Marketing Mix Of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic

Coca-Cola s Together is Beautiful Campaign Will it Spell Magic makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is presented below:

2.1. Product

Product is one of the most important components of the Coca-Cola s Together is Beautiful Campaign Will it Spell Magic Marketing mix. The distinctive characteristics of the product by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic are:

2.1.1. Quality

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Coca-Cola s Together is Beautiful Campaign Will it Spell Magic with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has a broad portfolio of products
• The broad portfolio helps Coca-Cola s Together is Beautiful Campaign Will it Spell Magic in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Coca-Cola s Together is Beautiful Campaign Will it Spell Magic
• The broader product portfolio also adds more value for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic

2.1.4. Benefits of product consumption

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic promise consumers an ego boost, confidence, and security
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic are available in different sizes
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has also increased the trial rate
• Different SKUs have also helped Coca-Cola s Together is Beautiful Campaign Will it Spell Magic improve its product accessibility

2.2. Price

Coca-Cola s Together is Beautiful Campaign Will it Spell Magic marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Coca-Cola s Together is Beautiful Campaign Will it Spell Magic uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic products amongst consumers
• With premium prices, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Coca-Cola s Together is Beautiful Campaign Will it Spell Magic products
• Using elements of premium prices in other product ranges has also allowed Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also successfully adds more value to its products from the point of view of customers
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic products because of its use of psychological pricing
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to cover shipping and customs expenses
• Geographical pricing also allows Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is also known to use bundle pricing strategy popularly
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic experiences higher return on the cost of gaining a new customer
• With bundle pricing, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic.

2.3. Placement

Coca-Cola s Together is Beautiful Campaign Will it Spell Magic places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic in all markets
• Company-operated stores give Coca-Cola s Together is Beautiful Campaign Will it Spell Magic higher control over operations as well as store layout and design
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Coca-Cola s Together is Beautiful Campaign Will it Spell Magic in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic in unstable markets
• Licensed stores have also given Coca-Cola s Together is Beautiful Campaign Will it Spell Magic high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic by aligning it with local cultural values
• Licensed stores also help Coca-Cola s Together is Beautiful Campaign Will it Spell Magic in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has developed a successfully operational website for online order placement and order tracking
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also places its products in supermarkets and hypermarkets across the country
• A large number of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic

2.3.5. Partner agents

• In offshore locations, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to interact with the consumers and influence them directly. Coca-Cola s Together is Beautiful Campaign Will it Spell Magic uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has corporate profiles on all social media websites and portals
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to understand the customers, their needs and demands
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic uses this feedback and incorporates it in its broader marketing and organizational strategy
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic on high valued purchases
• Frequent usage and purchase of products by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also has rewards against the loyalty card

2.4.3. Community Influencers

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic makes use of community influencers as its on-ground promotional efforts
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic identifies strong and confident individuals to be brand ambassadors in their communities
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also makes use of out of house hoardings
• Hoardings increase visibility for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic and also work towards building stronger brand recall
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic have progressed to include a slice of life elements and characteristics
• TV advertisements by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also highlight the functional benefits of the product

2.5. People

The marketing mix of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also places an essential focus on people development and people building. This is because Coca-Cola s Together is Beautiful Campaign Will it Spell Magic realizes the importance of employees in building strong customer relationships. Coca-Cola s Together is Beautiful Campaign Will it Spell Magic develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Coca-Cola s Together is Beautiful Campaign Will it Spell Magic are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic works on strengthening the organizational commitment in its employees
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic builds employee loyalty so that people can reflect their optimal best at work
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also understands that satisfied employees will lead to happy and satisfied customers
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic employees are the face of the organization
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Coca-Cola s Together is Beautiful Campaign Will it Spell Magic distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic remains one of the leading players in the industry also because of its focus on succession planning
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Coca-Cola s Together is Beautiful Campaign Will it Spell Magic
• Strategic succession planning has allowed Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Coca-Cola s Together is Beautiful Campaign Will it Spell Magic are clearly defined and communicated to the employees
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Coca-Cola s Together is Beautiful Campaign Will it Spell Magic

2.6.2. People Management

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has also defined clear processes for people management through streamlining its human resource management department
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic include:

2.7.1. Store atmosphere

• The store design and management for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic at ease
• The store design is also important for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Coca-Cola s Together is Beautiful Campaign Will it Spell Magic to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has unique packaging, which is different from other players in the industry
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Coca-Cola s Together is Beautiful Campaign Will it Spell Magic

2.7.3. Website design

• The website design is simple and easy to use
• Coca-Cola s Together is Beautiful Campaign Will it Spell Magic has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Coca-Cola s Together is Beautiful Campaign Will it Spell Magic also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings