Marketing Mix Of Bringing Silicon Valley to China Linktone

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Bringing Silicon Valley to China Linktone

Bringing Silicon Valley to China Linktone makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Bringing Silicon Valley to China Linktone is presented below:

2.1. Product

Product is one of the most important components of the Bringing Silicon Valley to China Linktone Marketing mix. The distinctive characteristics of the product by Bringing Silicon Valley to China Linktone are:

2.1.1. Quality

• Bringing Silicon Valley to China Linktone maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Bringing Silicon Valley to China Linktone procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Bringing Silicon Valley to China Linktone with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Bringing Silicon Valley to China Linktone are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Bringing Silicon Valley to China Linktone has a broad portfolio of products
• The broad portfolio helps Bringing Silicon Valley to China Linktone in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Bringing Silicon Valley to China Linktone
• The broader product portfolio also adds more value for Bringing Silicon Valley to China Linktone

2.1.4. Benefits of product consumption

• Bringing Silicon Valley to China Linktone offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Bringing Silicon Valley to China Linktone is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Bringing Silicon Valley to China Linktone promise consumers an ego boost, confidence, and security
• Bringing Silicon Valley to China Linktone also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Bringing Silicon Valley to China Linktone are available in different sizes
• Bringing Silicon Valley to China Linktone has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Bringing Silicon Valley to China Linktone has also increased the trial rate
• Different SKUs have also helped Bringing Silicon Valley to China Linktone improve its product accessibility

2.2. Price

Bringing Silicon Valley to China Linktone marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Bringing Silicon Valley to China Linktone uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Bringing Silicon Valley to China Linktone encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Bringing Silicon Valley to China Linktone products amongst consumers
• With premium prices, Bringing Silicon Valley to China Linktone has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Bringing Silicon Valley to China Linktone products
• Using elements of premium prices in other product ranges has also allowed Bringing Silicon Valley to China Linktone to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Bringing Silicon Valley to China Linktone has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Bringing Silicon Valley to China Linktone also successfully adds more value to its products from the point of view of customers
• Bringing Silicon Valley to China Linktone also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Bringing Silicon Valley to China Linktone products because of its use of psychological pricing
• Bringing Silicon Valley to China Linktone is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Bringing Silicon Valley to China Linktone is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Bringing Silicon Valley to China Linktone to cover shipping and customs expenses
• Geographical pricing also allows Bringing Silicon Valley to China Linktone to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Bringing Silicon Valley to China Linktone is also known to use bundle pricing strategy popularly
• Bringing Silicon Valley to China Linktone also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Bringing Silicon Valley to China Linktone experiences higher return on the cost of gaining a new customer
• With bundle pricing, Bringing Silicon Valley to China Linktone is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Bringing Silicon Valley to China Linktone.

2.3. Placement

Bringing Silicon Valley to China Linktone places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Bringing Silicon Valley to China Linktone in all markets
• Company-operated stores give Bringing Silicon Valley to China Linktone higher control over operations as well as store layout and design
• Bringing Silicon Valley to China Linktone also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Bringing Silicon Valley to China Linktone in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Bringing Silicon Valley to China Linktone licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Bringing Silicon Valley to China Linktone in unstable markets
• Licensed stores have also given Bringing Silicon Valley to China Linktone high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Bringing Silicon Valley to China Linktone has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Bringing Silicon Valley to China Linktone by aligning it with local cultural values
• Licensed stores also help Bringing Silicon Valley to China Linktone in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Bringing Silicon Valley to China Linktone has developed a successfully operational website for online order placement and order tracking
• Bringing Silicon Valley to China Linktone also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Bringing Silicon Valley to China Linktone and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Bringing Silicon Valley to China Linktone also places its products in supermarkets and hypermarkets across the country
• A large number of Bringing Silicon Valley to China Linktone target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Bringing Silicon Valley to China Linktone

2.3.5. Partner agents

• In offshore locations, Bringing Silicon Valley to China Linktone also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Bringing Silicon Valley to China Linktone contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Bringing Silicon Valley to China Linktone also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Bringing Silicon Valley to China Linktone to interact with the consumers and influence them directly. Bringing Silicon Valley to China Linktone uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Bringing Silicon Valley to China Linktone has corporate profiles on all social media websites and portals
• Bringing Silicon Valley to China Linktone uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Bringing Silicon Valley to China Linktone to understand the customers, their needs and demands
• Bringing Silicon Valley to China Linktone uses this feedback and incorporates it in its broader marketing and organizational strategy
• Bringing Silicon Valley to China Linktone also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Bringing Silicon Valley to China Linktone has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Bringing Silicon Valley to China Linktone and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Bringing Silicon Valley to China Linktone on high valued purchases
• Frequent usage and purchase of products by Bringing Silicon Valley to China Linktone also has rewards against the loyalty card

2.4.3. Community Influencers

• Bringing Silicon Valley to China Linktone makes use of community influencers as its on-ground promotional efforts
• Bringing Silicon Valley to China Linktone identifies strong and confident individuals to be brand ambassadors in their communities
• Bringing Silicon Valley to China Linktone provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Bringing Silicon Valley to China Linktone also makes use of out of house hoardings
• Hoardings increase visibility for Bringing Silicon Valley to China Linktone and also work towards building stronger brand recall
• Bringing Silicon Valley to China Linktone also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Bringing Silicon Valley to China Linktone have progressed to include a slice of life elements and characteristics
• TV advertisements by Bringing Silicon Valley to China Linktone also highlight the functional benefits of the product

2.5. People

The marketing mix of Bringing Silicon Valley to China Linktone also places an essential focus on people development and people building. This is because Bringing Silicon Valley to China Linktone realizes the importance of employees in building strong customer relationships. Bringing Silicon Valley to China Linktone develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Bringing Silicon Valley to China Linktone makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Bringing Silicon Valley to China Linktone are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Bringing Silicon Valley to China Linktone also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Bringing Silicon Valley to China Linktone take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Bringing Silicon Valley to China Linktone, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Bringing Silicon Valley to China Linktone works on strengthening the organizational commitment in its employees
• Bringing Silicon Valley to China Linktone builds employee loyalty so that people can reflect their optimal best at work
• Bringing Silicon Valley to China Linktone also understands that satisfied employees will lead to happy and satisfied customers
• Bringing Silicon Valley to China Linktone regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Bringing Silicon Valley to China Linktone also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Bringing Silicon Valley to China Linktone employees are the face of the organization
• Bringing Silicon Valley to China Linktone are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Bringing Silicon Valley to China Linktone distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Bringing Silicon Valley to China Linktone remains one of the leading players in the industry also because of its focus on succession planning
• Bringing Silicon Valley to China Linktone conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Bringing Silicon Valley to China Linktone
• Strategic succession planning has allowed Bringing Silicon Valley to China Linktone to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Bringing Silicon Valley to China Linktone has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Bringing Silicon Valley to China Linktone are clearly defined and communicated to the employees
• Bringing Silicon Valley to China Linktone makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Bringing Silicon Valley to China Linktone

2.6.2. People Management

• Bringing Silicon Valley to China Linktone has also defined clear processes for people management through streamlining its human resource management department
• Bringing Silicon Valley to China Linktone has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Bringing Silicon Valley to China Linktone to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Bringing Silicon Valley to China Linktone also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Bringing Silicon Valley to China Linktone manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Bringing Silicon Valley to China Linktone for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Bringing Silicon Valley to China Linktone as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Bringing Silicon Valley to China Linktone include:

2.7.1. Store atmosphere

• The store design and management for Bringing Silicon Valley to China Linktone is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Bringing Silicon Valley to China Linktone at ease
• The store design is also important for Bringing Silicon Valley to China Linktone because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Bringing Silicon Valley to China Linktone to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Bringing Silicon Valley to China Linktone has unique packaging, which is different from other players in the industry
• Bringing Silicon Valley to China Linktone also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Bringing Silicon Valley to China Linktone
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Bringing Silicon Valley to China Linktone

2.7.3. Website design

• The website design is simple and easy to use
• Bringing Silicon Valley to China Linktone has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Bringing Silicon Valley to China Linktone also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings