Marketing Mix Of Cresud S A Farmer or Real Estate Developer

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Cresud S A Farmer or Real Estate Developer

Cresud S A Farmer or Real Estate Developer makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Cresud S A Farmer or Real Estate Developer is presented below:

2.1. Product

Product is one of the most important components of the Cresud S A Farmer or Real Estate Developer Marketing mix. The distinctive characteristics of the product by Cresud S A Farmer or Real Estate Developer are:

2.1.1. Quality

• Cresud S A Farmer or Real Estate Developer maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Cresud S A Farmer or Real Estate Developer procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Cresud S A Farmer or Real Estate Developer with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Cresud S A Farmer or Real Estate Developer are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Cresud S A Farmer or Real Estate Developer has a broad portfolio of products
• The broad portfolio helps Cresud S A Farmer or Real Estate Developer in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Cresud S A Farmer or Real Estate Developer
• The broader product portfolio also adds more value for Cresud S A Farmer or Real Estate Developer

2.1.4. Benefits of product consumption

• Cresud S A Farmer or Real Estate Developer offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Cresud S A Farmer or Real Estate Developer is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Cresud S A Farmer or Real Estate Developer promise consumers an ego boost, confidence, and security
• Cresud S A Farmer or Real Estate Developer also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Cresud S A Farmer or Real Estate Developer are available in different sizes
• Cresud S A Farmer or Real Estate Developer has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Cresud S A Farmer or Real Estate Developer has also increased the trial rate
• Different SKUs have also helped Cresud S A Farmer or Real Estate Developer improve its product accessibility

2.2. Price

Cresud S A Farmer or Real Estate Developer marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Cresud S A Farmer or Real Estate Developer uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Cresud S A Farmer or Real Estate Developer encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Cresud S A Farmer or Real Estate Developer products amongst consumers
• With premium prices, Cresud S A Farmer or Real Estate Developer has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Cresud S A Farmer or Real Estate Developer products
• Using elements of premium prices in other product ranges has also allowed Cresud S A Farmer or Real Estate Developer to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Cresud S A Farmer or Real Estate Developer has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Cresud S A Farmer or Real Estate Developer also successfully adds more value to its products from the point of view of customers
• Cresud S A Farmer or Real Estate Developer also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Cresud S A Farmer or Real Estate Developer products because of its use of psychological pricing
• Cresud S A Farmer or Real Estate Developer is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Cresud S A Farmer or Real Estate Developer is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Cresud S A Farmer or Real Estate Developer to cover shipping and customs expenses
• Geographical pricing also allows Cresud S A Farmer or Real Estate Developer to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Cresud S A Farmer or Real Estate Developer is also known to use bundle pricing strategy popularly
• Cresud S A Farmer or Real Estate Developer also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Cresud S A Farmer or Real Estate Developer experiences higher return on the cost of gaining a new customer
• With bundle pricing, Cresud S A Farmer or Real Estate Developer is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Cresud S A Farmer or Real Estate Developer.

2.3. Placement

Cresud S A Farmer or Real Estate Developer places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Cresud S A Farmer or Real Estate Developer in all markets
• Company-operated stores give Cresud S A Farmer or Real Estate Developer higher control over operations as well as store layout and design
• Cresud S A Farmer or Real Estate Developer also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Cresud S A Farmer or Real Estate Developer in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Cresud S A Farmer or Real Estate Developer licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Cresud S A Farmer or Real Estate Developer in unstable markets
• Licensed stores have also given Cresud S A Farmer or Real Estate Developer high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Cresud S A Farmer or Real Estate Developer has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Cresud S A Farmer or Real Estate Developer by aligning it with local cultural values
• Licensed stores also help Cresud S A Farmer or Real Estate Developer in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Cresud S A Farmer or Real Estate Developer has developed a successfully operational website for online order placement and order tracking
• Cresud S A Farmer or Real Estate Developer also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Cresud S A Farmer or Real Estate Developer and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Cresud S A Farmer or Real Estate Developer also places its products in supermarkets and hypermarkets across the country
• A large number of Cresud S A Farmer or Real Estate Developer target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Cresud S A Farmer or Real Estate Developer

