- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
Marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
Posted by Zander Henry on Aug-22-2018
1. The vision of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
The vision of ETHIOPIA S INDUSTRIAL PARKS STRATEGY is to be the leading quality service and product provider for customers. Being the best and the leading player means that ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy and operations focus on:
- Providing high quality of products and services
- Providing value to customers
- Concentrate on building customer experience
2. The mission of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy is grounded in its mission. The mission for ETHIOPIA S INDUSTRIAL PARKS STRATEGY is to be the favorite brand of the customers. This mission is essential for the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY as it focuses on all operations and marketing activities in the direction of:
- Consumer centrism
- Using research to understand and influence consumers
3. Brand Equity of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY. The knowledge of brand equity will help in shaping ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy effectively – thereby facilitating the growth of business for ETHIOPIA S INDUSTRIAL PARKS STRATEGY.
3.1. Brand awareness
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has high brand awareness because of international operations
- The company focuses on higher budget allocation in the country of origin
- Each market for ETHIOPIA S INDUSTRIAL PARKS STRATEGY has modified marketing and strategic directives and plans
3.2. Brand association
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY is directly associated with the brand name and product category
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a broad product portfolio
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY is associated with promising and delivering quality and innovative products
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY is also associated with excellent customer service
3.3. Brand loyalty
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a global customer base
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY keeps adding value addition to the products and product portfolio to keep consumers engaged
3.4. Brand asset
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a substantial brand value
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also enjoys the high financial worth
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on building a reliable and robust employee base
3.5. Brand element
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY uses the brand element as a means of competitive advantage
- Uses adaptability in product, services, and marketing to meet different cultural demands
4. Situational Analysis of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
The situational analysis will help in developing the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of ETHIOPIA S INDUSTRIAL PARKS STRATEGY.
4.1. SWOT
4.1.1. Strengths
ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy can benefit from the following internal advantages:
- Strong brand image
- Global distribution network
- Investment in market research
- Innovation
4.1.2. Weakness
ETHIOPIA S INDUSTRIAL PARKS STRATEGY faces challenges in marketing strategy because of the following weakness:
- Slow organizational processes
- High product prices
4.1.3. Opportunity
ETHIOPIA S INDUSTRIAL PARKS STRATEGY has the following possibilities of business growth:
- Green lifestyles
- Regional expansion
- Diversification
4.1.4. Threats
ETHIOPIA S INDUSTRIAL PARKS STRATEGY faces business threats because of the following factors:
- Increased competition
- Increased imitation
4.2. PESTEL
4.2.1. Political
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY operates I markets with political stability
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has funding support from the government for small businesses
4.2.2. Economic
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY enjoys high sales because of higher GDP
- Lower interest rates make business expansion and loaning easier for ETHIOPIA S INDUSTRIAL PARKS STRATEGY
- Low inflation strengthens the financial position of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
4.2.3. Social
- Higher education and awareness increases sales of ETHIOPIA S INDUSTRIAL PARKS STRATEGY predict
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on understanding consumers and fulfilling their demands through its offerings
4.2.4. Environmental
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has an active CSR program
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY ensures environmental safety in all its operations
4.2.5. Legal
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY is aware of local and global laws of business and human resource management
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY abides by all statutes – especially labour law, discrimination law, and employee safety laws
4.3. Porter’s Five Forces
4.3.1. Threat of substitutes
- High risk of replacements
- Substitutes offer similar products at low prices
4.3.2. The threat of new entrants
- New entrants need high financial investment
- New entrants need updated technology for keeping par with industry progress
4.3.3. Bargaining power of buyers
- Sales made to end consumer directly
- Stocking of products at retailers, as well as own-controlled retail outlets
4.3.4. Bargaining power of suppliers
- Multiple suppliers of raw materials
- Suppliers are chosen after careful inspection, and through contracts
4.3.5. Industry rivalry
- High industry rivalry
- Players offer similar products
- Players compete through marketing to influence consumers
5. Marketing Objectives for ETHIOPIA S INDUSTRIAL PARKS STRATEGY: The Marketing Strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy has the following objectives for the current financial year:
5.1. Increased market penetration
- Increase top of mind recall for ETHIOPIA S INDUSTRIAL PARKS STRATEGY brand and products by 30%
- Increase sales for ETHIOPIA S INDUSTRIAL PARKS STRATEGY by 40% by the third quarter of the financial year
- Achieve a trial rate for new products of 10% during the first quarter of the launch
- Increase consumption rate of existing products by 45% during the current financial year
5.2. Enhanced brand recognition
- Increase top of mind recall by 65% during the current fiscal year
- Increase brand recognition by 80% during the first two quarters of the current financial year
5.3. Increased use of digital marketing
- Acquire 25,000 new online customers during the financial year
- Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
- Acquire 65,000 likes on the official Facebook page of ETHIOPIA S INDUSTRIAL PARKS STRATEGY during the first quarter of the financial year
5.4. Retail Growth
- Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
- Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year
6. Segmentation of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy uses different means of segmentation to reach an increase in market penetration.
6.1. Demographic segmentation
6.1.1. Age
ETHIOPIA S INDUSTRIAL PARKS STRATEGY has consumers of age groups
- 20-45 years
- 45-60 years
6.1.2. Gender
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a broad product portfolio for both males and females
6.1.3. Life-cycle stage
Consumers for ETHIOPIA S INDUSTRIAL PARKS STRATEGY, according to the marketing strategy, are in the following various life cycle stages:
- Single students
- Single graduates
- Single people living at home/not living at home
- Young couples without children
- Married couples with one to four children – all at home
- Married couples with one or two children in college
- Old married couples with an empty nest
6.1.4. Occupation
The marketing strategy devises the following occupations for ETHIOPIA S INDUSTRIAL PARKS STRATEGY consumers:
- Professionals
- Students
- House makers
6.2. Psychographic segmentation
6.2.1. Social class
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on segments of middle-upper and upper social classes
6.2.2. Lifestyle
ETHIOPIA S INDUSTRIAL PARKS STRATEGY consumer segments have the following lifestyle characteristics:
- They aspire towards a better and higher living standard
- They want to be successful – professionally and socially
- They are not hesitant to try new things, products and services in life
- They are confident in their behaviour and attitude
- They are mainstreamers in their fields
6.3. Geographic segmentation
6.3.1. Region
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
- It also has operations in emerging markets such as Brazil, India, and China
6.3.2. Density
- The focus of ETHIOPIA S INDUSTRIAL PARKS STRATEGY remains on the urban part of the population
6.4. Behavioural segmentation
6.4.1. Personality
The marketing strategy defines personality characteristics for the consumers of the brand of ETHIOPIA S INDUSTRIAL PARKS STRATEGY, such as:
- Determined
- Confident
- Ambitious
- Hardworking
6.4.2. Usage frequency
- The consumer segments for ETHIOPIA S INDUSTRIAL PARKS STRATEGY are regular and frequent users of the product
6.4.3. Benefits sought
- Consumers seek functional benefits
- The focus, however, is more on the emotional benefits reaped from the consumption of the brand
6.4.4. Degree of loyalty
- Consumers are very loyal
- Have an emotional attachment with the brand
7. Targeting of ETHIOPIA S INDUSTRIAL PARKS STRATEGY Positioning of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
The marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY targets consumer groups based on segmentation as follows:
7.1. Target market
- The target market for ETHIOPIA S INDUSTRIAL PARKS STRATEGY is from middle to upper class
- The target market is ambitious and desires to purchase high-end consumer products
- This target market also seeks affordability
- To meet target market expectations, the ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on quality control
7.2. Mass marketing
- The marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on mass marketing
- This also requires unique marketing designs and product promotion programs
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY makes use of one strategy to influence all segments
7.3. Undifferentiated marketing strategy
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY does not differentiate between market segments
- It uses a single marketing strategy to target all segments and consumer groups
- Based on this, ETHIOPIA S INDUSTRIAL PARKS STRATEGY also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.
7.4. Focus on quality
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
- No compromise on quality has been made in the broad product portfolio
- To ensure the influence of a single marketing strategy, the ETHIOPIA S INDUSTRIAL PARKS STRATEGY has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
- This was used for targeting strategy as well as for maintaining growth
8. Company Competitive Advantage in the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
The marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY stands out from the clutter and competition. ETHIOPIA S INDUSTRIAL PARKS STRATEGY has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that ETHIOPIA S INDUSTRIAL PARKS STRATEGY has utilized:
8.1. Cost-effectiveness
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on reaching consumers effectively rather than grandeur
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on developing an integrated marketing approach
- The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has in-house copywriters for marketing campaigns which also helps in controlling costs
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also focuses efforts on ground activities – which are less expensive than commercial marketing tactics
8.2. Innovation
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has stayed updated with latest developments in marketing research and marketing knowledge
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY makes use of new and innovative tactics to reach its target consumers
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
- Each marketing campaign launched by ETHIOPIA S INDUSTRIAL PARKS STRATEGY is effective catchier and more influential than the previous one
8.3. Strong market research and consumer understanding grounded
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy is strongly grounded in consumer and market research
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY makes informed marketing campaigns and goals based on consumers’ behavioural feedback
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also incorporates consumer feedback in its marketing strategy
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy is based on market trends, and consumer needs and wants
8.4. Making effective use of emotional appeals
- Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by ETHIOPIA S INDUSTRIAL PARKS STRATEGY
- In addition to fulfilling functional needs, ETHIOPIA S INDUSTRIAL PARKS STRATEGY also tries to fulfil the emotional and psychological needs of the consumer
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty
9. Distribution Strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.
9.1. Intensive distribution strategy
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY makes use of intensive distribution strategy because it is mass marketing
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
- With the use of the intensive distribution, ETHIOPIA S INDUSTRIAL PARKS STRATEGY tries to maximise its coverage of the markets where it's present
- For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.
9.2. Direct distribution strategy
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY uses direct distribution country of origin as well as in locations where it has subsidiary operations
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY also makes use of modern retailing channels
- Also, ETHIOPIA S INDUSTRIAL PARKS STRATEGY makes use of e-commerce and makes a sale through online retailers, as well as through the company website
- Direct distributions have allowed ETHIOPIA S INDUSTRIAL PARKS STRATEGY to increase market penetration and accessibility for consumers
9.3. Indirect distribution strategy
- This strategy is largely used for offshore operations where the ETHIOPIA S INDUSTRIAL PARKS STRATEGY does not have a subsidiary
- In these offshore locations, ETHIOPIA S INDUSTRIAL PARKS STRATEGY largely works through the export model
- This makes use of several intermediaries in between, before the product by ETHIOPIA S INDUSTRIAL PARKS STRATEGY reaches the target consumers
- Intermediaries for ETHIOPIA S INDUSTRIAL PARKS STRATEGY include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations
9.4. Selective distribution strategy
- For some products of its portfolio which are premium in nature, ETHIOPIA S INDUSTRIAL PARKS STRATEGY makes use of selective distribution channel
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has maintained a few outlets in the country of origin, and in selected offshore markets for these products
- These placements and locations are chosen based on the niche market that ETHIOPIA S INDUSTRIAL PARKS STRATEGY has for its premium products
- These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience
10. Competition Analysis in the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
The industry in which ETHIOPIA S INDUSTRIAL PARKS STRATEGY operates is very responsive to market and consumer trends. ETHIOPIA S INDUSTRIAL PARKS STRATEGY, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.
10.1. Strategic Group Analysis
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY competes with direct and close competition based on quality and price
- Consumers choose between different companies from the industry based on their functional offering
- Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer
10.2. Industry rivalry
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY experiences high industry rivalry
- The barriers to entry for the industry are low, and new entrants gain easy access in the industry
- The number of local as well as global players is increasing
11. Marketing mix of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
The marketing mix for ETHIOPIA S INDUSTRIAL PARKS STRATEGY as per the marketing strategy is the following:
11.1. Product
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a broad product portfolio
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY provides mass marketed products for all segments across the market undifferentiated
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also provides some selected, premium products to niche customer groups
- All products in the portfolio consistently maintain high quality
- All products are tailored to meet consumer specifications, demands and needs across different regional markets
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged
11.2. Place
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY wants to have a close, emotional and personal relationship with its consumers
- The company maintains high control in its distribution strategies – especially through direct distribution strategy
- The company has a presence in leading supermarkets
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also makes use of e-commerce to increase penetration and sales
11.3. Price
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY prices its products so that its target consumers can afford it easily
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY uses relative pricing strategy for its products
- The price of ETHIOPIA S INDUSTRIAL PARKS STRATEGY’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
- The company’s pricing strategy allows it to enjoy stable revenue and profit growth
11.4. Promotion
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a high budget allocated towards marketing activities
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY invests substantially in digital marketing activities to reap high and effective results
- Use of digital marketing has also allowed ETHIOPIA S INDUSTRIAL PARKS STRATEGY marketing strategy to cap costs and expenses
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also takes part in direct consumer engagement through on-ground activities where the company initiates trials
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also invests in traditional media channels to reach maximum consumers in the market
11.5. People
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY has a large workforce across different companies
- This workforce is continually trained to become experts in their respective fields of operations
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY hires without discrimination
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY ensures that its employees remain motivated through building an inspirational and creative organizational culture
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY focuses on also building and maintaining organizational commitment and loyalty in its employees
11.6. Process
- All activities at ETHIOPIA S INDUSTRIAL PARKS STRATEGY - from raw material procurement to the final sale to the end consumer - undergo systematic processes
- The processes at ETHIOPIA S INDUSTRIAL PARKS STRATEGY are well defined, and well communicated to all employees
- All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
- The systematic processes also ensure a smooth running of operations at the ETHIOPIA S INDUSTRIAL PARKS STRATEGY
11.7. Physical evidence
- The physical evidence for ETHIOPIA S INDUSTRIAL PARKS STRATEGY includes the company logo, company store designs, and the product packaging
- Satisfied and excited customers in the retail spaces of ETHIOPIA S INDUSTRIAL PARKS STRATEGY, as well as during product consumption create a bubbling and an inviting atmosphere
- The e-commerce website for retail by ETHIOPIA S INDUSTRIAL PARKS STRATEGY is also designed with a friendly customer interface to allow maximum interaction with the brand
- The store designs created by ETHIOPIA S INDUSTRIAL PARKS STRATEGY for its retail space allow consumers maximum interaction with the products directly.
12. Promotional tactics for the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
12.1. Digital marketing
- The company uses social media for reaching consumers effectively
- The ETHIOPIA S INDUSTRIAL PARKS STRATEGY interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
- The company also shares information and build relationships with consumers through digital marketing
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY also makes use of blogging, emails, and content creations as a means of digital marketing
12.2. Conventional marketing
- The company uses a 360-degree approach in its marketing strategy
- This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements
12.3. Influencers
- For direct, on-ground engagement, the company uses influencers
- Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the ETHIOPIA S INDUSTRIAL PARKS STRATEGY brand
13. Monitoring and evaluation of the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
13.1. Changes in sales
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY regularly tracks its sales to identify the effectiveness of its marketing strategy
- Increase in sales reflect the success of marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
- Sometimes, ETHIOPIA S INDUSTRIAL PARKS STRATEGY experiences increase ins ae after some time of the launch of the marketing promotions
13.2. Surveys and focus groups
- ETHIOPIA S INDUSTRIAL PARKS STRATEGY frequently conducts focus groups and surveys to identify its brand worth
- These methods also help the company identify brand value, brand recall, and brand recognition
- Focus groups allow ETHIOPIA S INDUSTRIAL PARKS STRATEGY to gather feedback on its marketing strategy and helps it understand consumers better
13.3. ROI
- Effectiveness of marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY can also be seen through the revenue and profit growth
- Return on investment allows ETHIOPIA S INDUSTRIAL PARKS STRATEGY to effective gauge the effect and influence of the marketing strategy, and measure its success
13.4. Attainment of marketing objectives
- All marketing objectives set by ETHIOPIA S INDUSTRIAL PARKS STRATEGY are SMART
- The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
- Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of ETHIOPIA S INDUSTRIAL PARKS STRATEGY
References
Baker, M. & Hart, S., 2008. The marketing book. s.l. Routledge.
Brady, D., 2010. Essentials of International Marketing. London: M.E.Sharpe.
Constantinides, E., 2014. Foundations of social media marketing. Procedia - Social and Behavioral Sciences, Volume 148, pp. 40-57.
Dahlén, M., Lange, F. & Smith, T., 2010. Marketing communications: A brand narrative approach. Chichester: John Wiley & Sons.
Fill, C., 2009. Marketing communications: interactivity, communities and content. Harlow: Pearson Education.
Gilligan, C. & Hird, M., 2012. International Marketing: Strategy and Management. London: Routledge.
Kotler, P., 1977. From sales obsession to marketing effectiveness. Harvard Business Review, Nov-Dec.pp. 67-75.
Kotler, P., 211. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), pp. 132-135.
Kotler, P., Armstrong, G., Adam, S. & Denize, S., 2014. Principles of Marketing. Melbourne: Pearson, Australia.
Kotler, P. & Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.
Kuksov, D., Shachar, R. & Wang, K., 2013. Advertising and Consumers' Communications. Marketing Science, 32(2), p. 294–309.
Lamb, C., Hair, J. & McDaniel, C., 2011. Essentials of marketing. S .l.: Cengage Learning.
Rao, K., 2011. Services Marketing. New Delhi: Pearson Education, India.
Schivinski, B. & Dabrowski, D., 2014. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Schivinski , B. & Dabrowski , D., 214. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Tsiakis, T., 2015. Trends and Innovations in Marketing Information Systems. Hershey, PA: IGI Global.
University of Minnesota, 2017. Pricing Strategies. [Online]
Available at: https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/ [Accessed 24 April, 2017].
Zahay, D. & Griffin, A., 2010. Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), pp. 84-93.
Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here.
Peyton Theodore
5.0
I'm very satisfied with how my assignment turned out from this service speedily. The communication level was good.
Elie Conrad
5.0
The writer was qualified and I received what I was looking for. This is just the best writing service. Thanks a lot!
Medison Joshua
5.0
The paper that I received from this service was well structured and without any grammatical errors. Satisfied with this professionalism!
Rocus Gelert
5.0
My document was finalized as requested. No problem with the proceedings of this assignment writing service. Thank you!
Next Articles
- DOOLY COUNTY DOUGHNUTS (STUDENT SPREADSHEET) Marketing Strategy
- SHISONG CARDIAC CENTER: KUMBO, CAMEROON Marketing Strategy
- THE MORE SENIOR YOUR JOB TITLE, THE MORE YOU NEED TO KEEP A JOURNAL Marketing Strategy
- GEF INDIA PRIVATE LIMITED: JANUARY 2011: DEFINING THE MARKET RESEARCH PROBLEM Marketing Strategy
- CRACKING THE PUZZLE OF WUXI SUNTECH’S BANKRUPTCY Marketing Strategy
- SUSAN CASSIDY AT BERTRAM GILMAN INTERNATIONAL Marketing Strategy
- HAMBURGUESAS EL CORRAL: DOES DELIVERY SERVICE MATTER? Marketing Strategy
- PRÉNATAL: THE HISTORY OF A RENEWAL IN THE RETAIL BUSINESS PART A Marketing Strategy
- MANAGING CLIMATE CHANGE: LESSONS FROM THE U.S. NAVY Marketing Strategy
- THE SCIENCE OF PEP TALKS Marketing Strategy
Previous Articles
- DAVINES: INTERNATIONALIZING A NICHE Marketing Strategy
- THE PARENTAL INFLUENCE PERSPECTIVE IN MULTI BUSINESS COMPANIES: THE DELCLIMA CASE Marketing Strategy
- PREFERENCE FOR SEQUENCES: ROCK LOUD AND PROUD MUSIC SET LIST Marketing Strategy
- OPTIGUARD, INC.: SERIES A–ROUND TERM SHEET (STUDENT SPREADSHEET) Marketing Strategy
- THE DANISH FOOTBALL ASSOCIATION (DBU) CASE A Marketing Strategy
- FRANK BAKER: SIRIS CAPITAL GROUP AND TITAN SYSTEMS Marketing Strategy
- TWO TYPES OF DIVERSITY TRAINING THAT REALLY WORK Marketing Strategy
- DOCTOR MY EYES: THE ACQUISITION OF BAUSCH & LOMB BY WARBURG PINCUS (B) Marketing Strategy
- SUCCESS WITH THE INTERNET OF THINGS REQUIRES MORE THAN CHASING THE COOL FACTOR Marketing Strategy
- DESIGNING YOUR FUTURE Marketing Strategy
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.
![hire us now](https://www.case48.com/assets/images/pictures/article-banner-1.png)
Our Guarantees
![Interesting Fact](https://www.case48.com/assets/images/pictures/bulb-happy.png)
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!