Marketing Mix Of Delhi Transport Department Case of Uber Taxi Rape

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Delhi Transport Department Case of Uber Taxi Rape

Delhi Transport Department Case of Uber Taxi Rape makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Delhi Transport Department Case of Uber Taxi Rape is presented below:

2.1. Product

Product is one of the most important components of the Delhi Transport Department Case of Uber Taxi Rape Marketing mix. The distinctive characteristics of the product by Delhi Transport Department Case of Uber Taxi Rape are:

2.1.1. Quality

• Delhi Transport Department Case of Uber Taxi Rape maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Delhi Transport Department Case of Uber Taxi Rape procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Delhi Transport Department Case of Uber Taxi Rape with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Delhi Transport Department Case of Uber Taxi Rape are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Delhi Transport Department Case of Uber Taxi Rape has a broad portfolio of products
• The broad portfolio helps Delhi Transport Department Case of Uber Taxi Rape in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Delhi Transport Department Case of Uber Taxi Rape
• The broader product portfolio also adds more value for Delhi Transport Department Case of Uber Taxi Rape

2.1.4. Benefits of product consumption

• Delhi Transport Department Case of Uber Taxi Rape offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Delhi Transport Department Case of Uber Taxi Rape is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Delhi Transport Department Case of Uber Taxi Rape promise consumers an ego boost, confidence, and security
• Delhi Transport Department Case of Uber Taxi Rape also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Delhi Transport Department Case of Uber Taxi Rape are available in different sizes
• Delhi Transport Department Case of Uber Taxi Rape has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Delhi Transport Department Case of Uber Taxi Rape has also increased the trial rate
• Different SKUs have also helped Delhi Transport Department Case of Uber Taxi Rape improve its product accessibility

2.2. Price

Delhi Transport Department Case of Uber Taxi Rape marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Delhi Transport Department Case of Uber Taxi Rape uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Delhi Transport Department Case of Uber Taxi Rape encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Delhi Transport Department Case of Uber Taxi Rape products amongst consumers
• With premium prices, Delhi Transport Department Case of Uber Taxi Rape has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Delhi Transport Department Case of Uber Taxi Rape products
• Using elements of premium prices in other product ranges has also allowed Delhi Transport Department Case of Uber Taxi Rape to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Delhi Transport Department Case of Uber Taxi Rape has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Delhi Transport Department Case of Uber Taxi Rape also successfully adds more value to its products from the point of view of customers
• Delhi Transport Department Case of Uber Taxi Rape also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Delhi Transport Department Case of Uber Taxi Rape products because of its use of psychological pricing
• Delhi Transport Department Case of Uber Taxi Rape is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Delhi Transport Department Case of Uber Taxi Rape is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Delhi Transport Department Case of Uber Taxi Rape to cover shipping and customs expenses
• Geographical pricing also allows Delhi Transport Department Case of Uber Taxi Rape to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Delhi Transport Department Case of Uber Taxi Rape is also known to use bundle pricing strategy popularly
• Delhi Transport Department Case of Uber Taxi Rape also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Delhi Transport Department Case of Uber Taxi Rape experiences higher return on the cost of gaining a new customer
• With bundle pricing, Delhi Transport Department Case of Uber Taxi Rape is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Delhi Transport Department Case of Uber Taxi Rape.

2.3. Placement

Delhi Transport Department Case of Uber Taxi Rape places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Delhi Transport Department Case of Uber Taxi Rape in all markets
• Company-operated stores give Delhi Transport Department Case of Uber Taxi Rape higher control over operations as well as store layout and design
• Delhi Transport Department Case of Uber Taxi Rape also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Delhi Transport Department Case of Uber Taxi Rape in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Delhi Transport Department Case of Uber Taxi Rape licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Delhi Transport Department Case of Uber Taxi Rape in unstable markets
• Licensed stores have also given Delhi Transport Department Case of Uber Taxi Rape high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Delhi Transport Department Case of Uber Taxi Rape has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Delhi Transport Department Case of Uber Taxi Rape by aligning it with local cultural values
• Licensed stores also help Delhi Transport Department Case of Uber Taxi Rape in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Delhi Transport Department Case of Uber Taxi Rape has developed a successfully operational website for online order placement and order tracking
• Delhi Transport Department Case of Uber Taxi Rape also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Delhi Transport Department Case of Uber Taxi Rape and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Delhi Transport Department Case of Uber Taxi Rape also places its products in supermarkets and hypermarkets across the country
• A large number of Delhi Transport Department Case of Uber Taxi Rape target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Delhi Transport Department Case of Uber Taxi Rape