2.3.5. Partner agents

• In offshore locations, Cresud S A Farmer or Real Estate Developer also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Cresud S A Farmer or Real Estate Developer contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Cresud S A Farmer or Real Estate Developer also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Cresud S A Farmer or Real Estate Developer to interact with the consumers and influence them directly. Cresud S A Farmer or Real Estate Developer uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Cresud S A Farmer or Real Estate Developer has corporate profiles on all social media websites and portals
• Cresud S A Farmer or Real Estate Developer uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Cresud S A Farmer or Real Estate Developer to understand the customers, their needs and demands
• Cresud S A Farmer or Real Estate Developer uses this feedback and incorporates it in its broader marketing and organizational strategy
• Cresud S A Farmer or Real Estate Developer also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Cresud S A Farmer or Real Estate Developer has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Cresud S A Farmer or Real Estate Developer and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Cresud S A Farmer or Real Estate Developer on high valued purchases
• Frequent usage and purchase of products by Cresud S A Farmer or Real Estate Developer also has rewards against the loyalty card

2.4.3. Community Influencers

• Cresud S A Farmer or Real Estate Developer makes use of community influencers as its on-ground promotional efforts
• Cresud S A Farmer or Real Estate Developer identifies strong and confident individuals to be brand ambassadors in their communities
• Cresud S A Farmer or Real Estate Developer provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Cresud S A Farmer or Real Estate Developer also makes use of out of house hoardings
• Hoardings increase visibility for Cresud S A Farmer or Real Estate Developer and also work towards building stronger brand recall
• Cresud S A Farmer or Real Estate Developer also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Cresud S A Farmer or Real Estate Developer have progressed to include a slice of life elements and characteristics
• TV advertisements by Cresud S A Farmer or Real Estate Developer also highlight the functional benefits of the product

2.5. People

The marketing mix of Cresud S A Farmer or Real Estate Developer also places an essential focus on people development and people building. This is because Cresud S A Farmer or Real Estate Developer realizes the importance of employees in building strong customer relationships. Cresud S A Farmer or Real Estate Developer develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Cresud S A Farmer or Real Estate Developer makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Cresud S A Farmer or Real Estate Developer are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Cresud S A Farmer or Real Estate Developer also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Cresud S A Farmer or Real Estate Developer take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Cresud S A Farmer or Real Estate Developer, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Cresud S A Farmer or Real Estate Developer works on strengthening the organizational commitment in its employees
• Cresud S A Farmer or Real Estate Developer builds employee loyalty so that people can reflect their optimal best at work
• Cresud S A Farmer or Real Estate Developer also understands that satisfied employees will lead to happy and satisfied customers
• Cresud S A Farmer or Real Estate Developer regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Cresud S A Farmer or Real Estate Developer also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Cresud S A Farmer or Real Estate Developer employees are the face of the organization
• Cresud S A Farmer or Real Estate Developer are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Cresud S A Farmer or Real Estate Developer distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Cresud S A Farmer or Real Estate Developer remains one of the leading players in the industry also because of its focus on succession planning
• Cresud S A Farmer or Real Estate Developer conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Cresud S A Farmer or Real Estate Developer
• Strategic succession planning has allowed Cresud S A Farmer or Real Estate Developer to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Cresud S A Farmer or Real Estate Developer has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Cresud S A Farmer or Real Estate Developer are clearly defined and communicated to the employees
• Cresud S A Farmer or Real Estate Developer makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Cresud S A Farmer or Real Estate Developer

2.6.2. People Management

• Cresud S A Farmer or Real Estate Developer has also defined clear processes for people management through streamlining its human resource management department
• Cresud S A Farmer or Real Estate Developer has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Cresud S A Farmer or Real Estate Developer to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Cresud S A Farmer or Real Estate Developer also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Cresud S A Farmer or Real Estate Developer manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Cresud S A Farmer or Real Estate Developer for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Cresud S A Farmer or Real Estate Developer as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Cresud S A Farmer or Real Estate Developer include:

2.7.1. Store atmosphere

• The store design and management for Cresud S A Farmer or Real Estate Developer is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Cresud S A Farmer or Real Estate Developer at ease
• The store design is also important for Cresud S A Farmer or Real Estate Developer because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Cresud S A Farmer or Real Estate Developer to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Cresud S A Farmer or Real Estate Developer has unique packaging, which is different from other players in the industry
• Cresud S A Farmer or Real Estate Developer also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Cresud S A Farmer or Real Estate Developer
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Cresud S A Farmer or Real Estate Developer

2.7.3. Website design

• The website design is simple and easy to use
• Cresud S A Farmer or Real Estate Developer has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Cresud S A Farmer or Real Estate Developer also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings