Marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

Posted by Zander Henry on Aug-22-2018

1. The vision of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

The vision of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is to be the leading quality service and product provider for customers. Being the best and the leading player means that Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy is grounded in its mission. The mission for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options. The knowledge of brand equity will help in shaping Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy effectively – thereby facilitating the growth of business for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options.

3.1. Brand awareness

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has modified marketing and strategic directives and plans

3.2. Brand association

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is directly associated with the brand name and product category
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a broad product portfolio
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is associated with promising and delivering quality and innovative products
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is also associated with excellent customer service

3.3. Brand loyalty

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a global customer base
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a substantial brand value
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also enjoys the high financial worth
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on building a reliable and robust employee base

3.5. Brand element

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

The situational analysis will help in developing the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options.

4.1. SWOT

4.1.1. Strengths

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options operates I markets with political stability
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has funding support from the government for small businesses

4.2.2. Economic

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options
• Low inflation strengthens the financial position of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

4.2.3. Social

• Higher education and awareness increases sales of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options predict
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has an active CSR program
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options ensures environmental safety in all its operations

4.2.5. Legal

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is aware of local and global laws of business and human resource management
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options: The Marketing Strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options brand and products by 30%
• Increase sales for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options Positioning of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

The marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on quality control

7.2. Mass marketing

• The marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

The marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options stands out from the clutter and competition. Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has utilized:

8.1. Cost-effectiveness

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on reaching consumers effectively rather than grandeur
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has in-house copywriters for marketing campaigns which also helps in controlling costs
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has stayed updated with latest developments in marketing research and marketing knowledge
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options makes use of new and innovative tactics to reach its target consumers
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy is strongly grounded in consumer and market research
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also incorporates consumer feedback in its marketing strategy
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Benefit corporations at a crossroads As lawyers weigh in companies weigh their options
• In addition to fulfilling functional needs, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also tries to fulfil the emotional and psychological needs of the consumer
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options makes use of intensive distribution strategy because it is mass marketing
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also makes use of modern retailing channels
• Also, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Benefit corporations at a crossroads As lawyers weigh in companies weigh their options to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Benefit corporations at a crossroads As lawyers weigh in companies weigh their options does not have a subsidiary
• In these offshore locations, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options largely works through the export model
• This makes use of several intermediaries in between, before the product by Benefit corporations at a crossroads As lawyers weigh in companies weigh their options reaches the target consumers
• Intermediaries for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options makes use of selective distribution channel
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

The industry in which Benefit corporations at a crossroads As lawyers weigh in companies weigh their options operates is very responsive to market and consumer trends. Benefit corporations at a crossroads As lawyers weigh in companies weigh their options, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

The marketing mix for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options as per the marketing strategy is the following:

11.1. Product

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a broad product portfolio
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options provides mass marketed products for all segments across the market undifferentiated
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options prices its products so that its target consumers can afford it easily
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options uses relative pricing strategy for its products
• The price of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a high budget allocated towards marketing activities
• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Benefit corporations at a crossroads As lawyers weigh in companies weigh their options marketing strategy to cap costs and expenses
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options hires without discrimination
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Benefit corporations at a crossroads As lawyers weigh in companies weigh their options - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Benefit corporations at a crossroads As lawyers weigh in companies weigh their options are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

11.7. Physical evidence

• The physical evidence for Benefit corporations at a crossroads As lawyers weigh in companies weigh their options includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Benefit corporations at a crossroads As lawyers weigh in companies weigh their options is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Benefit corporations at a crossroads As lawyers weigh in companies weigh their options for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Benefit corporations at a crossroads As lawyers weigh in companies weigh their options interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Benefit corporations at a crossroads As lawyers weigh in companies weigh their options brand

13. Monitoring and evaluation of the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options

13.1. Changes in sales

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options
• Sometimes, Benefit corporations at a crossroads As lawyers weigh in companies weigh their options experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Benefit corporations at a crossroads As lawyers weigh in companies weigh their options frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Benefit corporations at a crossroads As lawyers weigh in companies weigh their options to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options can also be seen through the revenue and profit growth
• Return on investment allows Benefit corporations at a crossroads As lawyers weigh in companies weigh their options to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Benefit corporations at a crossroads As lawyers weigh in companies weigh their options are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Benefit corporations at a crossroads As lawyers weigh in companies weigh their options