Marketing Mix Of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B

CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is presented below:

2.1. Product

Product is one of the most important components of the CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B Marketing mix. The distinctive characteristics of the product by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B are:

2.1.1. Quality

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has a broad portfolio of products
• The broad portfolio helps CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B
• The broader product portfolio also adds more value for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B

2.1.4. Benefits of product consumption

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B promise consumers an ego boost, confidence, and security
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B are available in different sizes
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has also increased the trial rate
• Different SKUs have also helped CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B improve its product accessibility

2.2. Price

CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B products amongst consumers
• With premium prices, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B products
• Using elements of premium prices in other product ranges has also allowed CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also successfully adds more value to its products from the point of view of customers
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B products because of its use of psychological pricing
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to cover shipping and customs expenses
• Geographical pricing also allows CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is also known to use bundle pricing strategy popularly
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B experiences higher return on the cost of gaining a new customer
• With bundle pricing, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B.

2.3. Placement

CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B in all markets
• Company-operated stores give CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B higher control over operations as well as store layout and design
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B in unstable markets
• Licensed stores have also given CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B by aligning it with local cultural values
• Licensed stores also help CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has developed a successfully operational website for online order placement and order tracking
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also places its products in supermarkets and hypermarkets across the country
• A large number of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B

2.3.5. Partner agents

• In offshore locations, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to interact with the consumers and influence them directly. CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has corporate profiles on all social media websites and portals
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to understand the customers, their needs and demands
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B uses this feedback and incorporates it in its broader marketing and organizational strategy
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B on high valued purchases
• Frequent usage and purchase of products by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also has rewards against the loyalty card

2.4.3. Community Influencers

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B makes use of community influencers as its on-ground promotional efforts
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B identifies strong and confident individuals to be brand ambassadors in their communities
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also makes use of out of house hoardings
• Hoardings increase visibility for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B and also work towards building stronger brand recall
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B have progressed to include a slice of life elements and characteristics
• TV advertisements by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also highlight the functional benefits of the product

2.5. People

The marketing mix of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also places an essential focus on people development and people building. This is because CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B realizes the importance of employees in building strong customer relationships. CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B works on strengthening the organizational commitment in its employees
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B builds employee loyalty so that people can reflect their optimal best at work
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also understands that satisfied employees will lead to happy and satisfied customers
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B employees are the face of the organization
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B remains one of the leading players in the industry also because of its focus on succession planning
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B
• Strategic succession planning has allowed CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B are clearly defined and communicated to the employees
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B

2.6.2. People Management

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has also defined clear processes for people management through streamlining its human resource management department
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B include:

2.7.1. Store atmosphere

• The store design and management for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B at ease
• The store design is also important for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has unique packaging, which is different from other players in the industry
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B

2.7.3. Website design

• The website design is simple and easy to use
• CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of CALSTRS AND RELATIONAL CHALLENGE OCCIDENTAL S GOVERNANCE B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings