Marketing Mix Of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE

Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is presented below:

2.1. Product

Product is one of the most important components of the Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE Marketing mix. The distinctive characteristics of the product by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE are:

2.1.1. Quality

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has a broad portfolio of products
• The broad portfolio helps Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE
• The broader product portfolio also adds more value for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE

2.1.4. Benefits of product consumption

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE promise consumers an ego boost, confidence, and security
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE are available in different sizes
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has also increased the trial rate
• Different SKUs have also helped Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE improve its product accessibility

2.2. Price

Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE products amongst consumers
• With premium prices, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE products
• Using elements of premium prices in other product ranges has also allowed Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also successfully adds more value to its products from the point of view of customers
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE products because of its use of psychological pricing
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to cover shipping and customs expenses
• Geographical pricing also allows Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is also known to use bundle pricing strategy popularly
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE experiences higher return on the cost of gaining a new customer
• With bundle pricing, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE.

2.3. Placement

Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE in all markets
• Company-operated stores give Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE higher control over operations as well as store layout and design
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE in unstable markets
• Licensed stores have also given Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE by aligning it with local cultural values
• Licensed stores also help Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has developed a successfully operational website for online order placement and order tracking
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also places its products in supermarkets and hypermarkets across the country
• A large number of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE

2.3.5. Partner agents

• In offshore locations, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to interact with the consumers and influence them directly. Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has corporate profiles on all social media websites and portals
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to understand the customers, their needs and demands
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE uses this feedback and incorporates it in its broader marketing and organizational strategy
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE on high valued purchases
• Frequent usage and purchase of products by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also has rewards against the loyalty card

2.4.3. Community Influencers

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE makes use of community influencers as its on-ground promotional efforts
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE identifies strong and confident individuals to be brand ambassadors in their communities
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also makes use of out of house hoardings
• Hoardings increase visibility for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE and also work towards building stronger brand recall
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE have progressed to include a slice of life elements and characteristics
• TV advertisements by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also highlight the functional benefits of the product

2.5. People

The marketing mix of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also places an essential focus on people development and people building. This is because Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE realizes the importance of employees in building strong customer relationships. Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE works on strengthening the organizational commitment in its employees
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE builds employee loyalty so that people can reflect their optimal best at work
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also understands that satisfied employees will lead to happy and satisfied customers
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE employees are the face of the organization
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE remains one of the leading players in the industry also because of its focus on succession planning
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE
• Strategic succession planning has allowed Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE are clearly defined and communicated to the employees
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE

2.6.2. People Management

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has also defined clear processes for people management through streamlining its human resource management department
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE include:

2.7.1. Store atmosphere

• The store design and management for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE at ease
• The store design is also important for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has unique packaging, which is different from other players in the industry
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE

2.7.3. Website design

• The website design is simple and easy to use
• Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Developing Financial Insights Using a Future Value FV and a Present Value PV Approach CHINESE also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings