Marketing Mix Of Communication with Doctor Feyi

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Communication with Doctor Feyi

Communication with Doctor Feyi makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Communication with Doctor Feyi is presented below:

2.1. Product

Product is one of the most important components of the Communication with Doctor Feyi Marketing mix. The distinctive characteristics of the product by Communication with Doctor Feyi are:

2.1.1. Quality

  • Communication with Doctor Feyi maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • Communication with Doctor Feyi procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides Communication with Doctor Feyi with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by Communication with Doctor Feyi are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • Communication with Doctor Feyi has a broad portfolio of products
  • The broad portfolio helps Communication with Doctor Feyi in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to Communication with Doctor Feyi
  • The broader product portfolio also adds more value for Communication with Doctor Feyi

2.1.4. Benefits of product consumption

  • Communication with Doctor Feyi offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of Communication with Doctor Feyi is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by Communication with Doctor Feyi promise consumers an ego boost, confidence, and security
  • Communication with Doctor Feyi also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by Communication with Doctor Feyi are available in different sizes
  • Communication with Doctor Feyi has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, Communication with Doctor Feyi has also increased the trial rate
  • Different SKUs have also helped Communication with Doctor Feyi improve its product accessibility

2.2. Price

Communication with Doctor Feyi marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Communication with Doctor Feyi uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, Communication with Doctor Feyi encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of Communication with Doctor Feyi products amongst consumers
  • With premium prices, Communication with Doctor Feyi has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in Communication with Doctor Feyi products
  • Using elements of premium prices in other product ranges has also allowed Communication with Doctor Feyi to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since Communication with Doctor Feyi has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, Communication with Doctor Feyi also successfully adds more value to its products from the point of view of customers
  • Communication with Doctor Feyi also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of Communication with Doctor Feyi products because of its use of psychological pricing
  • Communication with Doctor Feyi is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • Communication with Doctor Feyi is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows Communication with Doctor Feyi to cover shipping and customs expenses
  • Geographical pricing also allows Communication with Doctor Feyi to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, Communication with Doctor Feyi is also known to use bundle pricing strategy popularly
  • Communication with Doctor Feyi also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • Communication with Doctor Feyi experiences higher return on the cost of gaining a new customer
  • With bundle pricing, Communication with Doctor Feyi is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of Communication with Doctor Feyi.

2.3. Placement

Communication with Doctor Feyi places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of Communication with Doctor Feyi in all markets
  • Company-operated stores give Communication with Doctor Feyi higher control over operations as well as store layout and design
  • Communication with Doctor Feyi also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to Communication with Doctor Feyi in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • Communication with Doctor Feyi licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for Communication with Doctor Feyi in unstable markets
  • Licensed stores have also given Communication with Doctor Feyi high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, Communication with Doctor Feyi has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by Communication with Doctor Feyi by aligning it with local cultural values
  • Licensed stores also help Communication with Doctor Feyi in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • Communication with Doctor Feyi has developed a successfully operational website for online order placement and order tracking
  • Communication with Doctor Feyi also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for Communication with Doctor Feyi and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • Communication with Doctor Feyi also places its products in supermarkets and hypermarkets across the country
  • A large number of Communication with Doctor Feyi target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for Communication with Doctor Feyi

2.3.5. Partner agents

  • In offshore locations, Communication with Doctor Feyi also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • Communication with Doctor Feyi contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Communication with Doctor Feyi also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Communication with Doctor Feyi to interact with the consumers and influence them directly. Communication with Doctor Feyi uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • Communication with Doctor Feyi has corporate profiles on all social media websites and portals
  • Communication with Doctor Feyi uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows Communication with Doctor Feyi to understand the customers, their needs and demands
  • Communication with Doctor Feyi uses this feedback and incorporates it in its broader marketing and organizational strategy
  • Communication with Doctor Feyi also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • Communication with Doctor Feyi has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by Communication with Doctor Feyi and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by Communication with Doctor Feyi on high valued purchases
  • Frequent usage and purchase of products by Communication with Doctor Feyi also has rewards against the loyalty card

2.4.3. Community Influencers

  • Communication with Doctor Feyi makes use of community influencers as its on-ground promotional efforts
  • Communication with Doctor Feyi identifies strong and confident individuals to be brand ambassadors in their communities
  • Communication with Doctor Feyi provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, Communication with Doctor Feyi also makes use of out of house hoardings
  • Hoardings increase visibility for Communication with Doctor Feyi and also work towards building stronger brand recall
  • Communication with Doctor Feyi also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by Communication with Doctor Feyi have progressed to include a slice of life elements and characteristics
  • TV advertisements by Communication with Doctor Feyi also highlight the functional benefits of the product

2.5. People

The marketing mix of Communication with Doctor Feyi also places an essential focus on people development and people building. This is because Communication with Doctor Feyi realizes the importance of employees in building strong customer relationships. Communication with Doctor Feyi develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • Communication with Doctor Feyi makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at Communication with Doctor Feyi are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at Communication with Doctor Feyi also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by Communication with Doctor Feyi take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • Communication with Doctor Feyi, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • Communication with Doctor Feyi works on strengthening the organizational commitment in its employees
  • Communication with Doctor Feyi builds employee loyalty so that people can reflect their optimal best at work
  • Communication with Doctor Feyi also understands that satisfied employees will lead to happy and satisfied customers
  • Communication with Doctor Feyi regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • Communication with Doctor Feyi also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • Communication with Doctor Feyi employees are the face of the organization
  • Communication with Doctor Feyi are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that Communication with Doctor Feyi distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • Communication with Doctor Feyi remains one of the leading players in the industry also because of its focus on succession planning
  • Communication with Doctor Feyi conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Communication with Doctor Feyi
  • Strategic succession planning has allowed Communication with Doctor Feyi to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Communication with Doctor Feyi has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at Communication with Doctor Feyi are clearly defined and communicated to the employees
  • Communication with Doctor Feyi makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at Communication with Doctor Feyi

2.6.2. People Management

  • Communication with Doctor Feyi has also defined clear processes for people management through streamlining its human resource management department
  • Communication with Doctor Feyi has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed Communication with Doctor Feyi to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • Communication with Doctor Feyi also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • Communication with Doctor Feyi manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for Communication with Doctor Feyi for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Communication with Doctor Feyi as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Communication with Doctor Feyi include:

2.7.1. Store atmosphere

  • The store design and management for Communication with Doctor Feyi is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Communication with Doctor Feyi at ease
  • The store design is also important for Communication with Doctor Feyi because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for Communication with Doctor Feyi to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • Communication with Doctor Feyi has unique packaging, which is different from other players in the industry
  • Communication with Doctor Feyi also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Communication with Doctor Feyi
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Communication with Doctor Feyi

2.7.3. Website design

  • The website design is simple and easy to use
  • Communication with Doctor Feyi has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of Communication with Doctor Feyi also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

3. References

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