Marketing Mix Of BREAK YOUR INDUSTRY S BOTTLENECKS

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for BREAK YOUR INDUSTRY S BOTTLENECKS

BREAK YOUR INDUSTRY S BOTTLENECKS makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix BREAK YOUR INDUSTRY S BOTTLENECKS is presented below:

2.1. Product

Product is one of the most important components of the BREAK YOUR INDUSTRY S BOTTLENECKS Marketing mix. The distinctive characteristics of the product by BREAK YOUR INDUSTRY S BOTTLENECKS are:

2.1.1. Quality

• BREAK YOUR INDUSTRY S BOTTLENECKS maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• BREAK YOUR INDUSTRY S BOTTLENECKS procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides BREAK YOUR INDUSTRY S BOTTLENECKS with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by BREAK YOUR INDUSTRY S BOTTLENECKS are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• BREAK YOUR INDUSTRY S BOTTLENECKS has a broad portfolio of products
• The broad portfolio helps BREAK YOUR INDUSTRY S BOTTLENECKS in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to BREAK YOUR INDUSTRY S BOTTLENECKS
• The broader product portfolio also adds more value for BREAK YOUR INDUSTRY S BOTTLENECKS

2.1.4. Benefits of product consumption

• BREAK YOUR INDUSTRY S BOTTLENECKS offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of BREAK YOUR INDUSTRY S BOTTLENECKS is its delivery of emotional benefits to the consumer
• Products manufactured and sold by BREAK YOUR INDUSTRY S BOTTLENECKS promise consumers an ego boost, confidence, and security
• BREAK YOUR INDUSTRY S BOTTLENECKS also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by BREAK YOUR INDUSTRY S BOTTLENECKS are available in different sizes
• BREAK YOUR INDUSTRY S BOTTLENECKS has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, BREAK YOUR INDUSTRY S BOTTLENECKS has also increased the trial rate
• Different SKUs have also helped BREAK YOUR INDUSTRY S BOTTLENECKS improve its product accessibility

2.2. Price

BREAK YOUR INDUSTRY S BOTTLENECKS marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix BREAK YOUR INDUSTRY S BOTTLENECKS uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, BREAK YOUR INDUSTRY S BOTTLENECKS encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of BREAK YOUR INDUSTRY S BOTTLENECKS products amongst consumers
• With premium prices, BREAK YOUR INDUSTRY S BOTTLENECKS has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in BREAK YOUR INDUSTRY S BOTTLENECKS products
• Using elements of premium prices in other product ranges has also allowed BREAK YOUR INDUSTRY S BOTTLENECKS to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since BREAK YOUR INDUSTRY S BOTTLENECKS has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, BREAK YOUR INDUSTRY S BOTTLENECKS also successfully adds more value to its products from the point of view of customers
• BREAK YOUR INDUSTRY S BOTTLENECKS also gains higher sales with psychological pricing
• Consumer purchase a higher amount of BREAK YOUR INDUSTRY S BOTTLENECKS products because of its use of psychological pricing
• BREAK YOUR INDUSTRY S BOTTLENECKS is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• BREAK YOUR INDUSTRY S BOTTLENECKS is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows BREAK YOUR INDUSTRY S BOTTLENECKS to cover shipping and customs expenses
• Geographical pricing also allows BREAK YOUR INDUSTRY S BOTTLENECKS to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, BREAK YOUR INDUSTRY S BOTTLENECKS is also known to use bundle pricing strategy popularly
• BREAK YOUR INDUSTRY S BOTTLENECKS also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• BREAK YOUR INDUSTRY S BOTTLENECKS experiences higher return on the cost of gaining a new customer
• With bundle pricing, BREAK YOUR INDUSTRY S BOTTLENECKS is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of BREAK YOUR INDUSTRY S BOTTLENECKS.

2.3. Placement

BREAK YOUR INDUSTRY S BOTTLENECKS places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of BREAK YOUR INDUSTRY S BOTTLENECKS in all markets
• Company-operated stores give BREAK YOUR INDUSTRY S BOTTLENECKS higher control over operations as well as store layout and design
• BREAK YOUR INDUSTRY S BOTTLENECKS also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to BREAK YOUR INDUSTRY S BOTTLENECKS in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• BREAK YOUR INDUSTRY S BOTTLENECKS licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for BREAK YOUR INDUSTRY S BOTTLENECKS in unstable markets
• Licensed stores have also given BREAK YOUR INDUSTRY S BOTTLENECKS high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, BREAK YOUR INDUSTRY S BOTTLENECKS has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by BREAK YOUR INDUSTRY S BOTTLENECKS by aligning it with local cultural values
• Licensed stores also help BREAK YOUR INDUSTRY S BOTTLENECKS in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• BREAK YOUR INDUSTRY S BOTTLENECKS has developed a successfully operational website for online order placement and order tracking
• BREAK YOUR INDUSTRY S BOTTLENECKS also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for BREAK YOUR INDUSTRY S BOTTLENECKS and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• BREAK YOUR INDUSTRY S BOTTLENECKS also places its products in supermarkets and hypermarkets across the country
• A large number of BREAK YOUR INDUSTRY S BOTTLENECKS target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for BREAK YOUR INDUSTRY S BOTTLENECKS

2.3.5. Partner agents

• In offshore locations, BREAK YOUR INDUSTRY S BOTTLENECKS also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• BREAK YOUR INDUSTRY S BOTTLENECKS contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for BREAK YOUR INDUSTRY S BOTTLENECKS also places high importance on the promotional tactics and strategies used. The promotional strategies allow the BREAK YOUR INDUSTRY S BOTTLENECKS to interact with the consumers and influence them directly. BREAK YOUR INDUSTRY S BOTTLENECKS uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• BREAK YOUR INDUSTRY S BOTTLENECKS has corporate profiles on all social media websites and portals
• BREAK YOUR INDUSTRY S BOTTLENECKS uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows BREAK YOUR INDUSTRY S BOTTLENECKS to understand the customers, their needs and demands
• BREAK YOUR INDUSTRY S BOTTLENECKS uses this feedback and incorporates it in its broader marketing and organizational strategy
• BREAK YOUR INDUSTRY S BOTTLENECKS also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• BREAK YOUR INDUSTRY S BOTTLENECKS has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by BREAK YOUR INDUSTRY S BOTTLENECKS and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by BREAK YOUR INDUSTRY S BOTTLENECKS on high valued purchases
• Frequent usage and purchase of products by BREAK YOUR INDUSTRY S BOTTLENECKS also has rewards against the loyalty card

2.4.3. Community Influencers

• BREAK YOUR INDUSTRY S BOTTLENECKS makes use of community influencers as its on-ground promotional efforts
• BREAK YOUR INDUSTRY S BOTTLENECKS identifies strong and confident individuals to be brand ambassadors in their communities
• BREAK YOUR INDUSTRY S BOTTLENECKS provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, BREAK YOUR INDUSTRY S BOTTLENECKS also makes use of out of house hoardings
• Hoardings increase visibility for BREAK YOUR INDUSTRY S BOTTLENECKS and also work towards building stronger brand recall
• BREAK YOUR INDUSTRY S BOTTLENECKS also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by BREAK YOUR INDUSTRY S BOTTLENECKS have progressed to include a slice of life elements and characteristics
• TV advertisements by BREAK YOUR INDUSTRY S BOTTLENECKS also highlight the functional benefits of the product

2.5. People

The marketing mix of BREAK YOUR INDUSTRY S BOTTLENECKS also places an essential focus on people development and people building. This is because BREAK YOUR INDUSTRY S BOTTLENECKS realizes the importance of employees in building strong customer relationships. BREAK YOUR INDUSTRY S BOTTLENECKS develops its employee and people by focusing on the following aspects:

2.5.1. Training

• BREAK YOUR INDUSTRY S BOTTLENECKS makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at BREAK YOUR INDUSTRY S BOTTLENECKS are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at BREAK YOUR INDUSTRY S BOTTLENECKS also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by BREAK YOUR INDUSTRY S BOTTLENECKS take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• BREAK YOUR INDUSTRY S BOTTLENECKS, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• BREAK YOUR INDUSTRY S BOTTLENECKS works on strengthening the organizational commitment in its employees
• BREAK YOUR INDUSTRY S BOTTLENECKS builds employee loyalty so that people can reflect their optimal best at work
• BREAK YOUR INDUSTRY S BOTTLENECKS also understands that satisfied employees will lead to happy and satisfied customers
• BREAK YOUR INDUSTRY S BOTTLENECKS regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• BREAK YOUR INDUSTRY S BOTTLENECKS also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• BREAK YOUR INDUSTRY S BOTTLENECKS employees are the face of the organization
• BREAK YOUR INDUSTRY S BOTTLENECKS are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that BREAK YOUR INDUSTRY S BOTTLENECKS distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• BREAK YOUR INDUSTRY S BOTTLENECKS remains one of the leading players in the industry also because of its focus on succession planning
• BREAK YOUR INDUSTRY S BOTTLENECKS conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at BREAK YOUR INDUSTRY S BOTTLENECKS
• Strategic succession planning has allowed BREAK YOUR INDUSTRY S BOTTLENECKS to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

BREAK YOUR INDUSTRY S BOTTLENECKS has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at BREAK YOUR INDUSTRY S BOTTLENECKS are clearly defined and communicated to the employees
• BREAK YOUR INDUSTRY S BOTTLENECKS makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at BREAK YOUR INDUSTRY S BOTTLENECKS

2.6.2. People Management

• BREAK YOUR INDUSTRY S BOTTLENECKS has also defined clear processes for people management through streamlining its human resource management department
• BREAK YOUR INDUSTRY S BOTTLENECKS has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed BREAK YOUR INDUSTRY S BOTTLENECKS to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• BREAK YOUR INDUSTRY S BOTTLENECKS also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• BREAK YOUR INDUSTRY S BOTTLENECKS manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for BREAK YOUR INDUSTRY S BOTTLENECKS for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for BREAK YOUR INDUSTRY S BOTTLENECKS as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for BREAK YOUR INDUSTRY S BOTTLENECKS include:

2.7.1. Store atmosphere

• The store design and management for BREAK YOUR INDUSTRY S BOTTLENECKS is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by BREAK YOUR INDUSTRY S BOTTLENECKS at ease
• The store design is also important for BREAK YOUR INDUSTRY S BOTTLENECKS because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for BREAK YOUR INDUSTRY S BOTTLENECKS to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• BREAK YOUR INDUSTRY S BOTTLENECKS has unique packaging, which is different from other players in the industry
• BREAK YOUR INDUSTRY S BOTTLENECKS also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by BREAK YOUR INDUSTRY S BOTTLENECKS
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by BREAK YOUR INDUSTRY S BOTTLENECKS

2.7.3. Website design

• The website design is simple and easy to use
• BREAK YOUR INDUSTRY S BOTTLENECKS has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of BREAK YOUR INDUSTRY S BOTTLENECKS also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings