Marketing Mix Of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests

Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is presented below:

2.1. Product

Product is one of the most important components of the Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests Marketing mix. The distinctive characteristics of the product by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests are:

2.1.1. Quality

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has a broad portfolio of products
  • The broad portfolio helps Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests
  • The broader product portfolio also adds more value for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests

2.1.4. Benefits of product consumption

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests promise consumers an ego boost, confidence, and security
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests are available in different sizes
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has also increased the trial rate
  • Different SKUs have also helped Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests improve its product accessibility

2.2. Price

Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests products amongst consumers
  • With premium prices, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests products
  • Using elements of premium prices in other product ranges has also allowed Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also successfully adds more value to its products from the point of view of customers
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests products because of its use of psychological pricing
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to cover shipping and customs expenses
  • Geographical pricing also allows Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is also known to use bundle pricing strategy popularly
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests experiences higher return on the cost of gaining a new customer
  • With bundle pricing, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests.

2.3. Placement

Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests in all markets
  • Company-operated stores give Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests higher control over operations as well as store layout and design
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests in unstable markets
  • Licensed stores have also given Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests by aligning it with local cultural values
  • Licensed stores also help Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has developed a successfully operational website for online order placement and order tracking
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also places its products in supermarkets and hypermarkets across the country
  • A large number of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests

2.3.5. Partner agents

  • In offshore locations, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to interact with the consumers and influence them directly. Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has corporate profiles on all social media websites and portals
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to understand the customers, their needs and demands
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests uses this feedback and incorporates it in its broader marketing and organizational strategy
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests on high valued purchases
  • Frequent usage and purchase of products by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also has rewards against the loyalty card

2.4.3. Community Influencers

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests makes use of community influencers as its on-ground promotional efforts
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests identifies strong and confident individuals to be brand ambassadors in their communities
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also makes use of out of house hoardings
  • Hoardings increase visibility for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests and also work towards building stronger brand recall
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests have progressed to include a slice of life elements and characteristics
  • TV advertisements by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also highlight the functional benefits of the product

2.5. People

The marketing mix of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also places an essential focus on people development and people building. This is because Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests realizes the importance of employees in building strong customer relationships. Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests works on strengthening the organizational commitment in its employees
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests builds employee loyalty so that people can reflect their optimal best at work
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also understands that satisfied employees will lead to happy and satisfied customers
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests employees are the face of the organization
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests remains one of the leading players in the industry also because of its focus on succession planning
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests
  • Strategic succession planning has allowed Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests are clearly defined and communicated to the employees
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests

2.6.2. People Management

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has also defined clear processes for people management through streamlining its human resource management department
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests include:

2.7.1. Store atmosphere

  • The store design and management for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests at ease
  • The store design is also important for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has unique packaging, which is different from other players in the industry
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests

2.7.3. Website design

  • The website design is simple and easy to use
  • Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of Comparisons of Performances Between Online Learners and Offline Learners Across Different Types of Tests also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

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IÅ¡oraitÄ—, M., 2009. Theoretical aspects of marketing strategy. Ekonomika ir vadyba: aktualijos ir perspektyvos: mokslo darbai, Volume 1, pp. 114-125.

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Kotler , P., 2003. Marketing Management. New Jersey: Pearson Education Inc.

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Rafiee, V. & Sarabdeen , J., 2013. Social Media Marketing: The Unavoidable Marketing Management Tool. Dubai, University of Wollongong, pp. 933-942.

Rao, K., 2011. Services Marketing. New Delhi: Pearson Education India.

Richards, K. & Jones, E., 2008. Customer relationship management: Finding value drivers. Industrial marketing management, 37(2), pp. 120-130.

Schmitt, B., 1999. Experiential marketing. Journal of Marketing Management, p. 57.

Teilmann, V., 2010. Market Entry Strategies: International Marketing Management. Berlin: GRIN Verlag.

Zahay, D. & Griffin, A., 2010. Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), pp. 84-93.

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