Marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

Posted by Zander Henry on Aug-22-2018

1. The vision of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

The vision of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is to be the leading quality service and product provider for customers. Being the best and the leading player means that Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy is grounded in its mission. The mission for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent. The knowledge of brand equity will help in shaping Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy effectively – thereby facilitating the growth of business for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent.

3.1. Brand awareness

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has modified marketing and strategic directives and plans

3.2. Brand association

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is directly associated with the brand name and product category
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a broad product portfolio
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is associated with promising and delivering quality and innovative products
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is also associated with excellent customer service

3.3. Brand loyalty

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a global customer base
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a substantial brand value
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also enjoys the high financial worth
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on building a reliable and robust employee base

3.5. Brand element

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

The situational analysis will help in developing the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent.

4.1. SWOT

4.1.1. Strengths

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent operates I markets with political stability
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has funding support from the government for small businesses

4.2.2. Economic

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent
• Low inflation strengthens the financial position of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

4.2.3. Social

• Higher education and awareness increases sales of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent predict
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has an active CSR program
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent ensures environmental safety in all its operations

4.2.5. Legal

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is aware of local and global laws of business and human resource management
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent: The Marketing Strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent brand and products by 30%
• Increase sales for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent Positioning of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

The marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on quality control

7.2. Mass marketing

• The marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

The marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent stands out from the clutter and competition. Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has utilized:

8.1. Cost-effectiveness

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on reaching consumers effectively rather than grandeur
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has in-house copywriters for marketing campaigns which also helps in controlling costs
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has stayed updated with latest developments in marketing research and marketing knowledge
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent makes use of new and innovative tactics to reach its target consumers
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy is strongly grounded in consumer and market research
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also incorporates consumer feedback in its marketing strategy
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent
• In addition to fulfilling functional needs, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also tries to fulfil the emotional and psychological needs of the consumer
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent makes use of intensive distribution strategy because it is mass marketing
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also makes use of modern retailing channels
• Also, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent does not have a subsidiary
• In these offshore locations, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent largely works through the export model
• This makes use of several intermediaries in between, before the product by Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent reaches the target consumers
• Intermediaries for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent makes use of selective distribution channel
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

The industry in which Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent operates is very responsive to market and consumer trends. Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

The marketing mix for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent as per the marketing strategy is the following:

11.1. Product

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a broad product portfolio
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent provides mass marketed products for all segments across the market undifferentiated
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent prices its products so that its target consumers can afford it easily
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent uses relative pricing strategy for its products
• The price of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a high budget allocated towards marketing activities
• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent marketing strategy to cap costs and expenses
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent hires without discrimination
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

11.7. Physical evidence

• The physical evidence for Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent brand

13. Monitoring and evaluation of the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent

13.1. Changes in sales

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent
• Sometimes, Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent can also be seen through the revenue and profit growth
• Return on investment allows Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Benchmark Capital Europe Bringing Silicon Valley Venture Capital to the Continent