Marketing Mix Of Determinants of Sales Person Adaptability

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Determinants of Sales Person Adaptability

Determinants of Sales Person Adaptability makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Determinants of Sales Person Adaptability is presented below:

2.1. Product

Product is one of the most important components of the Determinants of Sales Person Adaptability Marketing mix. The distinctive characteristics of the product by Determinants of Sales Person Adaptability are:

2.1.1. Quality

  • Determinants of Sales Person Adaptability maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • Determinants of Sales Person Adaptability procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides Determinants of Sales Person Adaptability with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by Determinants of Sales Person Adaptability are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • Determinants of Sales Person Adaptability has a broad portfolio of products
  • The broad portfolio helps Determinants of Sales Person Adaptability in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to Determinants of Sales Person Adaptability
  • The broader product portfolio also adds more value for Determinants of Sales Person Adaptability

2.1.4. Benefits of product consumption

  • Determinants of Sales Person Adaptability offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of Determinants of Sales Person Adaptability is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by Determinants of Sales Person Adaptability promise consumers an ego boost, confidence, and security
  • Determinants of Sales Person Adaptability also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by Determinants of Sales Person Adaptability are available in different sizes
  • Determinants of Sales Person Adaptability has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, Determinants of Sales Person Adaptability has also increased the trial rate
  • Different SKUs have also helped Determinants of Sales Person Adaptability improve its product accessibility

2.2. Price

Determinants of Sales Person Adaptability marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Determinants of Sales Person Adaptability uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, Determinants of Sales Person Adaptability encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of Determinants of Sales Person Adaptability products amongst consumers
  • With premium prices, Determinants of Sales Person Adaptability has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in Determinants of Sales Person Adaptability products
  • Using elements of premium prices in other product ranges has also allowed Determinants of Sales Person Adaptability to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since Determinants of Sales Person Adaptability has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, Determinants of Sales Person Adaptability also successfully adds more value to its products from the point of view of customers
  • Determinants of Sales Person Adaptability also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of Determinants of Sales Person Adaptability products because of its use of psychological pricing
  • Determinants of Sales Person Adaptability is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • Determinants of Sales Person Adaptability is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows Determinants of Sales Person Adaptability to cover shipping and customs expenses
  • Geographical pricing also allows Determinants of Sales Person Adaptability to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, Determinants of Sales Person Adaptability is also known to use bundle pricing strategy popularly
  • Determinants of Sales Person Adaptability also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • Determinants of Sales Person Adaptability experiences higher return on the cost of gaining a new customer
  • With bundle pricing, Determinants of Sales Person Adaptability is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of Determinants of Sales Person Adaptability.

2.3. Placement

Determinants of Sales Person Adaptability places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of Determinants of Sales Person Adaptability in all markets
  • Company-operated stores give Determinants of Sales Person Adaptability higher control over operations as well as store layout and design
  • Determinants of Sales Person Adaptability also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to Determinants of Sales Person Adaptability in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • Determinants of Sales Person Adaptability licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for Determinants of Sales Person Adaptability in unstable markets
  • Licensed stores have also given Determinants of Sales Person Adaptability high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, Determinants of Sales Person Adaptability has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by Determinants of Sales Person Adaptability by aligning it with local cultural values
  • Licensed stores also help Determinants of Sales Person Adaptability in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • Determinants of Sales Person Adaptability has developed a successfully operational website for online order placement and order tracking
  • Determinants of Sales Person Adaptability also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for Determinants of Sales Person Adaptability and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • Determinants of Sales Person Adaptability also places its products in supermarkets and hypermarkets across the country
  • A large number of Determinants of Sales Person Adaptability target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for Determinants of Sales Person Adaptability