2.3.5. Partner agents

• In offshore locations, Delhi Transport Department Case of Uber Taxi Rape also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Delhi Transport Department Case of Uber Taxi Rape contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Delhi Transport Department Case of Uber Taxi Rape also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Delhi Transport Department Case of Uber Taxi Rape to interact with the consumers and influence them directly. Delhi Transport Department Case of Uber Taxi Rape uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Delhi Transport Department Case of Uber Taxi Rape has corporate profiles on all social media websites and portals
• Delhi Transport Department Case of Uber Taxi Rape uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Delhi Transport Department Case of Uber Taxi Rape to understand the customers, their needs and demands
• Delhi Transport Department Case of Uber Taxi Rape uses this feedback and incorporates it in its broader marketing and organizational strategy
• Delhi Transport Department Case of Uber Taxi Rape also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Delhi Transport Department Case of Uber Taxi Rape has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Delhi Transport Department Case of Uber Taxi Rape and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Delhi Transport Department Case of Uber Taxi Rape on high valued purchases
• Frequent usage and purchase of products by Delhi Transport Department Case of Uber Taxi Rape also has rewards against the loyalty card

2.4.3. Community Influencers

• Delhi Transport Department Case of Uber Taxi Rape makes use of community influencers as its on-ground promotional efforts
• Delhi Transport Department Case of Uber Taxi Rape identifies strong and confident individuals to be brand ambassadors in their communities
• Delhi Transport Department Case of Uber Taxi Rape provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Delhi Transport Department Case of Uber Taxi Rape also makes use of out of house hoardings
• Hoardings increase visibility for Delhi Transport Department Case of Uber Taxi Rape and also work towards building stronger brand recall
• Delhi Transport Department Case of Uber Taxi Rape also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Delhi Transport Department Case of Uber Taxi Rape have progressed to include a slice of life elements and characteristics
• TV advertisements by Delhi Transport Department Case of Uber Taxi Rape also highlight the functional benefits of the product

2.5. People

The marketing mix of Delhi Transport Department Case of Uber Taxi Rape also places an essential focus on people development and people building. This is because Delhi Transport Department Case of Uber Taxi Rape realizes the importance of employees in building strong customer relationships. Delhi Transport Department Case of Uber Taxi Rape develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Delhi Transport Department Case of Uber Taxi Rape makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Delhi Transport Department Case of Uber Taxi Rape are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Delhi Transport Department Case of Uber Taxi Rape also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Delhi Transport Department Case of Uber Taxi Rape take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Delhi Transport Department Case of Uber Taxi Rape, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Delhi Transport Department Case of Uber Taxi Rape works on strengthening the organizational commitment in its employees
• Delhi Transport Department Case of Uber Taxi Rape builds employee loyalty so that people can reflect their optimal best at work
• Delhi Transport Department Case of Uber Taxi Rape also understands that satisfied employees will lead to happy and satisfied customers
• Delhi Transport Department Case of Uber Taxi Rape regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Delhi Transport Department Case of Uber Taxi Rape also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Delhi Transport Department Case of Uber Taxi Rape employees are the face of the organization
• Delhi Transport Department Case of Uber Taxi Rape are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Delhi Transport Department Case of Uber Taxi Rape distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Delhi Transport Department Case of Uber Taxi Rape remains one of the leading players in the industry also because of its focus on succession planning
• Delhi Transport Department Case of Uber Taxi Rape conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Delhi Transport Department Case of Uber Taxi Rape
• Strategic succession planning has allowed Delhi Transport Department Case of Uber Taxi Rape to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Delhi Transport Department Case of Uber Taxi Rape has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Delhi Transport Department Case of Uber Taxi Rape are clearly defined and communicated to the employees
• Delhi Transport Department Case of Uber Taxi Rape makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Delhi Transport Department Case of Uber Taxi Rape

2.6.2. People Management

• Delhi Transport Department Case of Uber Taxi Rape has also defined clear processes for people management through streamlining its human resource management department
• Delhi Transport Department Case of Uber Taxi Rape has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Delhi Transport Department Case of Uber Taxi Rape to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Delhi Transport Department Case of Uber Taxi Rape also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Delhi Transport Department Case of Uber Taxi Rape manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Delhi Transport Department Case of Uber Taxi Rape for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Delhi Transport Department Case of Uber Taxi Rape as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Delhi Transport Department Case of Uber Taxi Rape include:

2.7.1. Store atmosphere

• The store design and management for Delhi Transport Department Case of Uber Taxi Rape is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Delhi Transport Department Case of Uber Taxi Rape at ease
• The store design is also important for Delhi Transport Department Case of Uber Taxi Rape because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Delhi Transport Department Case of Uber Taxi Rape to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Delhi Transport Department Case of Uber Taxi Rape has unique packaging, which is different from other players in the industry
• Delhi Transport Department Case of Uber Taxi Rape also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Delhi Transport Department Case of Uber Taxi Rape
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Delhi Transport Department Case of Uber Taxi Rape

2.7.3. Website design

• The website design is simple and easy to use
• Delhi Transport Department Case of Uber Taxi Rape has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Delhi Transport Department Case of Uber Taxi Rape also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings