Marketing Mix Of CardSwap Converting Unwanted Gift Cards into Cash

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for CardSwap Converting Unwanted Gift Cards into Cash

CardSwap Converting Unwanted Gift Cards into Cash makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix CardSwap Converting Unwanted Gift Cards into Cash is presented below:

2.1. Product

Product is one of the most important components of the CardSwap Converting Unwanted Gift Cards into Cash Marketing mix. The distinctive characteristics of the product by CardSwap Converting Unwanted Gift Cards into Cash are:

2.1.1. Quality

• CardSwap Converting Unwanted Gift Cards into Cash maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• CardSwap Converting Unwanted Gift Cards into Cash procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides CardSwap Converting Unwanted Gift Cards into Cash with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by CardSwap Converting Unwanted Gift Cards into Cash are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• CardSwap Converting Unwanted Gift Cards into Cash has a broad portfolio of products
• The broad portfolio helps CardSwap Converting Unwanted Gift Cards into Cash in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to CardSwap Converting Unwanted Gift Cards into Cash
• The broader product portfolio also adds more value for CardSwap Converting Unwanted Gift Cards into Cash

2.1.4. Benefits of product consumption

• CardSwap Converting Unwanted Gift Cards into Cash offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of CardSwap Converting Unwanted Gift Cards into Cash is its delivery of emotional benefits to the consumer
• Products manufactured and sold by CardSwap Converting Unwanted Gift Cards into Cash promise consumers an ego boost, confidence, and security
• CardSwap Converting Unwanted Gift Cards into Cash also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by CardSwap Converting Unwanted Gift Cards into Cash are available in different sizes
• CardSwap Converting Unwanted Gift Cards into Cash has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, CardSwap Converting Unwanted Gift Cards into Cash has also increased the trial rate
• Different SKUs have also helped CardSwap Converting Unwanted Gift Cards into Cash improve its product accessibility

2.2. Price

CardSwap Converting Unwanted Gift Cards into Cash marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix CardSwap Converting Unwanted Gift Cards into Cash uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, CardSwap Converting Unwanted Gift Cards into Cash encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of CardSwap Converting Unwanted Gift Cards into Cash products amongst consumers
• With premium prices, CardSwap Converting Unwanted Gift Cards into Cash has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in CardSwap Converting Unwanted Gift Cards into Cash products
• Using elements of premium prices in other product ranges has also allowed CardSwap Converting Unwanted Gift Cards into Cash to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since CardSwap Converting Unwanted Gift Cards into Cash has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, CardSwap Converting Unwanted Gift Cards into Cash also successfully adds more value to its products from the point of view of customers
• CardSwap Converting Unwanted Gift Cards into Cash also gains higher sales with psychological pricing
• Consumer purchase a higher amount of CardSwap Converting Unwanted Gift Cards into Cash products because of its use of psychological pricing
• CardSwap Converting Unwanted Gift Cards into Cash is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• CardSwap Converting Unwanted Gift Cards into Cash is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows CardSwap Converting Unwanted Gift Cards into Cash to cover shipping and customs expenses
• Geographical pricing also allows CardSwap Converting Unwanted Gift Cards into Cash to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, CardSwap Converting Unwanted Gift Cards into Cash is also known to use bundle pricing strategy popularly
• CardSwap Converting Unwanted Gift Cards into Cash also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• CardSwap Converting Unwanted Gift Cards into Cash experiences higher return on the cost of gaining a new customer
• With bundle pricing, CardSwap Converting Unwanted Gift Cards into Cash is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of CardSwap Converting Unwanted Gift Cards into Cash.

2.3. Placement

CardSwap Converting Unwanted Gift Cards into Cash places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of CardSwap Converting Unwanted Gift Cards into Cash in all markets
• Company-operated stores give CardSwap Converting Unwanted Gift Cards into Cash higher control over operations as well as store layout and design
• CardSwap Converting Unwanted Gift Cards into Cash also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to CardSwap Converting Unwanted Gift Cards into Cash in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• CardSwap Converting Unwanted Gift Cards into Cash licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for CardSwap Converting Unwanted Gift Cards into Cash in unstable markets
• Licensed stores have also given CardSwap Converting Unwanted Gift Cards into Cash high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, CardSwap Converting Unwanted Gift Cards into Cash has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by CardSwap Converting Unwanted Gift Cards into Cash by aligning it with local cultural values
• Licensed stores also help CardSwap Converting Unwanted Gift Cards into Cash in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• CardSwap Converting Unwanted Gift Cards into Cash has developed a successfully operational website for online order placement and order tracking
• CardSwap Converting Unwanted Gift Cards into Cash also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for CardSwap Converting Unwanted Gift Cards into Cash and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• CardSwap Converting Unwanted Gift Cards into Cash also places its products in supermarkets and hypermarkets across the country
• A large number of CardSwap Converting Unwanted Gift Cards into Cash target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for CardSwap Converting Unwanted Gift Cards into Cash

2.3.5. Partner agents

• In offshore locations, CardSwap Converting Unwanted Gift Cards into Cash also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• CardSwap Converting Unwanted Gift Cards into Cash contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for CardSwap Converting Unwanted Gift Cards into Cash also places high importance on the promotional tactics and strategies used. The promotional strategies allow the CardSwap Converting Unwanted Gift Cards into Cash to interact with the consumers and influence them directly. CardSwap Converting Unwanted Gift Cards into Cash uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• CardSwap Converting Unwanted Gift Cards into Cash has corporate profiles on all social media websites and portals
• CardSwap Converting Unwanted Gift Cards into Cash uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows CardSwap Converting Unwanted Gift Cards into Cash to understand the customers, their needs and demands
• CardSwap Converting Unwanted Gift Cards into Cash uses this feedback and incorporates it in its broader marketing and organizational strategy
• CardSwap Converting Unwanted Gift Cards into Cash also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• CardSwap Converting Unwanted Gift Cards into Cash has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by CardSwap Converting Unwanted Gift Cards into Cash and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by CardSwap Converting Unwanted Gift Cards into Cash on high valued purchases
• Frequent usage and purchase of products by CardSwap Converting Unwanted Gift Cards into Cash also has rewards against the loyalty card

2.4.3. Community Influencers

• CardSwap Converting Unwanted Gift Cards into Cash makes use of community influencers as its on-ground promotional efforts
• CardSwap Converting Unwanted Gift Cards into Cash identifies strong and confident individuals to be brand ambassadors in their communities
• CardSwap Converting Unwanted Gift Cards into Cash provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, CardSwap Converting Unwanted Gift Cards into Cash also makes use of out of house hoardings
• Hoardings increase visibility for CardSwap Converting Unwanted Gift Cards into Cash and also work towards building stronger brand recall
• CardSwap Converting Unwanted Gift Cards into Cash also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by CardSwap Converting Unwanted Gift Cards into Cash have progressed to include a slice of life elements and characteristics
• TV advertisements by CardSwap Converting Unwanted Gift Cards into Cash also highlight the functional benefits of the product

2.5. People

The marketing mix of CardSwap Converting Unwanted Gift Cards into Cash also places an essential focus on people development and people building. This is because CardSwap Converting Unwanted Gift Cards into Cash realizes the importance of employees in building strong customer relationships. CardSwap Converting Unwanted Gift Cards into Cash develops its employee and people by focusing on the following aspects:

2.5.1. Training

• CardSwap Converting Unwanted Gift Cards into Cash makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at CardSwap Converting Unwanted Gift Cards into Cash are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at CardSwap Converting Unwanted Gift Cards into Cash also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by CardSwap Converting Unwanted Gift Cards into Cash take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• CardSwap Converting Unwanted Gift Cards into Cash, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• CardSwap Converting Unwanted Gift Cards into Cash works on strengthening the organizational commitment in its employees
• CardSwap Converting Unwanted Gift Cards into Cash builds employee loyalty so that people can reflect their optimal best at work
• CardSwap Converting Unwanted Gift Cards into Cash also understands that satisfied employees will lead to happy and satisfied customers
• CardSwap Converting Unwanted Gift Cards into Cash regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• CardSwap Converting Unwanted Gift Cards into Cash also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• CardSwap Converting Unwanted Gift Cards into Cash employees are the face of the organization
• CardSwap Converting Unwanted Gift Cards into Cash are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that CardSwap Converting Unwanted Gift Cards into Cash distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• CardSwap Converting Unwanted Gift Cards into Cash remains one of the leading players in the industry also because of its focus on succession planning
• CardSwap Converting Unwanted Gift Cards into Cash conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at CardSwap Converting Unwanted Gift Cards into Cash
• Strategic succession planning has allowed CardSwap Converting Unwanted Gift Cards into Cash to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

CardSwap Converting Unwanted Gift Cards into Cash has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at CardSwap Converting Unwanted Gift Cards into Cash are clearly defined and communicated to the employees
• CardSwap Converting Unwanted Gift Cards into Cash makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at CardSwap Converting Unwanted Gift Cards into Cash

2.6.2. People Management

• CardSwap Converting Unwanted Gift Cards into Cash has also defined clear processes for people management through streamlining its human resource management department
• CardSwap Converting Unwanted Gift Cards into Cash has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed CardSwap Converting Unwanted Gift Cards into Cash to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• CardSwap Converting Unwanted Gift Cards into Cash also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• CardSwap Converting Unwanted Gift Cards into Cash manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for CardSwap Converting Unwanted Gift Cards into Cash for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for CardSwap Converting Unwanted Gift Cards into Cash as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for CardSwap Converting Unwanted Gift Cards into Cash include:

2.7.1. Store atmosphere

• The store design and management for CardSwap Converting Unwanted Gift Cards into Cash is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by CardSwap Converting Unwanted Gift Cards into Cash at ease
• The store design is also important for CardSwap Converting Unwanted Gift Cards into Cash because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for CardSwap Converting Unwanted Gift Cards into Cash to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• CardSwap Converting Unwanted Gift Cards into Cash has unique packaging, which is different from other players in the industry
• CardSwap Converting Unwanted Gift Cards into Cash also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by CardSwap Converting Unwanted Gift Cards into Cash
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by CardSwap Converting Unwanted Gift Cards into Cash

2.7.3. Website design

• The website design is simple and easy to use
• CardSwap Converting Unwanted Gift Cards into Cash has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of CardSwap Converting Unwanted Gift Cards into Cash also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings