone How Long Will They Be In The Zone in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Autozone How Long Will They Be In The Zone
• The broader product portfolio also adds more value for Autozone How Long Will They Be In The Zone

2.1.4. Benefits of product consumption

• Autozone How Long Will They Be In The Zone offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Autozone How Long Will They Be In The Zone is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Autozone How Long Will They Be In The Zone promise consumers an ego boost, confidence, and security
• Autozone How Long Will They Be In The Zone also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Autozone How Long Will They Be In The Zone are available in different sizes
• Autozone How Long Will They Be In The Zone has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Autozone How Long Will They Be In The Zone has also increased the trial rate
• Different SKUs have also helped Autozone How Long Will They Be In The Zone improve its product accessibility

2.2. Price

Autozone How Long Will They Be In The Zone marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Autozone How Long Will They Be In The Zone uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Autozone How Long Will They Be In The Zone encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Autozone How Long Will They Be In The Zone products amongst consumers
• With premium prices, Autozone How Long Will They Be In The Zone has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Autozone How Long Will They Be In The Zone products
• Using elements of premium prices in other product ranges has also allowed Autozone How Long Will They Be In The Zone to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Autozone How Long Will They Be In The Zone has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Autozone How Long Will They Be In The Zone also successfully adds more value to its products from the point of view of customers
• Autozone How Long Will They Be In The Zone also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Autozone How Long Will They Be In The Zone products because of its use of psychological pricing
• Autozone How Long Will They Be In The Zone is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Autozone How Long Will They Be In The Zone is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Autozone How Long Will They Be In The Zone to cover shipping and customs expenses
• Geographical pricing also allows Autozone How Long Will They Be In The Zone to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Autozone How Long Will They Be In The Zone is also known to use bundle pricing strategy popularly
• Autozone How Long Will They Be In The Zone also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Autozone How Long Will They Be In The Zone experiences higher return on the cost of gaining a new customer
• With bundle pricing, Autozone How Long Will They Be In The Zone is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Autozone How Long Will They Be In The Zone.

2.3. Placement

Autozone How Long Will They Be In The Zone places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Autozone How Long Will They Be In The Zone in all markets
• Company-operated stores give Autozone How Long Will They Be In The Zone higher control over operations as well as store layout and design
• Autozone How Long Will They Be In The Zone also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Autozone How Long Will They Be In The Zone in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Autozone How Long Will They Be In The Zone licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Autozone How Long Will They Be In The Zone in unstable markets
• Licensed stores have also given Autozone How Long Will They Be In The Zone high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Autozone How Long Will They Be In The Zone has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Autozone How Long Will They Be In The Zone by aligning it with local cultural values
• Licensed stores also help Autozone How Long Will They Be In The Zone in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Autozone How Long Will They Be In The Zone has developed a successfully operational website for online order placement and order tracking
• Autozone How Long Will They Be In The Zone also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Autozone How Long Will They Be In The Zone and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Autozone How Long Will They Be In The Zone also places its products in supermarkets and hypermarkets across the country
• A large number of Autozone How Long Will They Be In The Zone target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Autozone How Long Will They Be In The Zone

2.3.5. Partner agents

• In offshore locations, Autozone How Long Will They Be In The Zone also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Autozone How Long Will They Be In The Zone contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Autozone How Long Will They Be In The Zone also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Autozone How Long Will They Be In The Zone to interact with the consumers and influence them directly. Autozone How Long Will They Be In The Zone uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Autozone How Long Will They Be In The Zone has corporate profiles on all social media websites and portals
• Autozone How Long Will They Be In The Zone uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Autozone How Long Will They Be In The Zone to understand the customers, their needs and demands
• Autozone How Long Will They Be In The Zone uses this feedback and incorporates it in its broader marketing and organizational strategy
• Autozone How Long Will They Be In The Zone also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Autozone How Long Will They Be In The Zone has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Autozone How Long Will They Be In The Zone and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Autozone How Long Will They Be In The Zone on high valued purchases
• Frequent usage and purchase of products by Autozone How Long Will They Be In The Zone also has rewards against the loyalty card

2.4.3. Community Influencers

• Autozone How Long Will They Be In The Zone makes use of community influencers as its on-ground promotional efforts
• Autozone How Long Will They Be In The Zone identifies strong and confident individuals to be brand ambassadors in their communities
• Autozone How Long Will They Be In The Zone provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Autozone How Long Will They Be In The Zone also makes use of out of house hoardings
• Hoardings increase visibility for Autozone How Long Will They Be In The Zone and also work towards building stronger brand recall
• Autozone How Long Will They Be In The Zone also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Autozone How Long Will They Be In The Zone have progressed to include a slice of life elements and characteristics
• TV advertisements by Autozone How Long Will They Be In The Zone also highlight the functional benefits of the product

2.5. People

The marketing mix of Autozone How Long Will They Be In The Zone also places an essential focus on people development and people building. This is because Autozone How Long Will They Be In The Zone realizes the importance of employees in building strong customer relationships. Autozone How Long Will They Be In The Zone develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Autozone How Long Will They Be In The Zone makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Autozone How Long Will They Be In The Zone are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Autozone How Long Will They Be In The Zone also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Autozone How Long Will They Be In The Zone take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Autozone How Long Will They Be In The Zone, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Autozone How Long Will They Be In The Zone works on strengthening the organizational commitment in its employees
• Autozone How Long Will They Be In The Zone builds employee loyalty so that people can reflect their optimal best at work
• Autozone How Long Will They Be In The Zone also understands that satisfied employees will lead to happy and satisfied customers
• Autozone How Long Will They Be In The Zone regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Autozone How Long Will They Be In The Zone also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Autozone How Long Will They Be In The Zone employees are the face of the organization
• Autozone How Long Will They Be In The Zone are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Autozone How Long Will They Be In The Zone distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Autozone How Long Will They Be In The Zone remains one of the leading players in the industry also because of its focus on succession planning
• Autozone How Long Will They Be In The Zone conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Autozone How Long Will They Be In The Zone
• Strategic succession planning has allowed Autozone How Long Will They Be In The Zone to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Autozone How Long Will They Be In The Zone has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Autozone How Long Will They Be In The Zone are clearly defined and communicated to the employees
• Autozone How Long Will They Be In The Zone makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Autozone How Long Will They Be In The Zone

2.6.2. People Management

• Autozone How Long Will They Be In The Zone has also defined clear processes for people management through streamlining its human resource management department
• Autozone How Long Will They Be In The Zone has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Autozone How Long Will They Be In The Zone to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Autozone How Long Will They Be In The Zone also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Autozone How Long Will They Be In The Zone manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Autozone How Long Will They Be In The Zone for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Autozone How Long Will They Be In The Zone as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Autozone How Long Will They Be In The Zone include:

2.7.1. Store atmosphere

• The store design and management for Autozone How Long Will They Be In The Zone is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Autozone How Long Will They Be In The Zone at ease
• The store design is also important for Autozone How Long Will They Be In The Zone because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Autozone How Long Will They Be In The Zone to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Autozone How Long Will They Be In The Zone has unique packaging, which is different from other players in the industry
• Autozone How Long Will They Be In The Zone also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Autozone How Long Will They Be In The Zone
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Autozone How Long Will They Be In The Zone

2.7.3. Website design

• The website design is simple and easy to use
• Autozone How Long Will They Be In The Zone has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Autozone How Long Will They Be In The Zone also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings