Marketing Mix Of Claiborne Asks Web Surfers to Name New Line

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Claiborne Asks Web Surfers to Name New Line

Claiborne Asks Web Surfers to Name New Line makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Claiborne Asks Web Surfers to Name New Line is presented below:

2.1. Product

Product is one of the most important components of the Claiborne Asks Web Surfers to Name New Line Marketing mix. The distinctive characteristics of the product by Claiborne Asks Web Surfers to Name New Line are:

2.1.1. Quality

• Claiborne Asks Web Surfers to Name New Line maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Claiborne Asks Web Surfers to Name New Line procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Claiborne Asks Web Surfers to Name New Line with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Claiborne Asks Web Surfers to Name New Line are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Claiborne Asks Web Surfers to Name New Line has a broad portfolio of products
• The broad portfolio helps Claiborne Asks Web Surfers to Name New Line in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Claiborne Asks Web Surfers to Name New Line
• The broader product portfolio also adds more value for Claiborne Asks Web Surfers to Name New Line

2.1.4. Benefits of product consumption

• Claiborne Asks Web Surfers to Name New Line offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Claiborne Asks Web Surfers to Name New Line is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Claiborne Asks Web Surfers to Name New Line promise consumers an ego boost, confidence, and security
• Claiborne Asks Web Surfers to Name New Line also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Claiborne Asks Web Surfers to Name New Line are available in different sizes
• Claiborne Asks Web Surfers to Name New Line has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Claiborne Asks Web Surfers to Name New Line has also increased the trial rate
• Different SKUs have also helped Claiborne Asks Web Surfers to Name New Line improve its product accessibility

2.2. Price

Claiborne Asks Web Surfers to Name New Line marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Claiborne Asks Web Surfers to Name New Line uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Claiborne Asks Web Surfers to Name New Line encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Claiborne Asks Web Surfers to Name New Line products amongst consumers
• With premium prices, Claiborne Asks Web Surfers to Name New Line has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Claiborne Asks Web Surfers to Name New Line products
• Using elements of premium prices in other product ranges has also allowed Claiborne Asks Web Surfers to Name New Line to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Claiborne Asks Web Surfers to Name New Line has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Claiborne Asks Web Surfers to Name New Line also successfully adds more value to its products from the point of view of customers
• Claiborne Asks Web Surfers to Name New Line also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Claiborne Asks Web Surfers to Name New Line products because of its use of psychological pricing
• Claiborne Asks Web Surfers to Name New Line is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Claiborne Asks Web Surfers to Name New Line is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Claiborne Asks Web Surfers to Name New Line to cover shipping and customs expenses
• Geographical pricing also allows Claiborne Asks Web Surfers to Name New Line to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Claiborne Asks Web Surfers to Name New Line is also known to use bundle pricing strategy popularly
• Claiborne Asks Web Surfers to Name New Line also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Claiborne Asks Web Surfers to Name New Line experiences higher return on the cost of gaining a new customer
• With bundle pricing, Claiborne Asks Web Surfers to Name New Line is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Claiborne Asks Web Surfers to Name New Line.

2.3. Placement

Claiborne Asks Web Surfers to Name New Line places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Claiborne Asks Web Surfers to Name New Line in all markets
• Company-operated stores give Claiborne Asks Web Surfers to Name New Line higher control over operations as well as store layout and design
• Claiborne Asks Web Surfers to Name New Line also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Claiborne Asks Web Surfers to Name New Line in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Claiborne Asks Web Surfers to Name New Line licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Claiborne Asks Web Surfers to Name New Line in unstable markets
• Licensed stores have also given Claiborne Asks Web Surfers to Name New Line high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Claiborne Asks Web Surfers to Name New Line has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Claiborne Asks Web Surfers to Name New Line by aligning it with local cultural values
• Licensed stores also help Claiborne Asks Web Surfers to Name New Line in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Claiborne Asks Web Surfers to Name New Line has developed a successfully operational website for online order placement and order tracking
• Claiborne Asks Web Surfers to Name New Line also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Claiborne Asks Web Surfers to Name New Line and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Claiborne Asks Web Surfers to Name New Line also places its products in supermarkets and hypermarkets across the country
• A large number of Claiborne Asks Web Surfers to Name New Line target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Claiborne Asks Web Surfers to Name New Line

2.3.5. Partner agents

• In offshore locations, Claiborne Asks Web Surfers to Name New Line also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Claiborne Asks Web Surfers to Name New Line contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Claiborne Asks Web Surfers to Name New Line also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Claiborne Asks Web Surfers to Name New Line to interact with the consumers and influence them directly. Claiborne Asks Web Surfers to Name New Line uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Claiborne Asks Web Surfers to Name New Line has corporate profiles on all social media websites and portals
• Claiborne Asks Web Surfers to Name New Line uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Claiborne Asks Web Surfers to Name New Line to understand the customers, their needs and demands
• Claiborne Asks Web Surfers to Name New Line uses this feedback and incorporates it in its broader marketing and organizational strategy
• Claiborne Asks Web Surfers to Name New Line also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Claiborne Asks Web Surfers to Name New Line has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Claiborne Asks Web Surfers to Name New Line and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Claiborne Asks Web Surfers to Name New Line on high valued purchases
• Frequent usage and purchase of products by Claiborne Asks Web Surfers to Name New Line also has rewards against the loyalty card

2.4.3. Community Influencers

• Claiborne Asks Web Surfers to Name New Line makes use of community influencers as its on-ground promotional efforts
• Claiborne Asks Web Surfers to Name New Line identifies strong and confident individuals to be brand ambassadors in their communities
• Claiborne Asks Web Surfers to Name New Line provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Claiborne Asks Web Surfers to Name New Line also makes use of out of house hoardings
• Hoardings increase visibility for Claiborne Asks Web Surfers to Name New Line and also work towards building stronger brand recall
• Claiborne Asks Web Surfers to Name New Line also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Claiborne Asks Web Surfers to Name New Line have progressed to include a slice of life elements and characteristics
• TV advertisements by Claiborne Asks Web Surfers to Name New Line also highlight the functional benefits of the product

2.5. People

The marketing mix of Claiborne Asks Web Surfers to Name New Line also places an essential focus on people development and people building. This is because Claiborne Asks Web Surfers to Name New Line realizes the importance of employees in building strong customer relationships. Claiborne Asks Web Surfers to Name New Line develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Claiborne Asks Web Surfers to Name New Line makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Claiborne Asks Web Surfers to Name New Line are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Claiborne Asks Web Surfers to Name New Line also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Claiborne Asks Web Surfers to Name New Line take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Claiborne Asks Web Surfers to Name New Line, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Claiborne Asks Web Surfers to Name New Line works on strengthening the organizational commitment in its employees
• Claiborne Asks Web Surfers to Name New Line builds employee loyalty so that people can reflect their optimal best at work
• Claiborne Asks Web Surfers to Name New Line also understands that satisfied employees will lead to happy and satisfied customers
• Claiborne Asks Web Surfers to Name New Line regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Claiborne Asks Web Surfers to Name New Line also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Claiborne Asks Web Surfers to Name New Line employees are the face of the organization
• Claiborne Asks Web Surfers to Name New Line are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Claiborne Asks Web Surfers to Name New Line distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Claiborne Asks Web Surfers to Name New Line remains one of the leading players in the industry also because of its focus on succession planning
• Claiborne Asks Web Surfers to Name New Line conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Claiborne Asks Web Surfers to Name New Line
• Strategic succession planning has allowed Claiborne Asks Web Surfers to Name New Line to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Claiborne Asks Web Surfers to Name New Line has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Claiborne Asks Web Surfers to Name New Line are clearly defined and communicated to the employees
• Claiborne Asks Web Surfers to Name New Line makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Claiborne Asks Web Surfers to Name New Line

2.6.2. People Management

• Claiborne Asks Web Surfers to Name New Line has also defined clear processes for people management through streamlining its human resource management department
• Claiborne Asks Web Surfers to Name New Line has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Claiborne Asks Web Surfers to Name New Line to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Claiborne Asks Web Surfers to Name New Line also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Claiborne Asks Web Surfers to Name New Line manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Claiborne Asks Web Surfers to Name New Line for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Claiborne Asks Web Surfers to Name New Line as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Claiborne Asks Web Surfers to Name New Line include:

2.7.1. Store atmosphere

• The store design and management for Claiborne Asks Web Surfers to Name New Line is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Claiborne Asks Web Surfers to Name New Line at ease
• The store design is also important for Claiborne Asks Web Surfers to Name New Line because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Claiborne Asks Web Surfers to Name New Line to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Claiborne Asks Web Surfers to Name New Line has unique packaging, which is different from other players in the industry
• Claiborne Asks Web Surfers to Name New Line also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Claiborne Asks Web Surfers to Name New Line
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Claiborne Asks Web Surfers to Name New Line

2.7.3. Website design

• The website design is simple and easy to use
• Claiborne Asks Web Surfers to Name New Line has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Claiborne Asks Web Surfers to Name New Line also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings