Marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

Posted by Zander Henry on Aug-22-2018

1. The vision of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

The vision of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is to be the leading quality service and product provider for customers. Being the best and the leading player means that Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy and operations focus on:

  • Providing high quality of products and services
  • Providing value to customers
  • Concentrate on building customer experience

2. The mission of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy is grounded in its mission. The mission for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior as it focuses on all operations and marketing activities in the direction of:

  • Consumer centrism
  • Using research to understand and influence consumers

3. Brand Equity of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior. The knowledge of brand equity will help in shaping Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy effectively – thereby facilitating the growth of business for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior.

3.1. Brand awareness

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has high brand awareness because of international operations
  • The company focuses on higher budget allocation in the country of origin
  • Each market for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has modified marketing and strategic directives and plans

3.2. Brand association

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is directly associated with the brand name and product category
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a broad product portfolio
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is associated with promising and delivering quality and innovative products
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is also associated with excellent customer service

3.3. Brand loyalty

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a global customer base
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a substantial brand value
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also enjoys the high financial worth
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on building a reliable and robust employee base

3.5. Brand element

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior uses the brand element as a means of competitive advantage
  • Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

The situational analysis will help in developing the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior.

4.1. SWOT

4.1.1. Strengths

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy can benefit from the following internal advantages:

  • Strong brand image
  • Global distribution network
  • Investment in market research
  • Innovation

4.1.2. Weakness

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior faces challenges in marketing strategy because of the following weakness:

  • Slow organizational processes
  • High product prices

4.1.3. Opportunity

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has the following possibilities of business growth:

  • Green lifestyles
  • Regional expansion
  • Diversification

4.1.4. Threats

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior faces business threats because of the following factors:

  • Increased competition
  • Increased imitation

4.2. PESTEL

4.2.1. Political

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior operates I markets with political stability
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has funding support from the government for small businesses

4.2.2. Economic

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior enjoys high sales because of higher GDP
  • Lower interest rates make business expansion and loaning easier for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior
  • Low inflation strengthens the financial position of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

4.2.3. Social

  • Higher education and awareness increases sales of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior predict
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has an active CSR program
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior ensures environmental safety in all its operations

4.2.5. Legal

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is aware of local and global laws of business and human resource management
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

  • High risk of replacements
  • Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

  • New entrants need high financial investment
  • New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

  • Sales made to end consumer directly
  • Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

  • Multiple suppliers of raw materials
  • Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

  • High industry rivalry
  • Players offer similar products
  • Players compete through marketing to influence consumers

5. Marketing Objectives for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior: The Marketing Strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

  • Increase top of mind recall for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior brand and products by 30%
  • Increase sales for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior by 40% by the third quarter of the financial year
  • Achieve a trial rate for new products of 10% during the first quarter of the launch
  • Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

  • Increase top of mind recall by 65% during the current fiscal year
  • Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

  • Acquire 25,000 new online customers during the financial year
  • Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
  • Acquire 65,000 likes on the official Facebook page of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior during the first quarter of the financial year

5.4. Retail Growth

  • Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
  • Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has consumers of age groups

  • 20-45 years
  • 45-60 years

6.1.2. Gender

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior, according to the marketing strategy, are in the following various life cycle stages:

  • Single students
  • Single graduates
  • Single people living at home/not living at home
  • Young couples without children
  • Married couples with one to four children – all at home
  • Married couples with one or two children in college
  • Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior consumers:

  • Professionals
  • Students
  • House makers

6.2. Psychographic segmentation

6.2.1. Social class

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior consumer segments have the following lifestyle characteristics:

  • They aspire towards a better and higher living standard
  • They want to be successful – professionally and socially
  • They are not hesitant to try new things, products and services in life
  • They are confident in their behaviour and attitude
  • They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
  • It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

  • The focus of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior, such as:

  • Determined
  • Confident
  • Ambitious
  • Hardworking

6.4.2. Usage frequency

  • The consumer segments for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior are regular and frequent users of the product

6.4.3. Benefits sought

  • Consumers seek functional benefits
  • The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

  • Consumers are very loyal
  • Have an emotional attachment with the brand

7. Targeting of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior Positioning of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

The marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior targets consumer groups based on segmentation as follows:

7.1. Target market

  • The target market for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is from middle to upper class
  • The target market is ambitious and desires to purchase high-end consumer products
  • This target market also seeks affordability
  • To meet target market expectations, the Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on quality control

7.2. Mass marketing

  • The marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on mass marketing
  • This also requires unique marketing designs and product promotion programs
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior does not differentiate between market segments
  • It uses a single marketing strategy to target all segments and consumer groups
  • Based on this, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
  • No compromise on quality has been made in the broad product portfolio
  • To ensure the influence of a single marketing strategy, the Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
  • This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

The marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior stands out from the clutter and competition. Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has utilized:

8.1. Cost-effectiveness

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on reaching consumers effectively rather than grandeur
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on developing an integrated marketing approach
  • The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has in-house copywriters for marketing campaigns which also helps in controlling costs
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has stayed updated with latest developments in marketing research and marketing knowledge
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior makes use of new and innovative tactics to reach its target consumers
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
  • Each marketing campaign launched by Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy is strongly grounded in consumer and market research
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior makes informed marketing campaigns and goals based on consumers’ behavioural feedback
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also incorporates consumer feedback in its marketing strategy
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

  • Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior
  • In addition to fulfilling functional needs, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also tries to fulfil the emotional and psychological needs of the consumer
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior makes use of intensive distribution strategy because it is mass marketing
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
  • With the use of the intensive distribution, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior tries to maximise its coverage of the markets where it's present
  • For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior uses direct distribution country of origin as well as in locations where it has subsidiary operations
  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also makes use of modern retailing channels
  • Also, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior makes use of e-commerce and makes a sale through online retailers, as well as through the company website
  • Direct distributions have allowed Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

  • This strategy is largely used for offshore operations where the Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior does not have a subsidiary
  • In these offshore locations, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior largely works through the export model
  • This makes use of several intermediaries in between, before the product by Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior reaches the target consumers
  • Intermediaries for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

  • For some products of its portfolio which are premium in nature, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior makes use of selective distribution channel
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has maintained a few outlets in the country of origin, and in selected offshore markets for these products
  • These placements and locations are chosen based on the niche market that Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has for its premium products
  • These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

The industry in which Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior operates is very responsive to market and consumer trends. Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior competes with direct and close competition based on quality and price
  • Consumers choose between different companies from the industry based on their functional offering
  • Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior experiences high industry rivalry
  • The barriers to entry for the industry are low, and new entrants gain easy access in the industry
  • The number of local as well as global players is increasing

11. Marketing mix of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

The marketing mix for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior as per the marketing strategy is the following:

11.1. Product

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a broad product portfolio
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior provides mass marketed products for all segments across the market undifferentiated
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also provides some selected, premium products to niche customer groups
  • All products in the portfolio consistently maintain high quality
  • All products are tailored to meet consumer specifications, demands and needs across different regional markets
  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior wants to have a close, emotional and personal relationship with its consumers
  • The company maintains high control in its distribution strategies – especially through direct distribution strategy
  • The company has a presence in leading supermarkets
  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also makes use of e-commerce to increase penetration and sales

11.3. Price

  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior prices its products so that its target consumers can afford it easily
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior uses relative pricing strategy for its products
  • The price of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
  • The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a high budget allocated towards marketing activities
  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior invests substantially in digital marketing activities to reap high and effective results
  • Use of digital marketing has also allowed Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior marketing strategy to cap costs and expenses
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also takes part in direct consumer engagement through on-ground activities where the company initiates trials
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also invests in traditional media channels to reach maximum consumers in the market

11.5. People

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior has a large workforce across different companies
  • This workforce is continually trained to become experts in their respective fields of operations
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior hires without discrimination
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior ensures that its employees remain motivated through building an inspirational and creative organizational culture
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

  • All activities at Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior - from raw material procurement to the final sale to the end consumer - undergo systematic processes
  • The processes at Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior are well defined, and well communicated to all employees
  • All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
  • The systematic processes also ensure a smooth running of operations at the Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

11.7. Physical evidence

  • The physical evidence for Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior includes the company logo, company store designs, and the product packaging
  • Satisfied and excited customers in the retail spaces of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior, as well as during product consumption create a bubbling and an inviting atmosphere
  • The e-commerce website for retail by Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior is also designed with a friendly customer interface to allow maximum interaction with the brand
  • The store designs created by Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

12.1. Digital marketing

  • The company uses social media for reaching consumers effectively
  • The Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
  • The company also shares information and build relationships with consumers through digital marketing
  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

  • The company uses a 360-degree approach in its marketing strategy
  • This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

  • For direct, on-ground engagement, the company uses influencers
  • Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior brand

13. Monitoring and evaluation of the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

13.1. Changes in sales

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior regularly tracks its sales to identify the effectiveness of its marketing strategy
  • Increase in sales reflect the success of marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior
  • Sometimes, Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

  • Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior frequently conducts focus groups and surveys to identify its brand worth
  • These methods also help the company identify brand value, brand recall, and brand recognition
  • Focus groups allow Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

  • Effectiveness of marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior can also be seen through the revenue and profit growth
  • Return on investment allows Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

  • All marketing objectives set by Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior are SMART
  • The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
  • Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Chinese Consumers Store Image Formation and Its Impact on Patronage Behavior

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