2.3.5. Partner agents

  • In offshore locations, Determinants of Sales Person Adaptability also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • Determinants of Sales Person Adaptability contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Determinants of Sales Person Adaptability also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Determinants of Sales Person Adaptability to interact with the consumers and influence them directly. Determinants of Sales Person Adaptability uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • Determinants of Sales Person Adaptability has corporate profiles on all social media websites and portals
  • Determinants of Sales Person Adaptability uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows Determinants of Sales Person Adaptability to understand the customers, their needs and demands
  • Determinants of Sales Person Adaptability uses this feedback and incorporates it in its broader marketing and organizational strategy
  • Determinants of Sales Person Adaptability also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • Determinants of Sales Person Adaptability has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by Determinants of Sales Person Adaptability and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by Determinants of Sales Person Adaptability on high valued purchases
  • Frequent usage and purchase of products by Determinants of Sales Person Adaptability also has rewards against the loyalty card

2.4.3. Community Influencers

  • Determinants of Sales Person Adaptability makes use of community influencers as its on-ground promotional efforts
  • Determinants of Sales Person Adaptability identifies strong and confident individuals to be brand ambassadors in their communities
  • Determinants of Sales Person Adaptability provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, Determinants of Sales Person Adaptability also makes use of out of house hoardings
  • Hoardings increase visibility for Determinants of Sales Person Adaptability and also work towards building stronger brand recall
  • Determinants of Sales Person Adaptability also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by Determinants of Sales Person Adaptability have progressed to include a slice of life elements and characteristics
  • TV advertisements by Determinants of Sales Person Adaptability also highlight the functional benefits of the product

2.5. People

The marketing mix of Determinants of Sales Person Adaptability also places an essential focus on people development and people building. This is because Determinants of Sales Person Adaptability realizes the importance of employees in building strong customer relationships. Determinants of Sales Person Adaptability develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • Determinants of Sales Person Adaptability makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at Determinants of Sales Person Adaptability are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at Determinants of Sales Person Adaptability also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by Determinants of Sales Person Adaptability take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • Determinants of Sales Person Adaptability, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • Determinants of Sales Person Adaptability works on strengthening the organizational commitment in its employees
  • Determinants of Sales Person Adaptability builds employee loyalty so that people can reflect their optimal best at work
  • Determinants of Sales Person Adaptability also understands that satisfied employees will lead to happy and satisfied customers
  • Determinants of Sales Person Adaptability regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • Determinants of Sales Person Adaptability also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • Determinants of Sales Person Adaptability employees are the face of the organization
  • Determinants of Sales Person Adaptability are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that Determinants of Sales Person Adaptability distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • Determinants of Sales Person Adaptability remains one of the leading players in the industry also because of its focus on succession planning
  • Determinants of Sales Person Adaptability conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Determinants of Sales Person Adaptability
  • Strategic succession planning has allowed Determinants of Sales Person Adaptability to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Determinants of Sales Person Adaptability has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at Determinants of Sales Person Adaptability are clearly defined and communicated to the employees
  • Determinants of Sales Person Adaptability makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at Determinants of Sales Person Adaptability

2.6.2. People Management

  • Determinants of Sales Person Adaptability has also defined clear processes for people management through streamlining its human resource management department
  • Determinants of Sales Person Adaptability has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed Determinants of Sales Person Adaptability to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • Determinants of Sales Person Adaptability also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • Determinants of Sales Person Adaptability manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for Determinants of Sales Person Adaptability for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Determinants of Sales Person Adaptability as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Determinants of Sales Person Adaptability include:

2.7.1. Store atmosphere

  • The store design and management for Determinants of Sales Person Adaptability is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Determinants of Sales Person Adaptability at ease
  • The store design is also important for Determinants of Sales Person Adaptability because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for Determinants of Sales Person Adaptability to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • Determinants of Sales Person Adaptability has unique packaging, which is different from other players in the industry
  • Determinants of Sales Person Adaptability also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Determinants of Sales Person Adaptability
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Determinants of Sales Person Adaptability

2.7.3. Website design

  • The website design is simple and easy to use
  • Determinants of Sales Person Adaptability has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of Determinants of Sales Person Adaptability also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

3. References

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Schmitt, B., 1999. Experiential marketing. Journal of Marketing Management, p. 57.

Teilmann, V., 2010. Market Entry Strategies: International Marketing Management. Berlin: GRIN Verlag.

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