Marketing Mix Of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS

CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is presented below:

2.1. Product

Product is one of the most important components of the CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS Marketing mix. The distinctive characteristics of the product by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS are:

2.1.1. Quality

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has a broad portfolio of products
• The broad portfolio helps CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS
• The broader product portfolio also adds more value for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS

2.1.4. Benefits of product consumption

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is its delivery of emotional benefits to the consumer
• Products manufactured and sold by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS promise consumers an ego boost, confidence, and security
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS are available in different sizes
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has also increased the trial rate
• Different SKUs have also helped CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS improve its product accessibility

2.2. Price

CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS products amongst consumers
• With premium prices, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS products
• Using elements of premium prices in other product ranges has also allowed CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also successfully adds more value to its products from the point of view of customers
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also gains higher sales with psychological pricing
• Consumer purchase a higher amount of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS products because of its use of psychological pricing
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to cover shipping and customs expenses
• Geographical pricing also allows CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is also known to use bundle pricing strategy popularly
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS experiences higher return on the cost of gaining a new customer
• With bundle pricing, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS.

2.3. Placement

CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS in all markets
• Company-operated stores give CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS higher control over operations as well as store layout and design
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS in unstable markets
• Licensed stores have also given CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS by aligning it with local cultural values
• Licensed stores also help CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has developed a successfully operational website for online order placement and order tracking
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also places its products in supermarkets and hypermarkets across the country
• A large number of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS

2.3.5. Partner agents

• In offshore locations, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also places high importance on the promotional tactics and strategies used. The promotional strategies allow the CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to interact with the consumers and influence them directly. CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has corporate profiles on all social media websites and portals
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to understand the customers, their needs and demands
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS uses this feedback and incorporates it in its broader marketing and organizational strategy
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS on high valued purchases
• Frequent usage and purchase of products by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also has rewards against the loyalty card

2.4.3. Community Influencers

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS makes use of community influencers as its on-ground promotional efforts
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS identifies strong and confident individuals to be brand ambassadors in their communities
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also makes use of out of house hoardings
• Hoardings increase visibility for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS and also work towards building stronger brand recall
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS have progressed to include a slice of life elements and characteristics
• TV advertisements by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also highlight the functional benefits of the product

2.5. People

The marketing mix of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also places an essential focus on people development and people building. This is because CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS realizes the importance of employees in building strong customer relationships. CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS develops its employee and people by focusing on the following aspects:

2.5.1. Training

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS works on strengthening the organizational commitment in its employees
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS builds employee loyalty so that people can reflect their optimal best at work
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also understands that satisfied employees will lead to happy and satisfied customers
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS employees are the face of the organization
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS remains one of the leading players in the industry also because of its focus on succession planning
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS
• Strategic succession planning has allowed CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS are clearly defined and communicated to the employees
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS

2.6.2. People Management

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has also defined clear processes for people management through streamlining its human resource management department
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS include:

2.7.1. Store atmosphere

• The store design and management for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS at ease
• The store design is also important for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has unique packaging, which is different from other players in the industry
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS

2.7.3. Website design

• The website design is simple and easy to use
• CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of CONTROL TOMORROW S COSTS THROUGH TODAY S DESIGNS also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings