Marketing Mix Of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors

Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is presented below:

2.1. Product

Product is one of the most important components of the Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors Marketing mix. The distinctive characteristics of the product by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors are:

2.1.1. Quality

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has a broad portfolio of products
• The broad portfolio helps Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors
• The broader product portfolio also adds more value for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors

2.1.4. Benefits of product consumption

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors promise consumers an ego boost, confidence, and security
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors are available in different sizes
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has also increased the trial rate
• Different SKUs have also helped Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors improve its product accessibility

2.2. Price

Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors products amongst consumers
• With premium prices, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors products
• Using elements of premium prices in other product ranges has also allowed Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also successfully adds more value to its products from the point of view of customers
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors products because of its use of psychological pricing
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to cover shipping and customs expenses
• Geographical pricing also allows Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is also known to use bundle pricing strategy popularly
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors experiences higher return on the cost of gaining a new customer
• With bundle pricing, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors.

2.3. Placement

Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors in all markets
• Company-operated stores give Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors higher control over operations as well as store layout and design
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors in unstable markets
• Licensed stores have also given Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors by aligning it with local cultural values
• Licensed stores also help Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has developed a successfully operational website for online order placement and order tracking
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also places its products in supermarkets and hypermarkets across the country
• A large number of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors

2.3.5. Partner agents

• In offshore locations, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to interact with the consumers and influence them directly. Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has corporate profiles on all social media websites and portals
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to understand the customers, their needs and demands
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors uses this feedback and incorporates it in its broader marketing and organizational strategy
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors on high valued purchases
• Frequent usage and purchase of products by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also has rewards against the loyalty card

2.4.3. Community Influencers

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors makes use of community influencers as its on-ground promotional efforts
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors identifies strong and confident individuals to be brand ambassadors in their communities
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also makes use of out of house hoardings
• Hoardings increase visibility for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors and also work towards building stronger brand recall
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors have progressed to include a slice of life elements and characteristics
• TV advertisements by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also highlight the functional benefits of the product

2.5. People

The marketing mix of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also places an essential focus on people development and people building. This is because Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors realizes the importance of employees in building strong customer relationships. Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors works on strengthening the organizational commitment in its employees
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors builds employee loyalty so that people can reflect their optimal best at work
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also understands that satisfied employees will lead to happy and satisfied customers
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors employees are the face of the organization
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors remains one of the leading players in the industry also because of its focus on succession planning
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors
• Strategic succession planning has allowed Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors are clearly defined and communicated to the employees
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors

2.6.2. People Management

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has also defined clear processes for people management through streamlining its human resource management department
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors include:

2.7.1. Store atmosphere

• The store design and management for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors at ease
• The store design is also important for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has unique packaging, which is different from other players in the industry
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors

2.7.3. Website design

• The website design is simple and easy to use
• Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Cumberland Metal Industries C Model Year 1979 Negotiations with Beta Motors also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings