Marketing Mix Of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns

Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is presented below:

2.1. Product

Product is one of the most important components of the Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns Marketing mix. The distinctive characteristics of the product by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns are:

2.1.1. Quality

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has a broad portfolio of products
• The broad portfolio helps Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns
• The broader product portfolio also adds more value for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns

2.1.4. Benefits of product consumption

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns promise consumers an ego boost, confidence, and security
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns are available in different sizes
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has also increased the trial rate
• Different SKUs have also helped Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns improve its product accessibility

2.2. Price

Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns products amongst consumers
• With premium prices, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns products
• Using elements of premium prices in other product ranges has also allowed Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also successfully adds more value to its products from the point of view of customers
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns products because of its use of psychological pricing
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to cover shipping and customs expenses
• Geographical pricing also allows Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is also known to use bundle pricing strategy popularly
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns experiences higher return on the cost of gaining a new customer
• With bundle pricing, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns.

2.3. Placement

Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns in all markets
• Company-operated stores give Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns higher control over operations as well as store layout and design
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns in unstable markets
• Licensed stores have also given Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns by aligning it with local cultural values
• Licensed stores also help Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has developed a successfully operational website for online order placement and order tracking
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also places its products in supermarkets and hypermarkets across the country
• A large number of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns

2.3.5. Partner agents

• In offshore locations, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to interact with the consumers and influence them directly. Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has corporate profiles on all social media websites and portals
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to understand the customers, their needs and demands
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns uses this feedback and incorporates it in its broader marketing and organizational strategy
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns on high valued purchases
• Frequent usage and purchase of products by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also has rewards against the loyalty card

2.4.3. Community Influencers

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns makes use of community influencers as its on-ground promotional efforts
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns identifies strong and confident individuals to be brand ambassadors in their communities
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also makes use of out of house hoardings
• Hoardings increase visibility for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns and also work towards building stronger brand recall
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns have progressed to include a slice of life elements and characteristics
• TV advertisements by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also highlight the functional benefits of the product

2.5. People

The marketing mix of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also places an essential focus on people development and people building. This is because Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns realizes the importance of employees in building strong customer relationships. Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns works on strengthening the organizational commitment in its employees
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns builds employee loyalty so that people can reflect their optimal best at work
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also understands that satisfied employees will lead to happy and satisfied customers
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns employees are the face of the organization
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns remains one of the leading players in the industry also because of its focus on succession planning
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns
• Strategic succession planning has allowed Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns are clearly defined and communicated to the employees
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns

2.6.2. People Management

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has also defined clear processes for people management through streamlining its human resource management department
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns include:

2.7.1. Store atmosphere

• The store design and management for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns at ease
• The store design is also important for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has unique packaging, which is different from other players in the industry
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns

2.7.3. Website design

• The website design is simple and easy to use
• Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Crowdsourcing in a Time of Empowered Stakeholders Lessons from Crowdsourcing Campaigns also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings