Marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice

Posted by Zander Henry on Aug-22-2018

1. The vision of Confronting Directly and Indirectly Are You Attuned to Notice

The vision of Confronting Directly and Indirectly Are You Attuned to Notice is to be the leading quality service and product provider for customers. Being the best and the leading player means that Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Confronting Directly and Indirectly Are You Attuned to Notice

Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy is grounded in its mission. The mission for Confronting Directly and Indirectly Are You Attuned to Notice is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Confronting Directly and Indirectly Are You Attuned to Notice

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice. The knowledge of brand equity will help in shaping Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy effectively – thereby facilitating the growth of business for Confronting Directly and Indirectly Are You Attuned to Notice.

3.1. Brand awareness

• Confronting Directly and Indirectly Are You Attuned to Notice has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Confronting Directly and Indirectly Are You Attuned to Notice has modified marketing and strategic directives and plans

3.2. Brand association

• Confronting Directly and Indirectly Are You Attuned to Notice is directly associated with the brand name and product category
• Confronting Directly and Indirectly Are You Attuned to Notice has a broad product portfolio
• Confronting Directly and Indirectly Are You Attuned to Notice is associated with promising and delivering quality and innovative products
• Confronting Directly and Indirectly Are You Attuned to Notice is also associated with excellent customer service

3.3. Brand loyalty

• Confronting Directly and Indirectly Are You Attuned to Notice has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Confronting Directly and Indirectly Are You Attuned to Notice has a global customer base
• Confronting Directly and Indirectly Are You Attuned to Notice keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Confronting Directly and Indirectly Are You Attuned to Notice has a substantial brand value
• Confronting Directly and Indirectly Are You Attuned to Notice also enjoys the high financial worth
• Confronting Directly and Indirectly Are You Attuned to Notice focuses on building a reliable and robust employee base

3.5. Brand element

• Confronting Directly and Indirectly Are You Attuned to Notice uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Confronting Directly and Indirectly Are You Attuned to Notice

The situational analysis will help in developing the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Confronting Directly and Indirectly Are You Attuned to Notice.

4.1. SWOT

4.1.1. Strengths

Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Confronting Directly and Indirectly Are You Attuned to Notice faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Confronting Directly and Indirectly Are You Attuned to Notice has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Confronting Directly and Indirectly Are You Attuned to Notice faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Confronting Directly and Indirectly Are You Attuned to Notice operates I markets with political stability
• Confronting Directly and Indirectly Are You Attuned to Notice has funding support from the government for small businesses

4.2.2. Economic

• Confronting Directly and Indirectly Are You Attuned to Notice enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Confronting Directly and Indirectly Are You Attuned to Notice
• Low inflation strengthens the financial position of Confronting Directly and Indirectly Are You Attuned to Notice

4.2.3. Social

• Higher education and awareness increases sales of Confronting Directly and Indirectly Are You Attuned to Notice predict
• Confronting Directly and Indirectly Are You Attuned to Notice focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Confronting Directly and Indirectly Are You Attuned to Notice has an active CSR program
• Confronting Directly and Indirectly Are You Attuned to Notice ensures environmental safety in all its operations

4.2.5. Legal

• Confronting Directly and Indirectly Are You Attuned to Notice is aware of local and global laws of business and human resource management
• Confronting Directly and Indirectly Are You Attuned to Notice abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Confronting Directly and Indirectly Are You Attuned to Notice: The Marketing Strategy of Confronting Directly and Indirectly Are You Attuned to Notice

Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Confronting Directly and Indirectly Are You Attuned to Notice brand and products by 30%
• Increase sales for Confronting Directly and Indirectly Are You Attuned to Notice by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Confronting Directly and Indirectly Are You Attuned to Notice during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Confronting Directly and Indirectly Are You Attuned to Notice

Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Confronting Directly and Indirectly Are You Attuned to Notice has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Confronting Directly and Indirectly Are You Attuned to Notice has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Confronting Directly and Indirectly Are You Attuned to Notice, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Confronting Directly and Indirectly Are You Attuned to Notice consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Confronting Directly and Indirectly Are You Attuned to Notice focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Confronting Directly and Indirectly Are You Attuned to Notice consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Confronting Directly and Indirectly Are You Attuned to Notice has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Confronting Directly and Indirectly Are You Attuned to Notice remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Confronting Directly and Indirectly Are You Attuned to Notice, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Confronting Directly and Indirectly Are You Attuned to Notice are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Confronting Directly and Indirectly Are You Attuned to Notice Positioning of Confronting Directly and Indirectly Are You Attuned to Notice

The marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Confronting Directly and Indirectly Are You Attuned to Notice is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Confronting Directly and Indirectly Are You Attuned to Notice focuses on quality control

7.2. Mass marketing

• The marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Confronting Directly and Indirectly Are You Attuned to Notice makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Confronting Directly and Indirectly Are You Attuned to Notice does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Confronting Directly and Indirectly Are You Attuned to Notice also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Confronting Directly and Indirectly Are You Attuned to Notice has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Confronting Directly and Indirectly Are You Attuned to Notice has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice

The marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice stands out from the clutter and competition. Confronting Directly and Indirectly Are You Attuned to Notice has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Confronting Directly and Indirectly Are You Attuned to Notice has utilized:

8.1. Cost-effectiveness

• Confronting Directly and Indirectly Are You Attuned to Notice focuses on reaching consumers effectively rather than grandeur
• Confronting Directly and Indirectly Are You Attuned to Notice focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Confronting Directly and Indirectly Are You Attuned to Notice has in-house copywriters for marketing campaigns which also helps in controlling costs
• Confronting Directly and Indirectly Are You Attuned to Notice also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Confronting Directly and Indirectly Are You Attuned to Notice has stayed updated with latest developments in marketing research and marketing knowledge
• Confronting Directly and Indirectly Are You Attuned to Notice makes use of new and innovative tactics to reach its target consumers
• Confronting Directly and Indirectly Are You Attuned to Notice also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Confronting Directly and Indirectly Are You Attuned to Notice is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy is strongly grounded in consumer and market research
• Confronting Directly and Indirectly Are You Attuned to Notice makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Confronting Directly and Indirectly Are You Attuned to Notice also incorporates consumer feedback in its marketing strategy
• Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Confronting Directly and Indirectly Are You Attuned to Notice
• In addition to fulfilling functional needs, Confronting Directly and Indirectly Are You Attuned to Notice also tries to fulfil the emotional and psychological needs of the consumer
• Confronting Directly and Indirectly Are You Attuned to Notice tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Confronting Directly and Indirectly Are You Attuned to Notice

Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Confronting Directly and Indirectly Are You Attuned to Notice makes use of intensive distribution strategy because it is mass marketing
• Confronting Directly and Indirectly Are You Attuned to Notice’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Confronting Directly and Indirectly Are You Attuned to Notice tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Confronting Directly and Indirectly Are You Attuned to Notice uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Confronting Directly and Indirectly Are You Attuned to Notice also makes use of modern retailing channels
• Also, Confronting Directly and Indirectly Are You Attuned to Notice makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Confronting Directly and Indirectly Are You Attuned to Notice to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Confronting Directly and Indirectly Are You Attuned to Notice does not have a subsidiary
• In these offshore locations, Confronting Directly and Indirectly Are You Attuned to Notice largely works through the export model
• This makes use of several intermediaries in between, before the product by Confronting Directly and Indirectly Are You Attuned to Notice reaches the target consumers
• Intermediaries for Confronting Directly and Indirectly Are You Attuned to Notice include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Confronting Directly and Indirectly Are You Attuned to Notice makes use of selective distribution channel
• Confronting Directly and Indirectly Are You Attuned to Notice has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Confronting Directly and Indirectly Are You Attuned to Notice has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice

The industry in which Confronting Directly and Indirectly Are You Attuned to Notice operates is very responsive to market and consumer trends. Confronting Directly and Indirectly Are You Attuned to Notice, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Confronting Directly and Indirectly Are You Attuned to Notice competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Confronting Directly and Indirectly Are You Attuned to Notice also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Confronting Directly and Indirectly Are You Attuned to Notice experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Confronting Directly and Indirectly Are You Attuned to Notice

The marketing mix for Confronting Directly and Indirectly Are You Attuned to Notice as per the marketing strategy is the following:

11.1. Product

• Confronting Directly and Indirectly Are You Attuned to Notice has a broad product portfolio
• Confronting Directly and Indirectly Are You Attuned to Notice provides mass marketed products for all segments across the market undifferentiated
• Confronting Directly and Indirectly Are You Attuned to Notice also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Confronting Directly and Indirectly Are You Attuned to Notice maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Confronting Directly and Indirectly Are You Attuned to Notice wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Confronting Directly and Indirectly Are You Attuned to Notice also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Confronting Directly and Indirectly Are You Attuned to Notice also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Confronting Directly and Indirectly Are You Attuned to Notice prices its products so that its target consumers can afford it easily
• Confronting Directly and Indirectly Are You Attuned to Notice uses relative pricing strategy for its products
• The price of Confronting Directly and Indirectly Are You Attuned to Notice’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Confronting Directly and Indirectly Are You Attuned to Notice has a high budget allocated towards marketing activities
• The Confronting Directly and Indirectly Are You Attuned to Notice invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Confronting Directly and Indirectly Are You Attuned to Notice marketing strategy to cap costs and expenses
• Confronting Directly and Indirectly Are You Attuned to Notice also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Confronting Directly and Indirectly Are You Attuned to Notice also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Confronting Directly and Indirectly Are You Attuned to Notice has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Confronting Directly and Indirectly Are You Attuned to Notice hires without discrimination
• Confronting Directly and Indirectly Are You Attuned to Notice ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Confronting Directly and Indirectly Are You Attuned to Notice focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Confronting Directly and Indirectly Are You Attuned to Notice - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Confronting Directly and Indirectly Are You Attuned to Notice are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Confronting Directly and Indirectly Are You Attuned to Notice

11.7. Physical evidence

• The physical evidence for Confronting Directly and Indirectly Are You Attuned to Notice includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Confronting Directly and Indirectly Are You Attuned to Notice, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Confronting Directly and Indirectly Are You Attuned to Notice is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Confronting Directly and Indirectly Are You Attuned to Notice for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Confronting Directly and Indirectly Are You Attuned to Notice interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Confronting Directly and Indirectly Are You Attuned to Notice also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Confronting Directly and Indirectly Are You Attuned to Notice brand

13. Monitoring and evaluation of the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice

13.1. Changes in sales

• Confronting Directly and Indirectly Are You Attuned to Notice regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice
• Sometimes, Confronting Directly and Indirectly Are You Attuned to Notice experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Confronting Directly and Indirectly Are You Attuned to Notice frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Confronting Directly and Indirectly Are You Attuned to Notice to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice can also be seen through the revenue and profit growth
• Return on investment allows Confronting Directly and Indirectly Are You Attuned to Notice to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Confronting Directly and Indirectly Are You Attuned to Notice are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Confronting Directly and Indirectly Are You Attuned to Notice