Marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

Posted by Zander Henry on Aug-22-2018

1. The vision of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

The vision of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is to be the leading quality service and product provider for customers. Being the best and the leading player means that COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy is grounded in its mission. The mission for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is to be the favorite brand of the customers. This mission is essential for the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES. The knowledge of brand equity will help in shaping COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy effectively – thereby facilitating the growth of business for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES.

3.1. Brand awareness

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has modified marketing and strategic directives and plans

3.2. Brand association

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is directly associated with the brand name and product category
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a broad product portfolio
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is associated with promising and delivering quality and innovative products
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is also associated with excellent customer service

3.3. Brand loyalty

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a global customer base
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a substantial brand value
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also enjoys the high financial worth
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on building a reliable and robust employee base

3.5. Brand element

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

The situational analysis will help in developing the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES.

4.1. SWOT

4.1.1. Strengths

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES operates I markets with political stability
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has funding support from the government for small businesses

4.2.2. Economic

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES
• Low inflation strengthens the financial position of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

4.2.3. Social

• Higher education and awareness increases sales of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES predict
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has an active CSR program
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES ensures environmental safety in all its operations

4.2.5. Legal

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is aware of local and global laws of business and human resource management
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES: The Marketing Strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES brand and products by 30%
• Increase sales for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES Positioning of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

The marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on quality control

7.2. Mass marketing

• The marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

The marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES stands out from the clutter and competition. COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has utilized:

8.1. Cost-effectiveness

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on reaching consumers effectively rather than grandeur
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has in-house copywriters for marketing campaigns which also helps in controlling costs
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has stayed updated with latest developments in marketing research and marketing knowledge
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES makes use of new and innovative tactics to reach its target consumers
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy is strongly grounded in consumer and market research
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also incorporates consumer feedback in its marketing strategy
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES
• In addition to fulfilling functional needs, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also tries to fulfil the emotional and psychological needs of the consumer
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES makes use of intensive distribution strategy because it is mass marketing
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also makes use of modern retailing channels
• Also, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES does not have a subsidiary
• In these offshore locations, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES largely works through the export model
• This makes use of several intermediaries in between, before the product by COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES reaches the target consumers
• Intermediaries for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES makes use of selective distribution channel
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

The industry in which COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES operates is very responsive to market and consumer trends. COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

The marketing mix for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES as per the marketing strategy is the following:

11.1. Product

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a broad product portfolio
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES provides mass marketed products for all segments across the market undifferentiated
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also makes use of e-commerce to increase penetration and sales

11.3. Price

• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES prices its products so that its target consumers can afford it easily
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES uses relative pricing strategy for its products
• The price of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a high budget allocated towards marketing activities
• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES marketing strategy to cap costs and expenses
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES hires without discrimination
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES ensures that its employees remain motivated through building an inspirational and creative organizational culture
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

11.7. Physical evidence

• The physical evidence for COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES brand

13. Monitoring and evaluation of the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES

13.1. Changes in sales

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES
• Sometimes, COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES can also be seen through the revenue and profit growth
• Return on investment allows COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of COMMENTARY THE STRANGE WORLD OF AUDIT COMMITTEES