Marketing Mix Of Durian Capital Inc Break-Out Exercise

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Durian Capital Inc Break-Out Exercise

Durian Capital Inc Break-Out Exercise makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Durian Capital Inc Break-Out Exercise is presented below:

2.1. Product

Product is one of the most important components of the Durian Capital Inc Break-Out Exercise Marketing mix. The distinctive characteristics of the product by Durian Capital Inc Break-Out Exercise are:

2.1.1. Quality

• Durian Capital Inc Break-Out Exercise maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Durian Capital Inc Break-Out Exercise procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Durian Capital Inc Break-Out Exercise with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Durian Capital Inc Break-Out Exercise are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Durian Capital Inc Break-Out Exercise has a broad portfolio of products
• The broad portfolio helps Durian Capital Inc Break-Out Exercise in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Durian Capital Inc Break-Out Exercise
• The broader product portfolio also adds more value for Durian Capital Inc Break-Out Exercise

2.1.4. Benefits of product consumption

• Durian Capital Inc Break-Out Exercise offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Durian Capital Inc Break-Out Exercise is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Durian Capital Inc Break-Out Exercise promise consumers an ego boost, confidence, and security
• Durian Capital Inc Break-Out Exercise also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Durian Capital Inc Break-Out Exercise are available in different sizes
• Durian Capital Inc Break-Out Exercise has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Durian Capital Inc Break-Out Exercise has also increased the trial rate
• Different SKUs have also helped Durian Capital Inc Break-Out Exercise improve its product accessibility

2.2. Price

Durian Capital Inc Break-Out Exercise marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Durian Capital Inc Break-Out Exercise uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Durian Capital Inc Break-Out Exercise encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Durian Capital Inc Break-Out Exercise products amongst consumers
• With premium prices, Durian Capital Inc Break-Out Exercise has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Durian Capital Inc Break-Out Exercise products
• Using elements of premium prices in other product ranges has also allowed Durian Capital Inc Break-Out Exercise to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Durian Capital Inc Break-Out Exercise has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Durian Capital Inc Break-Out Exercise also successfully adds more value to its products from the point of view of customers
• Durian Capital Inc Break-Out Exercise also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Durian Capital Inc Break-Out Exercise products because of its use of psychological pricing
• Durian Capital Inc Break-Out Exercise is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Durian Capital Inc Break-Out Exercise is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Durian Capital Inc Break-Out Exercise to cover shipping and customs expenses
• Geographical pricing also allows Durian Capital Inc Break-Out Exercise to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Durian Capital Inc Break-Out Exercise is also known to use bundle pricing strategy popularly
• Durian Capital Inc Break-Out Exercise also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Durian Capital Inc Break-Out Exercise experiences higher return on the cost of gaining a new customer
• With bundle pricing, Durian Capital Inc Break-Out Exercise is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Durian Capital Inc Break-Out Exercise.

2.3. Placement

Durian Capital Inc Break-Out Exercise places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Durian Capital Inc Break-Out Exercise in all markets
• Company-operated stores give Durian Capital Inc Break-Out Exercise higher control over operations as well as store layout and design
• Durian Capital Inc Break-Out Exercise also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Durian Capital Inc Break-Out Exercise in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Durian Capital Inc Break-Out Exercise licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Durian Capital Inc Break-Out Exercise in unstable markets
• Licensed stores have also given Durian Capital Inc Break-Out Exercise high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Durian Capital Inc Break-Out Exercise has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Durian Capital Inc Break-Out Exercise by aligning it with local cultural values
• Licensed stores also help Durian Capital Inc Break-Out Exercise in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Durian Capital Inc Break-Out Exercise has developed a successfully operational website for online order placement and order tracking
• Durian Capital Inc Break-Out Exercise also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Durian Capital Inc Break-Out Exercise and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Durian Capital Inc Break-Out Exercise also places its products in supermarkets and hypermarkets across the country
• A large number of Durian Capital Inc Break-Out Exercise target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Durian Capital Inc Break-Out Exercise

2.3.5. Partner agents

• In offshore locations, Durian Capital Inc Break-Out Exercise also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Durian Capital Inc Break-Out Exercise contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Durian Capital Inc Break-Out Exercise also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Durian Capital Inc Break-Out Exercise to interact with the consumers and influence them directly. Durian Capital Inc Break-Out Exercise uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Durian Capital Inc Break-Out Exercise has corporate profiles on all social media websites and portals
• Durian Capital Inc Break-Out Exercise uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Durian Capital Inc Break-Out Exercise to understand the customers, their needs and demands
• Durian Capital Inc Break-Out Exercise uses this feedback and incorporates it in its broader marketing and organizational strategy
• Durian Capital Inc Break-Out Exercise also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Durian Capital Inc Break-Out Exercise has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Durian Capital Inc Break-Out Exercise and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Durian Capital Inc Break-Out Exercise on high valued purchases
• Frequent usage and purchase of products by Durian Capital Inc Break-Out Exercise also has rewards against the loyalty card

2.4.3. Community Influencers

• Durian Capital Inc Break-Out Exercise makes use of community influencers as its on-ground promotional efforts
• Durian Capital Inc Break-Out Exercise identifies strong and confident individuals to be brand ambassadors in their communities
• Durian Capital Inc Break-Out Exercise provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Durian Capital Inc Break-Out Exercise also makes use of out of house hoardings
• Hoardings increase visibility for Durian Capital Inc Break-Out Exercise and also work towards building stronger brand recall
• Durian Capital Inc Break-Out Exercise also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Durian Capital Inc Break-Out Exercise have progressed to include a slice of life elements and characteristics
• TV advertisements by Durian Capital Inc Break-Out Exercise also highlight the functional benefits of the product

2.5. People

The marketing mix of Durian Capital Inc Break-Out Exercise also places an essential focus on people development and people building. This is because Durian Capital Inc Break-Out Exercise realizes the importance of employees in building strong customer relationships. Durian Capital Inc Break-Out Exercise develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Durian Capital Inc Break-Out Exercise makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Durian Capital Inc Break-Out Exercise are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Durian Capital Inc Break-Out Exercise also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Durian Capital Inc Break-Out Exercise take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Durian Capital Inc Break-Out Exercise, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Durian Capital Inc Break-Out Exercise works on strengthening the organizational commitment in its employees
• Durian Capital Inc Break-Out Exercise builds employee loyalty so that people can reflect their optimal best at work
• Durian Capital Inc Break-Out Exercise also understands that satisfied employees will lead to happy and satisfied customers
• Durian Capital Inc Break-Out Exercise regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Durian Capital Inc Break-Out Exercise also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Durian Capital Inc Break-Out Exercise employees are the face of the organization
• Durian Capital Inc Break-Out Exercise are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Durian Capital Inc Break-Out Exercise distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Durian Capital Inc Break-Out Exercise remains one of the leading players in the industry also because of its focus on succession planning
• Durian Capital Inc Break-Out Exercise conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Durian Capital Inc Break-Out Exercise
• Strategic succession planning has allowed Durian Capital Inc Break-Out Exercise to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Durian Capital Inc Break-Out Exercise has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Durian Capital Inc Break-Out Exercise are clearly defined and communicated to the employees
• Durian Capital Inc Break-Out Exercise makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Durian Capital Inc Break-Out Exercise

2.6.2. People Management

• Durian Capital Inc Break-Out Exercise has also defined clear processes for people management through streamlining its human resource management department
• Durian Capital Inc Break-Out Exercise has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Durian Capital Inc Break-Out Exercise to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Durian Capital Inc Break-Out Exercise also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Durian Capital Inc Break-Out Exercise manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Durian Capital Inc Break-Out Exercise for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Durian Capital Inc Break-Out Exercise as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Durian Capital Inc Break-Out Exercise include:

2.7.1. Store atmosphere

• The store design and management for Durian Capital Inc Break-Out Exercise is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Durian Capital Inc Break-Out Exercise at ease
• The store design is also important for Durian Capital Inc Break-Out Exercise because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Durian Capital Inc Break-Out Exercise to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Durian Capital Inc Break-Out Exercise has unique packaging, which is different from other players in the industry
• Durian Capital Inc Break-Out Exercise also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Durian Capital Inc Break-Out Exercise
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Durian Capital Inc Break-Out Exercise

2.7.3. Website design

• The website design is simple and easy to use
• Durian Capital Inc Break-Out Exercise has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Durian Capital Inc Break-Out Exercise also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings