Marketing Mix Of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market

Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is presented below:

2.1. Product

Product is one of the most important components of the Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market Marketing mix. The distinctive characteristics of the product by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market are:

2.1.1. Quality

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has a broad portfolio of products
• The broad portfolio helps Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market
• The broader product portfolio also adds more value for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market

2.1.4. Benefits of product consumption

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market promise consumers an ego boost, confidence, and security
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market are available in different sizes
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has also increased the trial rate
• Different SKUs have also helped Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market improve its product accessibility

2.2. Price

Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market products amongst consumers
• With premium prices, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market products
• Using elements of premium prices in other product ranges has also allowed Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also successfully adds more value to its products from the point of view of customers
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market products because of its use of psychological pricing
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to cover shipping and customs expenses
• Geographical pricing also allows Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is also known to use bundle pricing strategy popularly
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market experiences higher return on the cost of gaining a new customer
• With bundle pricing, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market.

2.3. Placement

Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market in all markets
• Company-operated stores give Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market higher control over operations as well as store layout and design
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market in unstable markets
• Licensed stores have also given Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market by aligning it with local cultural values
• Licensed stores also help Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has developed a successfully operational website for online order placement and order tracking
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also places its products in supermarkets and hypermarkets across the country
• A large number of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market

2.3.5. Partner agents

• In offshore locations, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to interact with the consumers and influence them directly. Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has corporate profiles on all social media websites and portals
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to understand the customers, their needs and demands
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market uses this feedback and incorporates it in its broader marketing and organizational strategy
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market on high valued purchases
• Frequent usage and purchase of products by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also has rewards against the loyalty card

2.4.3. Community Influencers

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market makes use of community influencers as its on-ground promotional efforts
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market identifies strong and confident individuals to be brand ambassadors in their communities
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also makes use of out of house hoardings
• Hoardings increase visibility for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market and also work towards building stronger brand recall
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market have progressed to include a slice of life elements and characteristics
• TV advertisements by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also highlight the functional benefits of the product

2.5. People

The marketing mix of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also places an essential focus on people development and people building. This is because Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market realizes the importance of employees in building strong customer relationships. Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market works on strengthening the organizational commitment in its employees
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market builds employee loyalty so that people can reflect their optimal best at work
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also understands that satisfied employees will lead to happy and satisfied customers
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market employees are the face of the organization
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market remains one of the leading players in the industry also because of its focus on succession planning
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market
• Strategic succession planning has allowed Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market are clearly defined and communicated to the employees
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market

2.6.2. People Management

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has also defined clear processes for people management through streamlining its human resource management department
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market include:

2.7.1. Store atmosphere

• The store design and management for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market at ease
• The store design is also important for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has unique packaging, which is different from other players in the industry
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market

2.7.3. Website design

• The website design is simple and easy to use
• Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Brand Satisfaction and Repurchase Intent in the Cell Phone Product Market also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings