Marketing Mix Of Decision Tools to Keep You on the Right Path

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Decision Tools to Keep You on the Right Path

Decision Tools to Keep You on the Right Path makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Decision Tools to Keep You on the Right Path is presented below:

2.1. Product

Product is one of the most important components of the Decision Tools to Keep You on the Right Path Marketing mix. The distinctive characteristics of the product by Decision Tools to Keep You on the Right Path are:

2.1.1. Quality

• Decision Tools to Keep You on the Right Path maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Decision Tools to Keep You on the Right Path procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Decision Tools to Keep You on the Right Path with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Decision Tools to Keep You on the Right Path are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Decision Tools to Keep You on the Right Path has a broad portfolio of products
• The broad portfolio helps Decision Tools to Keep You on the Right Path in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Decision Tools to Keep You on the Right Path
• The broader product portfolio also adds more value for Decision Tools to Keep You on the Right Path

2.1.4. Benefits of product consumption

• Decision Tools to Keep You on the Right Path offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Decision Tools to Keep You on the Right Path is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Decision Tools to Keep You on the Right Path promise consumers an ego boost, confidence, and security
• Decision Tools to Keep You on the Right Path also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Decision Tools to Keep You on the Right Path are available in different sizes
• Decision Tools to Keep You on the Right Path has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Decision Tools to Keep You on the Right Path has also increased the trial rate
• Different SKUs have also helped Decision Tools to Keep You on the Right Path improve its product accessibility

2.2. Price

Decision Tools to Keep You on the Right Path marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Decision Tools to Keep You on the Right Path uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Decision Tools to Keep You on the Right Path encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Decision Tools to Keep You on the Right Path products amongst consumers
• With premium prices, Decision Tools to Keep You on the Right Path has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Decision Tools to Keep You on the Right Path products
• Using elements of premium prices in other product ranges has also allowed Decision Tools to Keep You on the Right Path to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Decision Tools to Keep You on the Right Path has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Decision Tools to Keep You on the Right Path also successfully adds more value to its products from the point of view of customers
• Decision Tools to Keep You on the Right Path also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Decision Tools to Keep You on the Right Path products because of its use of psychological pricing
• Decision Tools to Keep You on the Right Path is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Decision Tools to Keep You on the Right Path is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Decision Tools to Keep You on the Right Path to cover shipping and customs expenses
• Geographical pricing also allows Decision Tools to Keep You on the Right Path to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Decision Tools to Keep You on the Right Path is also known to use bundle pricing strategy popularly
• Decision Tools to Keep You on the Right Path also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Decision Tools to Keep You on the Right Path experiences higher return on the cost of gaining a new customer
• With bundle pricing, Decision Tools to Keep You on the Right Path is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Decision Tools to Keep You on the Right Path.

2.3. Placement

Decision Tools to Keep You on the Right Path places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Decision Tools to Keep You on the Right Path in all markets
• Company-operated stores give Decision Tools to Keep You on the Right Path higher control over operations as well as store layout and design
• Decision Tools to Keep You on the Right Path also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Decision Tools to Keep You on the Right Path in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Decision Tools to Keep You on the Right Path licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Decision Tools to Keep You on the Right Path in unstable markets
• Licensed stores have also given Decision Tools to Keep You on the Right Path high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Decision Tools to Keep You on the Right Path has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Decision Tools to Keep You on the Right Path by aligning it with local cultural values
• Licensed stores also help Decision Tools to Keep You on the Right Path in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Decision Tools to Keep You on the Right Path has developed a successfully operational website for online order placement and order tracking
• Decision Tools to Keep You on the Right Path also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Decision Tools to Keep You on the Right Path and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Decision Tools to Keep You on the Right Path also places its products in supermarkets and hypermarkets across the country
• A large number of Decision Tools to Keep You on the Right Path target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Decision Tools to Keep You on the Right Path

2.3.5. Partner agents

• In offshore locations, Decision Tools to Keep You on the Right Path also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Decision Tools to Keep You on the Right Path contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Decision Tools to Keep You on the Right Path also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Decision Tools to Keep You on the Right Path to interact with the consumers and influence them directly. Decision Tools to Keep You on the Right Path uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Decision Tools to Keep You on the Right Path has corporate profiles on all social media websites and portals
• Decision Tools to Keep You on the Right Path uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Decision Tools to Keep You on the Right Path to understand the customers, their needs and demands
• Decision Tools to Keep You on the Right Path uses this feedback and incorporates it in its broader marketing and organizational strategy
• Decision Tools to Keep You on the Right Path also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Decision Tools to Keep You on the Right Path has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Decision Tools to Keep You on the Right Path and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Decision Tools to Keep You on the Right Path on high valued purchases
• Frequent usage and purchase of products by Decision Tools to Keep You on the Right Path also has rewards against the loyalty card

2.4.3. Community Influencers

• Decision Tools to Keep You on the Right Path makes use of community influencers as its on-ground promotional efforts
• Decision Tools to Keep You on the Right Path identifies strong and confident individuals to be brand ambassadors in their communities
• Decision Tools to Keep You on the Right Path provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Decision Tools to Keep You on the Right Path also makes use of out of house hoardings
• Hoardings increase visibility for Decision Tools to Keep You on the Right Path and also work towards building stronger brand recall
• Decision Tools to Keep You on the Right Path also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Decision Tools to Keep You on the Right Path have progressed to include a slice of life elements and characteristics
• TV advertisements by Decision Tools to Keep You on the Right Path also highlight the functional benefits of the product

2.5. People

The marketing mix of Decision Tools to Keep You on the Right Path also places an essential focus on people development and people building. This is because Decision Tools to Keep You on the Right Path realizes the importance of employees in building strong customer relationships. Decision Tools to Keep You on the Right Path develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Decision Tools to Keep You on the Right Path makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Decision Tools to Keep You on the Right Path are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Decision Tools to Keep You on the Right Path also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Decision Tools to Keep You on the Right Path take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Decision Tools to Keep You on the Right Path, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Decision Tools to Keep You on the Right Path works on strengthening the organizational commitment in its employees
• Decision Tools to Keep You on the Right Path builds employee loyalty so that people can reflect their optimal best at work
• Decision Tools to Keep You on the Right Path also understands that satisfied employees will lead to happy and satisfied customers
• Decision Tools to Keep You on the Right Path regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Decision Tools to Keep You on the Right Path also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Decision Tools to Keep You on the Right Path employees are the face of the organization
• Decision Tools to Keep You on the Right Path are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Decision Tools to Keep You on the Right Path distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Decision Tools to Keep You on the Right Path remains one of the leading players in the industry also because of its focus on succession planning
• Decision Tools to Keep You on the Right Path conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Decision Tools to Keep You on the Right Path
• Strategic succession planning has allowed Decision Tools to Keep You on the Right Path to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Decision Tools to Keep You on the Right Path has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Decision Tools to Keep You on the Right Path are clearly defined and communicated to the employees
• Decision Tools to Keep You on the Right Path makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Decision Tools to Keep You on the Right Path

2.6.2. People Management

• Decision Tools to Keep You on the Right Path has also defined clear processes for people management through streamlining its human resource management department
• Decision Tools to Keep You on the Right Path has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Decision Tools to Keep You on the Right Path to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Decision Tools to Keep You on the Right Path also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Decision Tools to Keep You on the Right Path manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Decision Tools to Keep You on the Right Path for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Decision Tools to Keep You on the Right Path as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Decision Tools to Keep You on the Right Path include:

2.7.1. Store atmosphere

• The store design and management for Decision Tools to Keep You on the Right Path is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Decision Tools to Keep You on the Right Path at ease
• The store design is also important for Decision Tools to Keep You on the Right Path because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Decision Tools to Keep You on the Right Path to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Decision Tools to Keep You on the Right Path has unique packaging, which is different from other players in the industry
• Decision Tools to Keep You on the Right Path also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Decision Tools to Keep You on the Right Path
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Decision Tools to Keep You on the Right Path

2.7.3. Website design

• The website design is simple and easy to use
• Decision Tools to Keep You on the Right Path has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Decision Tools to Keep You on the Right Path also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings