Marketing Mix Of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television

Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is presented below:

2.1. Product

Product is one of the most important components of the Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television Marketing mix. The distinctive characteristics of the product by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television are:

2.1.1. Quality

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has a broad portfolio of products
• The broad portfolio helps Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television
• The broader product portfolio also adds more value for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television

2.1.4. Benefits of product consumption

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television promise consumers an ego boost, confidence, and security
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television are available in different sizes
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has also increased the trial rate
• Different SKUs have also helped Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television improve its product accessibility

2.2. Price

Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television products amongst consumers
• With premium prices, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television products
• Using elements of premium prices in other product ranges has also allowed Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also successfully adds more value to its products from the point of view of customers
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television products because of its use of psychological pricing
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to cover shipping and customs expenses
• Geographical pricing also allows Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is also known to use bundle pricing strategy popularly
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television experiences higher return on the cost of gaining a new customer
• With bundle pricing, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television.

2.3. Placement

Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television in all markets
• Company-operated stores give Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television higher control over operations as well as store layout and design
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television in unstable markets
• Licensed stores have also given Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television by aligning it with local cultural values
• Licensed stores also help Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has developed a successfully operational website for online order placement and order tracking
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also places its products in supermarkets and hypermarkets across the country
• A large number of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television

2.3.5. Partner agents

• In offshore locations, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to interact with the consumers and influence them directly. Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has corporate profiles on all social media websites and portals
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to understand the customers, their needs and demands
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television uses this feedback and incorporates it in its broader marketing and organizational strategy
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television on high valued purchases
• Frequent usage and purchase of products by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also has rewards against the loyalty card

2.4.3. Community Influencers

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television makes use of community influencers as its on-ground promotional efforts
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television identifies strong and confident individuals to be brand ambassadors in their communities
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also makes use of out of house hoardings
• Hoardings increase visibility for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television and also work towards building stronger brand recall
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television have progressed to include a slice of life elements and characteristics
• TV advertisements by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also highlight the functional benefits of the product

2.5. People

The marketing mix of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also places an essential focus on people development and people building. This is because Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television realizes the importance of employees in building strong customer relationships. Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television works on strengthening the organizational commitment in its employees
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television builds employee loyalty so that people can reflect their optimal best at work
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also understands that satisfied employees will lead to happy and satisfied customers
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television employees are the face of the organization
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television remains one of the leading players in the industry also because of its focus on succession planning
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television
• Strategic succession planning has allowed Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television are clearly defined and communicated to the employees
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television

2.6.2. People Management

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has also defined clear processes for people management through streamlining its human resource management department
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television include:

2.7.1. Store atmosphere

• The store design and management for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television at ease
• The store design is also important for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has unique packaging, which is different from other players in the industry
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television

2.7.3. Website design

• The website design is simple and easy to use
• Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Developing a Multi-item Measurement Scale for Developing Teenagers Involvement in Reality Television also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings