Marketing Mix Of Cabalonga SA Seeking Sustainability and Self-sufficiency

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Cabalonga SA Seeking Sustainability and Self-sufficiency

Cabalonga SA Seeking Sustainability and Self-sufficiency makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Cabalonga SA Seeking Sustainability and Self-sufficiency is presented below:

2.1. Product

Product is one of the most important components of the Cabalonga SA Seeking Sustainability and Self-sufficiency Marketing mix. The distinctive characteristics of the product by Cabalonga SA Seeking Sustainability and Self-sufficiency are:

2.1.1. Quality

  • Cabalonga SA Seeking Sustainability and Self-sufficiency maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • Cabalonga SA Seeking Sustainability and Self-sufficiency procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides Cabalonga SA Seeking Sustainability and Self-sufficiency with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by Cabalonga SA Seeking Sustainability and Self-sufficiency are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • Cabalonga SA Seeking Sustainability and Self-sufficiency has a broad portfolio of products
  • The broad portfolio helps Cabalonga SA Seeking Sustainability and Self-sufficiency in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to Cabalonga SA Seeking Sustainability and Self-sufficiency
  • The broader product portfolio also adds more value for Cabalonga SA Seeking Sustainability and Self-sufficiency

2.1.4. Benefits of product consumption

  • Cabalonga SA Seeking Sustainability and Self-sufficiency offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of Cabalonga SA Seeking Sustainability and Self-sufficiency is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by Cabalonga SA Seeking Sustainability and Self-sufficiency promise consumers an ego boost, confidence, and security
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by Cabalonga SA Seeking Sustainability and Self-sufficiency are available in different sizes
  • Cabalonga SA Seeking Sustainability and Self-sufficiency has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, Cabalonga SA Seeking Sustainability and Self-sufficiency has also increased the trial rate
  • Different SKUs have also helped Cabalonga SA Seeking Sustainability and Self-sufficiency improve its product accessibility

2.2. Price

Cabalonga SA Seeking Sustainability and Self-sufficiency marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Cabalonga SA Seeking Sustainability and Self-sufficiency uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, Cabalonga SA Seeking Sustainability and Self-sufficiency encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of Cabalonga SA Seeking Sustainability and Self-sufficiency products amongst consumers
  • With premium prices, Cabalonga SA Seeking Sustainability and Self-sufficiency has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in Cabalonga SA Seeking Sustainability and Self-sufficiency products
  • Using elements of premium prices in other product ranges has also allowed Cabalonga SA Seeking Sustainability and Self-sufficiency to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since Cabalonga SA Seeking Sustainability and Self-sufficiency has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, Cabalonga SA Seeking Sustainability and Self-sufficiency also successfully adds more value to its products from the point of view of customers
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of Cabalonga SA Seeking Sustainability and Self-sufficiency products because of its use of psychological pricing
  • Cabalonga SA Seeking Sustainability and Self-sufficiency is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • Cabalonga SA Seeking Sustainability and Self-sufficiency is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows Cabalonga SA Seeking Sustainability and Self-sufficiency to cover shipping and customs expenses
  • Geographical pricing also allows Cabalonga SA Seeking Sustainability and Self-sufficiency to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, Cabalonga SA Seeking Sustainability and Self-sufficiency is also known to use bundle pricing strategy popularly
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • Cabalonga SA Seeking Sustainability and Self-sufficiency experiences higher return on the cost of gaining a new customer
  • With bundle pricing, Cabalonga SA Seeking Sustainability and Self-sufficiency is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of Cabalonga SA Seeking Sustainability and Self-sufficiency.

2.3. Placement

Cabalonga SA Seeking Sustainability and Self-sufficiency places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of Cabalonga SA Seeking Sustainability and Self-sufficiency in all markets
  • Company-operated stores give Cabalonga SA Seeking Sustainability and Self-sufficiency higher control over operations as well as store layout and design
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to Cabalonga SA Seeking Sustainability and Self-sufficiency in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • Cabalonga SA Seeking Sustainability and Self-sufficiency licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for Cabalonga SA Seeking Sustainability and Self-sufficiency in unstable markets
  • Licensed stores have also given Cabalonga SA Seeking Sustainability and Self-sufficiency high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, Cabalonga SA Seeking Sustainability and Self-sufficiency has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by Cabalonga SA Seeking Sustainability and Self-sufficiency by aligning it with local cultural values
  • Licensed stores also help Cabalonga SA Seeking Sustainability and Self-sufficiency in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • Cabalonga SA Seeking Sustainability and Self-sufficiency has developed a successfully operational website for online order placement and order tracking
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for Cabalonga SA Seeking Sustainability and Self-sufficiency and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • Cabalonga SA Seeking Sustainability and Self-sufficiency also places its products in supermarkets and hypermarkets across the country
  • A large number of Cabalonga SA Seeking Sustainability and Self-sufficiency target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for Cabalonga SA Seeking Sustainability and Self-sufficiency

2.3.5. Partner agents

  • In offshore locations, Cabalonga SA Seeking Sustainability and Self-sufficiency also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • Cabalonga SA Seeking Sustainability and Self-sufficiency contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Cabalonga SA Seeking Sustainability and Self-sufficiency also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Cabalonga SA Seeking Sustainability and Self-sufficiency to interact with the consumers and influence them directly. Cabalonga SA Seeking Sustainability and Self-sufficiency uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • Cabalonga SA Seeking Sustainability and Self-sufficiency has corporate profiles on all social media websites and portals
  • Cabalonga SA Seeking Sustainability and Self-sufficiency uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows Cabalonga SA Seeking Sustainability and Self-sufficiency to understand the customers, their needs and demands
  • Cabalonga SA Seeking Sustainability and Self-sufficiency uses this feedback and incorporates it in its broader marketing and organizational strategy
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • Cabalonga SA Seeking Sustainability and Self-sufficiency has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by Cabalonga SA Seeking Sustainability and Self-sufficiency and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by Cabalonga SA Seeking Sustainability and Self-sufficiency on high valued purchases
  • Frequent usage and purchase of products by Cabalonga SA Seeking Sustainability and Self-sufficiency also has rewards against the loyalty card

2.4.3. Community Influencers

  • Cabalonga SA Seeking Sustainability and Self-sufficiency makes use of community influencers as its on-ground promotional efforts
  • Cabalonga SA Seeking Sustainability and Self-sufficiency identifies strong and confident individuals to be brand ambassadors in their communities
  • Cabalonga SA Seeking Sustainability and Self-sufficiency provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, Cabalonga SA Seeking Sustainability and Self-sufficiency also makes use of out of house hoardings
  • Hoardings increase visibility for Cabalonga SA Seeking Sustainability and Self-sufficiency and also work towards building stronger brand recall
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by Cabalonga SA Seeking Sustainability and Self-sufficiency have progressed to include a slice of life elements and characteristics
  • TV advertisements by Cabalonga SA Seeking Sustainability and Self-sufficiency also highlight the functional benefits of the product

2.5. People

The marketing mix of Cabalonga SA Seeking Sustainability and Self-sufficiency also places an essential focus on people development and people building. This is because Cabalonga SA Seeking Sustainability and Self-sufficiency realizes the importance of employees in building strong customer relationships. Cabalonga SA Seeking Sustainability and Self-sufficiency develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • Cabalonga SA Seeking Sustainability and Self-sufficiency makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at Cabalonga SA Seeking Sustainability and Self-sufficiency are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at Cabalonga SA Seeking Sustainability and Self-sufficiency also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by Cabalonga SA Seeking Sustainability and Self-sufficiency take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • Cabalonga SA Seeking Sustainability and Self-sufficiency, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • Cabalonga SA Seeking Sustainability and Self-sufficiency works on strengthening the organizational commitment in its employees
  • Cabalonga SA Seeking Sustainability and Self-sufficiency builds employee loyalty so that people can reflect their optimal best at work
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also understands that satisfied employees will lead to happy and satisfied customers
  • Cabalonga SA Seeking Sustainability and Self-sufficiency regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • Cabalonga SA Seeking Sustainability and Self-sufficiency employees are the face of the organization
  • Cabalonga SA Seeking Sustainability and Self-sufficiency are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that Cabalonga SA Seeking Sustainability and Self-sufficiency distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • Cabalonga SA Seeking Sustainability and Self-sufficiency remains one of the leading players in the industry also because of its focus on succession planning
  • Cabalonga SA Seeking Sustainability and Self-sufficiency conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Cabalonga SA Seeking Sustainability and Self-sufficiency
  • Strategic succession planning has allowed Cabalonga SA Seeking Sustainability and Self-sufficiency to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Cabalonga SA Seeking Sustainability and Self-sufficiency has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at Cabalonga SA Seeking Sustainability and Self-sufficiency are clearly defined and communicated to the employees
  • Cabalonga SA Seeking Sustainability and Self-sufficiency makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at Cabalonga SA Seeking Sustainability and Self-sufficiency

2.6.2. People Management

  • Cabalonga SA Seeking Sustainability and Self-sufficiency has also defined clear processes for people management through streamlining its human resource management department
  • Cabalonga SA Seeking Sustainability and Self-sufficiency has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed Cabalonga SA Seeking Sustainability and Self-sufficiency to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • Cabalonga SA Seeking Sustainability and Self-sufficiency also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • Cabalonga SA Seeking Sustainability and Self-sufficiency manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for Cabalonga SA Seeking Sustainability and Self-sufficiency for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Cabalonga SA Seeking Sustainability and Self-sufficiency as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Cabalonga SA Seeking Sustainability and Self-sufficiency include:

2.7.1. Store atmosphere

  • The store design and management for Cabalonga SA Seeking Sustainability and Self-sufficiency is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Cabalonga SA Seeking Sustainability and Self-sufficiency at ease
  • The store design is also important for Cabalonga SA Seeking Sustainability and Self-sufficiency because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for Cabalonga SA Seeking Sustainability and Self-sufficiency to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • Cabalonga SA Seeking Sustainability and Self-sufficiency has unique packaging, which is different from other players in the industry
  • Cabalonga SA Seeking Sustainability and Self-sufficiency also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Cabalonga SA Seeking Sustainability and Self-sufficiency
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Cabalonga SA Seeking Sustainability and Self-sufficiency

2.7.3. Website design

  • The website design is simple and easy to use
  • Cabalonga SA Seeking Sustainability and Self-sufficiency has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of Cabalonga SA Seeking Sustainability and Self-sufficiency also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

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