Marketing Mix Of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel

BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is presented below:

2.1. Product

Product is one of the most important components of the BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel Marketing mix. The distinctive characteristics of the product by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel are:

2.1.1. Quality

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has a broad portfolio of products
• The broad portfolio helps BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel
• The broader product portfolio also adds more value for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel

2.1.4. Benefits of product consumption

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is its delivery of emotional benefits to the consumer
• Products manufactured and sold by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel promise consumers an ego boost, confidence, and security
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel are available in different sizes
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has also increased the trial rate
• Different SKUs have also helped BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel improve its product accessibility

2.2. Price

BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel products amongst consumers
• With premium prices, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel products
• Using elements of premium prices in other product ranges has also allowed BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also successfully adds more value to its products from the point of view of customers
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also gains higher sales with psychological pricing
• Consumer purchase a higher amount of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel products because of its use of psychological pricing
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to cover shipping and customs expenses
• Geographical pricing also allows BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is also known to use bundle pricing strategy popularly
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel experiences higher return on the cost of gaining a new customer
• With bundle pricing, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel.

2.3. Placement

BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel in all markets
• Company-operated stores give BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel higher control over operations as well as store layout and design
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel in unstable markets
• Licensed stores have also given BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel by aligning it with local cultural values
• Licensed stores also help BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has developed a successfully operational website for online order placement and order tracking
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also places its products in supermarkets and hypermarkets across the country
• A large number of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel

2.3.5. Partner agents

• In offshore locations, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also places high importance on the promotional tactics and strategies used. The promotional strategies allow the BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to interact with the consumers and influence them directly. BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has corporate profiles on all social media websites and portals
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to understand the customers, their needs and demands
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel uses this feedback and incorporates it in its broader marketing and organizational strategy
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel on high valued purchases
• Frequent usage and purchase of products by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also has rewards against the loyalty card

2.4.3. Community Influencers

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel makes use of community influencers as its on-ground promotional efforts
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel identifies strong and confident individuals to be brand ambassadors in their communities
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also makes use of out of house hoardings
• Hoardings increase visibility for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel and also work towards building stronger brand recall
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel have progressed to include a slice of life elements and characteristics
• TV advertisements by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also highlight the functional benefits of the product

2.5. People

The marketing mix of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also places an essential focus on people development and people building. This is because BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel realizes the importance of employees in building strong customer relationships. BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel develops its employee and people by focusing on the following aspects:

2.5.1. Training

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel works on strengthening the organizational commitment in its employees
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel builds employee loyalty so that people can reflect their optimal best at work
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also understands that satisfied employees will lead to happy and satisfied customers
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel employees are the face of the organization
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel remains one of the leading players in the industry also because of its focus on succession planning
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel
• Strategic succession planning has allowed BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel are clearly defined and communicated to the employees
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel

2.6.2. People Management

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has also defined clear processes for people management through streamlining its human resource management department
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel include:

2.7.1. Store atmosphere

• The store design and management for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel at ease
• The store design is also important for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has unique packaging, which is different from other players in the industry
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel

2.7.3. Website design

• The website design is simple and easy to use
• BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of BlueOrchard Finance Connecting Microfinance to Capital Markets Sequel also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings