Marketing Mix Of Cray Research in 1991

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Cray Research in 1991

Cray Research in 1991 makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Cray Research in 1991 is presented below:

2.1. Product

Product is one of the most important components of the Cray Research in 1991 Marketing mix. The distinctive characteristics of the product by Cray Research in 1991 are:

2.1.1. Quality

• Cray Research in 1991 maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Cray Research in 1991 procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Cray Research in 1991 with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Cray Research in 1991 are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Cray Research in 1991 has a broad portfolio of products
• The broad portfolio helps Cray Research in 1991 in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Cray Research in 1991
• The broader product portfolio also adds more value for Cray Research in 1991

2.1.4. Benefits of product consumption

• Cray Research in 1991 offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Cray Research in 1991 is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Cray Research in 1991 promise consumers an ego boost, confidence, and security
• Cray Research in 1991 also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Cray Research in 1991 are available in different sizes
• Cray Research in 1991 has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Cray Research in 1991 has also increased the trial rate
• Different SKUs have also helped Cray Research in 1991 improve its product accessibility

2.2. Price

Cray Research in 1991 marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Cray Research in 1991 uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Cray Research in 1991 encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Cray Research in 1991 products amongst consumers
• With premium prices, Cray Research in 1991 has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Cray Research in 1991 products
• Using elements of premium prices in other product ranges has also allowed Cray Research in 1991 to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Cray Research in 1991 has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Cray Research in 1991 also successfully adds more value to its products from the point of view of customers
• Cray Research in 1991 also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Cray Research in 1991 products because of its use of psychological pricing
• Cray Research in 1991 is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Cray Research in 1991 is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Cray Research in 1991 to cover shipping and customs expenses
• Geographical pricing also allows Cray Research in 1991 to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Cray Research in 1991 is also known to use bundle pricing strategy popularly
• Cray Research in 1991 also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Cray Research in 1991 experiences higher return on the cost of gaining a new customer
• With bundle pricing, Cray Research in 1991 is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Cray Research in 1991.

2.3. Placement

Cray Research in 1991 places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Cray Research in 1991 in all markets
• Company-operated stores give Cray Research in 1991 higher control over operations as well as store layout and design
• Cray Research in 1991 also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Cray Research in 1991 in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Cray Research in 1991 licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Cray Research in 1991 in unstable markets
• Licensed stores have also given Cray Research in 1991 high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Cray Research in 1991 has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Cray Research in 1991 by aligning it with local cultural values
• Licensed stores also help Cray Research in 1991 in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Cray Research in 1991 has developed a successfully operational website for online order placement and order tracking
• Cray Research in 1991 also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Cray Research in 1991 and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Cray Research in 1991 also places its products in supermarkets and hypermarkets across the country
• A large number of Cray Research in 1991 target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Cray Research in 1991

2.3.5. Partner agents

• In offshore locations, Cray Research in 1991 also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Cray Research in 1991 contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Cray Research in 1991 also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Cray Research in 1991 to interact with the consumers and influence them directly. Cray Research in 1991 uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Cray Research in 1991 has corporate profiles on all social media websites and portals
• Cray Research in 1991 uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Cray Research in 1991 to understand the customers, their needs and demands
• Cray Research in 1991 uses this feedback and incorporates it in its broader marketing and organizational strategy
• Cray Research in 1991 also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Cray Research in 1991 has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Cray Research in 1991 and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Cray Research in 1991 on high valued purchases
• Frequent usage and purchase of products by Cray Research in 1991 also has rewards against the loyalty card

2.4.3. Community Influencers

• Cray Research in 1991 makes use of community influencers as its on-ground promotional efforts
• Cray Research in 1991 identifies strong and confident individuals to be brand ambassadors in their communities
• Cray Research in 1991 provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Cray Research in 1991 also makes use of out of house hoardings
• Hoardings increase visibility for Cray Research in 1991 and also work towards building stronger brand recall
• Cray Research in 1991 also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Cray Research in 1991 have progressed to include a slice of life elements and characteristics
• TV advertisements by Cray Research in 1991 also highlight the functional benefits of the product

2.5. People

The marketing mix of Cray Research in 1991 also places an essential focus on people development and people building. This is because Cray Research in 1991 realizes the importance of employees in building strong customer relationships. Cray Research in 1991 develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Cray Research in 1991 makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Cray Research in 1991 are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Cray Research in 1991 also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Cray Research in 1991 take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Cray Research in 1991, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Cray Research in 1991 works on strengthening the organizational commitment in its employees
• Cray Research in 1991 builds employee loyalty so that people can reflect their optimal best at work
• Cray Research in 1991 also understands that satisfied employees will lead to happy and satisfied customers
• Cray Research in 1991 regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Cray Research in 1991 also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Cray Research in 1991 employees are the face of the organization
• Cray Research in 1991 are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Cray Research in 1991 distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Cray Research in 1991 remains one of the leading players in the industry also because of its focus on succession planning
• Cray Research in 1991 conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Cray Research in 1991
• Strategic succession planning has allowed Cray Research in 1991 to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Cray Research in 1991 has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Cray Research in 1991 are clearly defined and communicated to the employees
• Cray Research in 1991 makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Cray Research in 1991

2.6.2. People Management

• Cray Research in 1991 has also defined clear processes for people management through streamlining its human resource management department
• Cray Research in 1991 has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Cray Research in 1991 to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Cray Research in 1991 also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Cray Research in 1991 manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Cray Research in 1991 for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Cray Research in 1991 as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Cray Research in 1991 include:

2.7.1. Store atmosphere

• The store design and management for Cray Research in 1991 is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Cray Research in 1991 at ease
• The store design is also important for Cray Research in 1991 because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Cray Research in 1991 to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Cray Research in 1991 has unique packaging, which is different from other players in the industry
• Cray Research in 1991 also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Cray Research in 1991
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Cray Research in 1991

2.7.3. Website design

• The website design is simple and easy to use
• Cray Research in 1991 has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Cray Research in 1991 also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings