Marketing Mix Of Beetle Beats Finding a SOUND Market for ADT

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Beetle Beats Finding a SOUND Market for ADT

Beetle Beats Finding a SOUND Market for ADT makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Beetle Beats Finding a SOUND Market for ADT is presented below:

2.1. Product

Product is one of the most important components of the Beetle Beats Finding a SOUND Market for ADT Marketing mix. The distinctive characteristics of the product by Beetle Beats Finding a SOUND Market for ADT are:

2.1.1. Quality

• Beetle Beats Finding a SOUND Market for ADT maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Beetle Beats Finding a SOUND Market for ADT procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Beetle Beats Finding a SOUND Market for ADT with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Beetle Beats Finding a SOUND Market for ADT are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Beetle Beats Finding a SOUND Market for ADT has a broad portfolio of products
• The broad portfolio helps Beetle Beats Finding a SOUND Market for ADT in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Beetle Beats Finding a SOUND Market for ADT
• The broader product portfolio also adds more value for Beetle Beats Finding a SOUND Market for ADT

2.1.4. Benefits of product consumption

• Beetle Beats Finding a SOUND Market for ADT offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Beetle Beats Finding a SOUND Market for ADT is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Beetle Beats Finding a SOUND Market for ADT promise consumers an ego boost, confidence, and security
• Beetle Beats Finding a SOUND Market for ADT also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Beetle Beats Finding a SOUND Market for ADT are available in different sizes
• Beetle Beats Finding a SOUND Market for ADT has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Beetle Beats Finding a SOUND Market for ADT has also increased the trial rate
• Different SKUs have also helped Beetle Beats Finding a SOUND Market for ADT improve its product accessibility

2.2. Price

Beetle Beats Finding a SOUND Market for ADT marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Beetle Beats Finding a SOUND Market for ADT uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Beetle Beats Finding a SOUND Market for ADT encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Beetle Beats Finding a SOUND Market for ADT products amongst consumers
• With premium prices, Beetle Beats Finding a SOUND Market for ADT has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Beetle Beats Finding a SOUND Market for ADT products
• Using elements of premium prices in other product ranges has also allowed Beetle Beats Finding a SOUND Market for ADT to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Beetle Beats Finding a SOUND Market for ADT has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Beetle Beats Finding a SOUND Market for ADT also successfully adds more value to its products from the point of view of customers
• Beetle Beats Finding a SOUND Market for ADT also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Beetle Beats Finding a SOUND Market for ADT products because of its use of psychological pricing
• Beetle Beats Finding a SOUND Market for ADT is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Beetle Beats Finding a SOUND Market for ADT is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Beetle Beats Finding a SOUND Market for ADT to cover shipping and customs expenses
• Geographical pricing also allows Beetle Beats Finding a SOUND Market for ADT to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Beetle Beats Finding a SOUND Market for ADT is also known to use bundle pricing strategy popularly
• Beetle Beats Finding a SOUND Market for ADT also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Beetle Beats Finding a SOUND Market for ADT experiences higher return on the cost of gaining a new customer
• With bundle pricing, Beetle Beats Finding a SOUND Market for ADT is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Beetle Beats Finding a SOUND Market for ADT.

2.3. Placement

Beetle Beats Finding a SOUND Market for ADT places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Beetle Beats Finding a SOUND Market for ADT in all markets
• Company-operated stores give Beetle Beats Finding a SOUND Market for ADT higher control over operations as well as store layout and design
• Beetle Beats Finding a SOUND Market for ADT also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Beetle Beats Finding a SOUND Market for ADT in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Beetle Beats Finding a SOUND Market for ADT licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Beetle Beats Finding a SOUND Market for ADT in unstable markets
• Licensed stores have also given Beetle Beats Finding a SOUND Market for ADT high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Beetle Beats Finding a SOUND Market for ADT has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Beetle Beats Finding a SOUND Market for ADT by aligning it with local cultural values
• Licensed stores also help Beetle Beats Finding a SOUND Market for ADT in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Beetle Beats Finding a SOUND Market for ADT has developed a successfully operational website for online order placement and order tracking
• Beetle Beats Finding a SOUND Market for ADT also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Beetle Beats Finding a SOUND Market for ADT and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Beetle Beats Finding a SOUND Market for ADT also places its products in supermarkets and hypermarkets across the country
• A large number of Beetle Beats Finding a SOUND Market for ADT target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Beetle Beats Finding a SOUND Market for ADT

2.3.5. Partner agents

• In offshore locations, Beetle Beats Finding a SOUND Market for ADT also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Beetle Beats Finding a SOUND Market for ADT contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Beetle Beats Finding a SOUND Market for ADT also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Beetle Beats Finding a SOUND Market for ADT to interact with the consumers and influence them directly. Beetle Beats Finding a SOUND Market for ADT uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Beetle Beats Finding a SOUND Market for ADT has corporate profiles on all social media websites and portals
• Beetle Beats Finding a SOUND Market for ADT uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Beetle Beats Finding a SOUND Market for ADT to understand the customers, their needs and demands
• Beetle Beats Finding a SOUND Market for ADT uses this feedback and incorporates it in its broader marketing and organizational strategy
• Beetle Beats Finding a SOUND Market for ADT also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Beetle Beats Finding a SOUND Market for ADT has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Beetle Beats Finding a SOUND Market for ADT and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Beetle Beats Finding a SOUND Market for ADT on high valued purchases
• Frequent usage and purchase of products by Beetle Beats Finding a SOUND Market for ADT also has rewards against the loyalty card

2.4.3. Community Influencers

• Beetle Beats Finding a SOUND Market for ADT makes use of community influencers as its on-ground promotional efforts
• Beetle Beats Finding a SOUND Market for ADT identifies strong and confident individuals to be brand ambassadors in their communities
• Beetle Beats Finding a SOUND Market for ADT provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Beetle Beats Finding a SOUND Market for ADT also makes use of out of house hoardings
• Hoardings increase visibility for Beetle Beats Finding a SOUND Market for ADT and also work towards building stronger brand recall
• Beetle Beats Finding a SOUND Market for ADT also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Beetle Beats Finding a SOUND Market for ADT have progressed to include a slice of life elements and characteristics
• TV advertisements by Beetle Beats Finding a SOUND Market for ADT also highlight the functional benefits of the product

2.5. People

The marketing mix of Beetle Beats Finding a SOUND Market for ADT also places an essential focus on people development and people building. This is because Beetle Beats Finding a SOUND Market for ADT realizes the importance of employees in building strong customer relationships. Beetle Beats Finding a SOUND Market for ADT develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Beetle Beats Finding a SOUND Market for ADT makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Beetle Beats Finding a SOUND Market for ADT are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Beetle Beats Finding a SOUND Market for ADT also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Beetle Beats Finding a SOUND Market for ADT take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Beetle Beats Finding a SOUND Market for ADT, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Beetle Beats Finding a SOUND Market for ADT works on strengthening the organizational commitment in its employees
• Beetle Beats Finding a SOUND Market for ADT builds employee loyalty so that people can reflect their optimal best at work
• Beetle Beats Finding a SOUND Market for ADT also understands that satisfied employees will lead to happy and satisfied customers
• Beetle Beats Finding a SOUND Market for ADT regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Beetle Beats Finding a SOUND Market for ADT also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Beetle Beats Finding a SOUND Market for ADT employees are the face of the organization
• Beetle Beats Finding a SOUND Market for ADT are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Beetle Beats Finding a SOUND Market for ADT distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Beetle Beats Finding a SOUND Market for ADT remains one of the leading players in the industry also because of its focus on succession planning
• Beetle Beats Finding a SOUND Market for ADT conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Beetle Beats Finding a SOUND Market for ADT
• Strategic succession planning has allowed Beetle Beats Finding a SOUND Market for ADT to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Beetle Beats Finding a SOUND Market for ADT has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Beetle Beats Finding a SOUND Market for ADT are clearly defined and communicated to the employees
• Beetle Beats Finding a SOUND Market for ADT makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Beetle Beats Finding a SOUND Market for ADT

2.6.2. People Management

• Beetle Beats Finding a SOUND Market for ADT has also defined clear processes for people management through streamlining its human resource management department
• Beetle Beats Finding a SOUND Market for ADT has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Beetle Beats Finding a SOUND Market for ADT to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Beetle Beats Finding a SOUND Market for ADT also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Beetle Beats Finding a SOUND Market for ADT manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Beetle Beats Finding a SOUND Market for ADT for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Beetle Beats Finding a SOUND Market for ADT as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Beetle Beats Finding a SOUND Market for ADT include:

2.7.1. Store atmosphere

• The store design and management for Beetle Beats Finding a SOUND Market for ADT is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Beetle Beats Finding a SOUND Market for ADT at ease
• The store design is also important for Beetle Beats Finding a SOUND Market for ADT because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Beetle Beats Finding a SOUND Market for ADT to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Beetle Beats Finding a SOUND Market for ADT has unique packaging, which is different from other players in the industry
• Beetle Beats Finding a SOUND Market for ADT also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Beetle Beats Finding a SOUND Market for ADT
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Beetle Beats Finding a SOUND Market for ADT

2.7.3. Website design

• The website design is simple and easy to use
• Beetle Beats Finding a SOUND Market for ADT has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Beetle Beats Finding a SOUND Market for ADT also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings