Marketing Mix Of Capitalising on a World-Class Securities Trading System HKEx s AMS 3

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Capitalising on a World-Class Securities Trading System HKEx s AMS 3

Capitalising on a World-Class Securities Trading System HKEx s AMS 3 makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is presented below:

2.1. Product

Product is one of the most important components of the Capitalising on a World-Class Securities Trading System HKEx s AMS 3 Marketing mix. The distinctive characteristics of the product by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 are:

2.1.1. Quality

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Capitalising on a World-Class Securities Trading System HKEx s AMS 3 with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has a broad portfolio of products
• The broad portfolio helps Capitalising on a World-Class Securities Trading System HKEx s AMS 3 in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Capitalising on a World-Class Securities Trading System HKEx s AMS 3
• The broader product portfolio also adds more value for Capitalising on a World-Class Securities Trading System HKEx s AMS 3

2.1.4. Benefits of product consumption

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 promise consumers an ego boost, confidence, and security
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 are available in different sizes
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has also increased the trial rate
• Different SKUs have also helped Capitalising on a World-Class Securities Trading System HKEx s AMS 3 improve its product accessibility

2.2. Price

Capitalising on a World-Class Securities Trading System HKEx s AMS 3 marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Capitalising on a World-Class Securities Trading System HKEx s AMS 3 uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 products amongst consumers
• With premium prices, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Capitalising on a World-Class Securities Trading System HKEx s AMS 3 products
• Using elements of premium prices in other product ranges has also allowed Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also successfully adds more value to its products from the point of view of customers
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 products because of its use of psychological pricing
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to cover shipping and customs expenses
• Geographical pricing also allows Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is also known to use bundle pricing strategy popularly
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 experiences higher return on the cost of gaining a new customer
• With bundle pricing, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Capitalising on a World-Class Securities Trading System HKEx s AMS 3.

2.3. Placement

Capitalising on a World-Class Securities Trading System HKEx s AMS 3 places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 in all markets
• Company-operated stores give Capitalising on a World-Class Securities Trading System HKEx s AMS 3 higher control over operations as well as store layout and design
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Capitalising on a World-Class Securities Trading System HKEx s AMS 3 in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 in unstable markets
• Licensed stores have also given Capitalising on a World-Class Securities Trading System HKEx s AMS 3 high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 by aligning it with local cultural values
• Licensed stores also help Capitalising on a World-Class Securities Trading System HKEx s AMS 3 in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has developed a successfully operational website for online order placement and order tracking
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also places its products in supermarkets and hypermarkets across the country
• A large number of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Capitalising on a World-Class Securities Trading System HKEx s AMS 3

2.3.5. Partner agents

• In offshore locations, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to interact with the consumers and influence them directly. Capitalising on a World-Class Securities Trading System HKEx s AMS 3 uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has corporate profiles on all social media websites and portals
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to understand the customers, their needs and demands
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 uses this feedback and incorporates it in its broader marketing and organizational strategy
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 on high valued purchases
• Frequent usage and purchase of products by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also has rewards against the loyalty card

2.4.3. Community Influencers

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 makes use of community influencers as its on-ground promotional efforts
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 identifies strong and confident individuals to be brand ambassadors in their communities
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also makes use of out of house hoardings
• Hoardings increase visibility for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 and also work towards building stronger brand recall
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 have progressed to include a slice of life elements and characteristics
• TV advertisements by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also highlight the functional benefits of the product

2.5. People

The marketing mix of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also places an essential focus on people development and people building. This is because Capitalising on a World-Class Securities Trading System HKEx s AMS 3 realizes the importance of employees in building strong customer relationships. Capitalising on a World-Class Securities Trading System HKEx s AMS 3 develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Capitalising on a World-Class Securities Trading System HKEx s AMS 3 are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 works on strengthening the organizational commitment in its employees
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 builds employee loyalty so that people can reflect their optimal best at work
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also understands that satisfied employees will lead to happy and satisfied customers
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 employees are the face of the organization
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Capitalising on a World-Class Securities Trading System HKEx s AMS 3 distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 remains one of the leading players in the industry also because of its focus on succession planning
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Capitalising on a World-Class Securities Trading System HKEx s AMS 3
• Strategic succession planning has allowed Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Capitalising on a World-Class Securities Trading System HKEx s AMS 3 are clearly defined and communicated to the employees
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Capitalising on a World-Class Securities Trading System HKEx s AMS 3

2.6.2. People Management

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has also defined clear processes for people management through streamlining its human resource management department
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 include:

2.7.1. Store atmosphere

• The store design and management for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Capitalising on a World-Class Securities Trading System HKEx s AMS 3 at ease
• The store design is also important for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Capitalising on a World-Class Securities Trading System HKEx s AMS 3 to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has unique packaging, which is different from other players in the industry
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Capitalising on a World-Class Securities Trading System HKEx s AMS 3
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Capitalising on a World-Class Securities Trading System HKEx s AMS 3

2.7.3. Website design

• The website design is simple and easy to use
• Capitalising on a World-Class Securities Trading System HKEx s AMS 3 has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Capitalising on a World-Class Securities Trading System HKEx s AMS 3 also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings