Marketing Mix Of DermaCare Zapping Zits Directly

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for DermaCare Zapping Zits Directly

DermaCare Zapping Zits Directly makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix DermaCare Zapping Zits Directly is presented below:

2.1. Product

Product is one of the most important components of the DermaCare Zapping Zits Directly Marketing mix. The distinctive characteristics of the product by DermaCare Zapping Zits Directly are:

2.1.1. Quality

• DermaCare Zapping Zits Directly maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• DermaCare Zapping Zits Directly procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides DermaCare Zapping Zits Directly with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by DermaCare Zapping Zits Directly are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• DermaCare Zapping Zits Directly has a broad portfolio of products
• The broad portfolio helps DermaCare Zapping Zits Directly in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to DermaCare Zapping Zits Directly
• The broader product portfolio also adds more value for DermaCare Zapping Zits Directly

2.1.4. Benefits of product consumption

• DermaCare Zapping Zits Directly offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of DermaCare Zapping Zits Directly is its delivery of emotional benefits to the consumer
• Products manufactured and sold by DermaCare Zapping Zits Directly promise consumers an ego boost, confidence, and security
• DermaCare Zapping Zits Directly also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by DermaCare Zapping Zits Directly are available in different sizes
• DermaCare Zapping Zits Directly has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, DermaCare Zapping Zits Directly has also increased the trial rate
• Different SKUs have also helped DermaCare Zapping Zits Directly improve its product accessibility

2.2. Price

DermaCare Zapping Zits Directly marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix DermaCare Zapping Zits Directly uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, DermaCare Zapping Zits Directly encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of DermaCare Zapping Zits Directly products amongst consumers
• With premium prices, DermaCare Zapping Zits Directly has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in DermaCare Zapping Zits Directly products
• Using elements of premium prices in other product ranges has also allowed DermaCare Zapping Zits Directly to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since DermaCare Zapping Zits Directly has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, DermaCare Zapping Zits Directly also successfully adds more value to its products from the point of view of customers
• DermaCare Zapping Zits Directly also gains higher sales with psychological pricing
• Consumer purchase a higher amount of DermaCare Zapping Zits Directly products because of its use of psychological pricing
• DermaCare Zapping Zits Directly is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• DermaCare Zapping Zits Directly is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows DermaCare Zapping Zits Directly to cover shipping and customs expenses
• Geographical pricing also allows DermaCare Zapping Zits Directly to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, DermaCare Zapping Zits Directly is also known to use bundle pricing strategy popularly
• DermaCare Zapping Zits Directly also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• DermaCare Zapping Zits Directly experiences higher return on the cost of gaining a new customer
• With bundle pricing, DermaCare Zapping Zits Directly is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of DermaCare Zapping Zits Directly.

2.3. Placement

DermaCare Zapping Zits Directly places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of DermaCare Zapping Zits Directly in all markets
• Company-operated stores give DermaCare Zapping Zits Directly higher control over operations as well as store layout and design
• DermaCare Zapping Zits Directly also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to DermaCare Zapping Zits Directly in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• DermaCare Zapping Zits Directly licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for DermaCare Zapping Zits Directly in unstable markets
• Licensed stores have also given DermaCare Zapping Zits Directly high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, DermaCare Zapping Zits Directly has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by DermaCare Zapping Zits Directly by aligning it with local cultural values
• Licensed stores also help DermaCare Zapping Zits Directly in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• DermaCare Zapping Zits Directly has developed a successfully operational website for online order placement and order tracking
• DermaCare Zapping Zits Directly also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for DermaCare Zapping Zits Directly and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• DermaCare Zapping Zits Directly also places its products in supermarkets and hypermarkets across the country
• A large number of DermaCare Zapping Zits Directly target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for DermaCare Zapping Zits Directly

2.3.5. Partner agents

• In offshore locations, DermaCare Zapping Zits Directly also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• DermaCare Zapping Zits Directly contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for DermaCare Zapping Zits Directly also places high importance on the promotional tactics and strategies used. The promotional strategies allow the DermaCare Zapping Zits Directly to interact with the consumers and influence them directly. DermaCare Zapping Zits Directly uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• DermaCare Zapping Zits Directly has corporate profiles on all social media websites and portals
• DermaCare Zapping Zits Directly uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows DermaCare Zapping Zits Directly to understand the customers, their needs and demands
• DermaCare Zapping Zits Directly uses this feedback and incorporates it in its broader marketing and organizational strategy
• DermaCare Zapping Zits Directly also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• DermaCare Zapping Zits Directly has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by DermaCare Zapping Zits Directly and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by DermaCare Zapping Zits Directly on high valued purchases
• Frequent usage and purchase of products by DermaCare Zapping Zits Directly also has rewards against the loyalty card

2.4.3. Community Influencers

• DermaCare Zapping Zits Directly makes use of community influencers as its on-ground promotional efforts
• DermaCare Zapping Zits Directly identifies strong and confident individuals to be brand ambassadors in their communities
• DermaCare Zapping Zits Directly provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, DermaCare Zapping Zits Directly also makes use of out of house hoardings
• Hoardings increase visibility for DermaCare Zapping Zits Directly and also work towards building stronger brand recall
• DermaCare Zapping Zits Directly also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by DermaCare Zapping Zits Directly have progressed to include a slice of life elements and characteristics
• TV advertisements by DermaCare Zapping Zits Directly also highlight the functional benefits of the product

2.5. People

The marketing mix of DermaCare Zapping Zits Directly also places an essential focus on people development and people building. This is because DermaCare Zapping Zits Directly realizes the importance of employees in building strong customer relationships. DermaCare Zapping Zits Directly develops its employee and people by focusing on the following aspects:

2.5.1. Training

• DermaCare Zapping Zits Directly makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at DermaCare Zapping Zits Directly are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at DermaCare Zapping Zits Directly also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by DermaCare Zapping Zits Directly take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• DermaCare Zapping Zits Directly, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• DermaCare Zapping Zits Directly works on strengthening the organizational commitment in its employees
• DermaCare Zapping Zits Directly builds employee loyalty so that people can reflect their optimal best at work
• DermaCare Zapping Zits Directly also understands that satisfied employees will lead to happy and satisfied customers
• DermaCare Zapping Zits Directly regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• DermaCare Zapping Zits Directly also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• DermaCare Zapping Zits Directly employees are the face of the organization
• DermaCare Zapping Zits Directly are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that DermaCare Zapping Zits Directly distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• DermaCare Zapping Zits Directly remains one of the leading players in the industry also because of its focus on succession planning
• DermaCare Zapping Zits Directly conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at DermaCare Zapping Zits Directly
• Strategic succession planning has allowed DermaCare Zapping Zits Directly to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

DermaCare Zapping Zits Directly has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at DermaCare Zapping Zits Directly are clearly defined and communicated to the employees
• DermaCare Zapping Zits Directly makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at DermaCare Zapping Zits Directly

2.6.2. People Management

• DermaCare Zapping Zits Directly has also defined clear processes for people management through streamlining its human resource management department
• DermaCare Zapping Zits Directly has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed DermaCare Zapping Zits Directly to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• DermaCare Zapping Zits Directly also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• DermaCare Zapping Zits Directly manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for DermaCare Zapping Zits Directly for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for DermaCare Zapping Zits Directly as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for DermaCare Zapping Zits Directly include:

2.7.1. Store atmosphere

• The store design and management for DermaCare Zapping Zits Directly is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by DermaCare Zapping Zits Directly at ease
• The store design is also important for DermaCare Zapping Zits Directly because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for DermaCare Zapping Zits Directly to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• DermaCare Zapping Zits Directly has unique packaging, which is different from other players in the industry
• DermaCare Zapping Zits Directly also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by DermaCare Zapping Zits Directly
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by DermaCare Zapping Zits Directly

2.7.3. Website design

• The website design is simple and easy to use
• DermaCare Zapping Zits Directly has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of DermaCare Zapping Zits Directly also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings